SoCal CTO

NOVEMBER 11, 2009

She is a go to person for me when I have questions around technology or early stage marketing and branding. I hadn't talked to her in a while and then because of a presentation I did around Social Media for Service Professionals she and I reconnected. I'd be curious what you are doing with social media for a logistics company.

Early Stage 150

Early Stage Southern California Los Angeles Marketing 150

SoCal CTO

MARCH 20, 2007

Whats interesting is that Ive been seeing opportunities to use social marketing for businesses that typically target Time Poor audiences. I also read - The Difference Between Apple and Microsoft Marketing that tells us: Apples marketing is designed for Time Poor buyers, while Microsofts is designed for Time Rich buyers.

Technical Cofounder 150

Technical Cofounder Southern California Los Angeles CTO Hire 150

SoCal CTO

MARCH 20, 2007

His work in social media, e-Learning and Performance Support has won awards and has led him into engagements at many Fortune 500 companies including Credit Suisse, Royal Bank of Canada, Citibank, Lexus, Microsoft, Nissan, Universal, IBM, Hewlett-Packard, Sun Microsystems, Fidelity Investments, Symbol Technologies and SHL Systemhouse.

Venture Capital 150

Venture Capital Technical Cofounder Southern California Los Angeles 150

SoCal CTO

MARCH 9, 2007

His work in social media, e-Learning and Performance Support has won awards and has led him into engagements at many Fortune 500 companies including Credit Suisse, Royal Bank of Canada, Citibank, Lexus, Microsoft, Nissan, Universal, IBM, Hewlett-Packard, Sun Microsystems, Fidelity Investments, Symbol Technologies and SHL Systemhouse.

Technical Cofounder 150

Technical Cofounder Southern California Los Angeles CTO Hire 150

SoCal CTO

MARCH 20, 2007

His work in social media, e-Learning and Performance Support has won awards and has led him into engagements at many Fortune 500 companies including Credit Suisse, Royal Bank of Canada, Citibank, Lexus, Microsoft, Nissan, Universal, IBM, Hewlett-Packard, Sun Microsystems, Fidelity Investments, Symbol Technologies and SHL Systemhouse.

Technical Cofounder 150

Technical Cofounder Southern California Search Engineer 150

SoCal CTO

JUNE 9, 2010

Now, thanks to social media, you don't have to outspend. "Authentic" is dead - A Smart Bear: Startups and Marketing for Geeks , May 3, 2010 It's time to retire the following phrases. You could use brute force to get the word out. There is a much better technique. It is to out friend. Enjoyed this post? The Application.

Fractional CTO 248

Fractional CTO Startup Venture Capital Cofounder 248

SoCal CTO

NOVEMBER 17, 2009

It’s something I speak about quite a bit (see Social Media to Build Reputation and Reach Prospects and Social Media for Service Professionals ). Poogling events/webinar, radio show expansion and social media relationships and events. I’m more familiar with content marketing in B2B Marketing. Love the minis!

Southern California 170

Southern California Acquisition Cost Customer 170

SoCal CTO

MARCH 1, 2007

His work in social media, e-Learning and Performance Support has won awards and has led him into engagements at many Fortune 500 companies including Credit Suisse, Royal Bank of Canada, Citibank, Lexus, Microsoft, Nissan, Universal, IBM, Hewlett-Packard, Sun Microsystems, Fidelity Investments, Symbol Technologies and SHL Systemhouse.

Technical Cofounder 150

Technical Cofounder Networking Southern California Los Angeles 150

SoCal CTO

MARCH 12, 2007

His work in social media, e-Learning and Performance Support has won awards and has led him into engagements at many Fortune 500 companies including Credit Suisse, Royal Bank of Canada, Citibank, Lexus, Microsoft, Nissan, Universal, IBM, Hewlett-Packard, Sun Microsystems, Fidelity Investments, Symbol Technologies and SHL Systemhouse.

Technical Cofounder 150

Technical Cofounder Southern California Los Angeles CTO Hire 150

SoCal CTO

FEBRUARY 27, 2007

One of the things that Greg Forgatch (the original CEO) should be credited with was testing many different marketing approaches until he found the ones that worked. Early Stage Marketing and Branding – Farida Fotouh. Marketing, Startups and Networking in Los Angeles. Still it was gratifying to hear the numbers.

Technical Cofounder 150

Technical Cofounder Southern California Los Angeles CTO Hire 150

SoCal CTO

FEBRUARY 25, 2007

As I look at more and more start-ups predicated on viral growth, and at the use of social marketing, its becoming simultaneously easier to understand some aspects of viral growth and still a gap in understanding whats going to be that "hook" that will grab people at the end of the day. Marketing, Startups and Networking in Los Angeles.

