lifecycle flows signup 
ConversionXL
SEPTEMBER 10, 2018
A major benefit of working in a digital-growth consultancy is that you see businesses across all industries and lifecycle stages try to grow their companies. Then, over time, it may change again to “funded signups with balances over $100,000,” and so on. Over time, refine your North Star to ensure its growth matches your business.
Austin Startup
JULY 24, 2018
If you copy this homepage design without building a community, you’ll likely not get as many signups as you think you should. GitHub then does a lot of lifecycle marketing after this signup, which helps them build the bottom of the marketing funnel. They did significant user research for this process.
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ConversionXL
OCTOBER 12, 2015
Your customer lifecycle isn’t the same as mine. You can use simple highlight boxes to walk customers through like Hootsuite … Or create a completely separate onboarding flow like Buffer … 2. That person is also more likely to consume more of our content in the future, signup for our course, attend ConversionXL Live , etc.
ConversionXL
JULY 25, 2017
Immediately asking for signup is usually hasty and inappropriate on mobile. In addition, survey existing customers : add post-signup questions in your onboarding sequence and your lifecycle email sequence that ask what was holding people back from signup, and what motivated them to pull the trigger now.
ConversionXL
JULY 25, 2017
Immediately asking for signup is usually hasty and inappropriate on mobile. In addition, survey existing customers : add post-signup questions in your onboarding sequence and your lifecycle email sequence that ask what was holding people back from signup, and what motivated them to pull the trigger now.
Occam's Razor
MAY 2, 2017
Outcomes: Autograph Pre-orders | Email Signups Behavior: Unique Page Views (Gallery) | Bounce Rate (Mobile) Acquisition: Visits | Click-to-delivery Rate. It is pretty clear from their site that email is a very big deal for them – and an ideal very cheap marketing / acquisition strategy for them – hence the micro-outcome are Email signups.
www.kalzumeus.com
AUGUST 13, 2012
Here’s a concrete example for you: 37signals recently offered to give away free copies of their best-selling book Getting Real in return for mailing list signups. Many social startups are extraordinarily aggressive with this early in their lifecycle (I’m looking at you, Quora) and gradually back it off over time.
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