Occam's Razor

OCTOBER 21, 2013

A lot of the keywords I used to add to my campaigns came from the long, long tail I saw in my organic search data (I would take the best performers there and use PPC to get more traffic) and from competitive intelligence research. This in turn mandates new SEO (and PPC) strategies, if we don't want to fail.

Search 154

Search SEO Analytics Engineer 154

The Equity Kicker

FEBRUARY 6, 2012

Our portfolio company Conversocial has done a fantastic job recently raising their profile on a limited budget. For those of you that don’t know Conversocial is a cloud based service used by brands and retailers to manage and engage with their customers on social media. which discussed the importance of having a community manager (i.e.

Leadership 117

Leadership Marketing PR Social Media 117

Venture Chronicles

DECEMBER 20, 2011

Brand Marketing Meets PPC: In most companies marketing exists in two forms, brand management and promotional marketing. On the latter we have seen a revolution in how companies advertise, increasingly around the notion of pay-per-click (PPC) that provides immediate and detailed performance metrics upon which ROI can be calculated.

PPC 32

PPC Social Network Mobile Campaign 32

Duct Tape Marketing

APRIL 14, 2022

What makes it scalable and more of a marketing channel is that it's managed using software. If I can build a partner program using software with a thousand different partners, with a thousand different tactics, I, I have inherently a, a diversified portfolio. I mean, eventually you can, but it it's kind of like SEO versus PPC, right?

Marketing 89

Marketing Affiliate Channel Software Review 89

VC Adventure

AUGUST 10, 2010

At the end of his post Brad lists out the companies in the Foundry portfolio that started as seed investments ( AdMeld , Gnip , Lijit , Mandlebrot , Next Big Sound , Standing Cloud , and Trada ). If you’re a business or PPC agency spending $3k – $100k per month on search marketing, I’d encourage you to give them a try.

Syndicate 74

Syndicate Syndication Due Diligence SEM 74

Occam's Razor

JULY 22, 2013

Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. And if you have the power to have this discussion with the right management level in the company (sometimes we don't have that power, and that is ok), you'll also get to ask some really hard questions. Is it our people?

Framework 163

Framework Marketing Metrics Audience 163

Entrepreneurs-Journey.com by Yaro Starak

JUNE 9, 2011

I don’t think a consumer services web-based start-up is the best idea for the aspiring entrepreneur for two reasons: When Internet businesses can no longer afford PPC Google Advertising , that industry has become ironically crowded, and you’re going to find yourself drowned in expenses with no branding traction.

Oklahoma 76

Oklahoma Stock B2C PPC 76

Occam's Razor

AUGUST 9, 2016

SEO & PPC, Because You Should! You spend money on SEO and PPC. If this were your data, start with questioning your PPC landing page strategy and then move to looking at your top SEO landing pages, and then look at bounce rates and next page analysis for those that stay. Play with Enhanced Ecommerce Reports. It is painful.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

AUGUST 12, 2013

The outcome in either scenario is a restructuring of the organization that is exquisitely geared towards taking advantage of portfolio optimization. At this point you should educate your management team on this specificity. " You can even get great first-step guidance about how to rebalance your portfolio from that last column.

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

APRIL 21, 2014

Finally, and only lastly, I blame the management teams. They have still not embraced the strategy for optimizing for marketing portfolios and still obsess about optimizing silos (they learned this from their TV, Print etc. Tag Management. Get a tag management tool. Are all your reports and presentations beyond last click?

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

SEPTEMBER 29, 2009

Very often when you run branding campaigns your goal is simply to introduce your business (like we are trying to do with Market Motive , our start up that provides certification courses in Web Analytics, SEO, PPC, PR etc etc). Now if I were the Brand Manager for the Jessica White line then I would rejoice! Sounds dicey!! :)).

Campaign 128

Campaign Analytics Metrics Search 128

Occam's Razor

SEPTEMBER 30, 2013

Companies have an Email team and a SEO team and a PPC team and a Social Media team and a Display team and. Teach your company to optimize their digital strategy for a portfolio of outcomes, macro plus micro. Behavior covers everything that happens after the person lands on our mobile or desktop site. many teams for acquisition.

Analytics 154

Analytics Marketing Social Media Technical Review 154

ConversionXL

AUGUST 14, 2019

Click “Resource > Manage blended data.” As their PPC agency, we had to justify this dip. If you select two charts but a right-click offers no option to blend the data, your charts are unblendable. The not-so-easy way to blend data. The second way to blend data is a little more involved but gives you more control.

Analytics 123

Analytics Metrics eCommerce Search 123

Transformify

DECEMBER 7, 2019

Scenario: Imagine that your company has 80 hiring managers and an average of 100 open job listings at any time. Hence, the monthly subscription will be as follows: 80 hiring managers* USD 80 = USD 6400. Transformify Freelance Platform automates the entire management, billing and payment process. Total cost per month = USD 8000.

Hiring 95

Hiring Syndicate Syndication Social Media 95

Occam's Razor

JANUARY 7, 2014

An example is: "We should add these 80 keywords to our PPC portfolio with a max bid of $14." When you review the portfolio of segments being used by your Squirrels, ensure that they have Acquisition, Behavior AND Outcome segments. The primary manifestation of this is expressed in English (or native country language).

Analytics 140

Analytics Web Metrics DC 140

Occam's Razor

APRIL 29, 2013

If it take ten days to make a decision to change bids on our PPC campaigns, let's go with that data cycle. " Bounce rate goes from 70% to a manageable 30%. By lowering your bounce rate all you managed to accomplish is get your ads created and targeted properly and optimize the landing pages. " Right-time.

Metrics 166

Metrics Marketing Search SEO 166