Occam's Razor

JULY 22, 2013

If I'm doing SEO for keyword cluster xyz, what am I really solving for? Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. Is it our management team's lack of ambition? Oh, and what is that small SEO effort at the very top? Why such limited use of display?

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

AUGUST 9, 2016

SEO & PPC, Because You Should! You spend money on SEO and PPC. If this were your data, start with questioning your PPC landing page strategy and then move to looking at your top SEO landing pages, and then look at bounce rates and next page analysis for those that stay. Jump-Start Your Learning.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

APRIL 21, 2014

Finally, and only lastly, I blame the management teams. They have still not embraced the strategy for optimizing for marketing portfolios and still obsess about optimizing silos (they learned this from their TV, Print etc. Tag Management. Get a tag management tool. Are all your reports and presentations beyond last click?

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

SEPTEMBER 30, 2013

It impacts your organic rankings (even if there are tons and tons of factors that influence SEO results). Companies have an Email team and a SEO team and a PPC team and a Social Media team and a Display team and. Teach your company to optimize their digital strategy for a portfolio of outcomes, macro plus micro.

Analytics 154

Analytics Marketing Social Media Technical Review 154

Occam's Razor

SEPTEMBER 29, 2009

Very often when you run branding campaigns your goal is simply to introduce your business (like we are trying to do with Market Motive , our start up that provides certification courses in Web Analytics, SEO, PPC, PR etc etc). Now if I were the Brand Manager for the Jessica White line then I would rejoice! Sounds dicey!! :)).

Campaign 128

Campaign Analytics Metrics Search 128

ConversionXL

AUGUST 14, 2019

Click “Resource > Manage blended data.” The correlation wasn’t a surprise, but it confirmed the success of our SEO campaign. As their PPC agency, we had to justify this dip. If you select two charts but a right-click offers no option to blend the data, your charts are unblendable. The not-so-easy way to blend data.

Analytics 123

Analytics Metrics eCommerce Search 123

Transformify

DECEMBER 7, 2019

Scenario: Imagine that your company has 80 hiring managers and an average of 100 open job listings at any time. Hence, the monthly subscription will be as follows: 80 hiring managers* USD 80 = USD 6400. All job listings are syndicated with 50+ job boards and SEO optimized to attract organic traffic.

Hiring 95

Hiring Syndicate Syndication Social Media 95

Occam's Razor

APRIL 29, 2013

1 Search Results Ranking = SEO Success. If it take ten days to make a decision to change bids on our PPC campaigns, let's go with that data cycle. " Bounce rate goes from 70% to a manageable 30%. Eight data things that marketing people believe that get them fired… 1. Real-time data is life changing. Page views.

Metrics 166

Metrics Marketing Search SEO 166