The Long Economic Case for Snapchat
Both Sides of the Table
MARCH 12, 2016
Snapchat now has messaging (like WhatsApp, WeChat, etc) but also has “stories” (a day in the life of a user or media brand) and “discover” which is where short-form, professionally produced media exists. Reach matters to advertisers for an obvious reason. Immediacy is tremendously important in advertising. Engagement.
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