Technical Cofounder 150

Technical Cofounder Southern California Los Angeles CTO Hire 150

SoCal CTO

FEBRUARY 17, 2007

When I recently was looking to find people who had experience with using social networks to reach people for what might be considered guerilla marketing efforts, again LinkedIn worked great. Early Stage Marketing and Branding – Farida Fotouh. Marketing, Startups and Networking in Los Angeles.

Technical Cofounder 150

Technical Cofounder Southern California Los Angeles CTO Hire 150

SoCal CTO

FEBRUARY 28, 2007

His work in social media, e-Learning and Performance Support has won awards and has led him into engagements at many Fortune 500 companies including Credit Suisse, Royal Bank of Canada, Citibank, Lexus, Microsoft, Nissan, Universal, IBM, Hewlett-Packard, Sun Microsystems, Fidelity Investments, Symbol Technologies and SHL Systemhouse.

Technical Cofounder 150

Technical Cofounder Southern California Los Angeles Mobile 150

SoCal CTO

FEBRUARY 25, 2007

His work in social media, e-Learning and Performance Support has won awards and has led him into engagements at many Fortune 500 companies including Credit Suisse, Royal Bank of Canada, Citibank, Lexus, Microsoft, Nissan, Universal, IBM, Hewlett-Packard, Sun Microsystems, Fidelity Investments, Symbol Technologies and SHL Systemhouse.

Technical Cofounder 150

Technical Cofounder Southern California Los Angeles CTO Hire 150

SoCal CTO

FEBRUARY 17, 2007

His work in social media, e-Learning and Performance Support has won awards and has led him into engagements at many Fortune 500 companies including Credit Suisse, Royal Bank of Canada, Citibank, Lexus, Microsoft, Nissan, Universal, IBM, Hewlett-Packard, Sun Microsystems, Fidelity Investments, Symbol Technologies and SHL Systemhouse.

Technical Cofounder 150

Technical Cofounder Los Angeles Southern California CTO Hire 150

SoCal CTO

FEBRUARY 20, 2007

LA is a vibrant community with a rich network of angels that fund early stage companies, lots of VCs, easy access to big media, lots of innovation in media, mobile content, games, green, health care, and many, many others. Early Stage Marketing and Branding – Farida Fotouh. eHarmongy) as an acting CTO.

Technical Cofounder 150

Technical Cofounder Southern California Los Angeles CTO Hire 150

SoCal CTO

MARCH 5, 2007

His work in social media, e-Learning and Performance Support has won awards and has led him into engagements at many Fortune 500 companies including Credit Suisse, Royal Bank of Canada, Citibank, Lexus, Microsoft, Nissan, Universal, IBM, Hewlett-Packard, Sun Microsystems, Fidelity Investments, Symbol Technologies and SHL Systemhouse.

Open Source 150

Open Source Business Model Technical Cofounder Southern California 150

SoCal CTO

FEBRUARY 17, 2007

His work in social media, e-Learning and Performance Support has won awards and has led him into engagements at many Fortune 500 companies including Credit Suisse, Royal Bank of Canada, Citibank, Lexus, Microsoft, Nissan, Universal, IBM, Hewlett-Packard, Sun Microsystems, Fidelity Investments, Symbol Technologies and SHL Systemhouse.

Los Angeles 150

Los Angeles Technical Cofounder Southern California CTO Hire 150

SoCal CTO

FEBRUARY 17, 2007

His work in social media, e-Learning and Performance Support has won awards and has led him into engagements at many Fortune 500 companies including Credit Suisse, Royal Bank of Canada, Citibank, Lexus, Microsoft, Nissan, Universal, IBM, Hewlett-Packard, Sun Microsystems, Fidelity Investments, Symbol Technologies and SHL Systemhouse.

Incubator 150

Incubator Technical Cofounder Southern California Los Angeles 150

SoCal CTO

FEBRUARY 23, 2007

And there are definitely other service providers who provide things like marketing services who are interesting, so its not all service providers, its more like the wealth management types. Early Stage Marketing and Branding – Farida Fotouh. Marketing, Startups and Networking in Los Angeles. You know what I mean.

Los Angeles 150

Los Angeles Technical Cofounder Southern California Networking 150

SoCal CTO

OCTOBER 15, 2009

Steve Gilison worked as a market researcher and product manager at a startup where my company, TechEmpower , did the software / web development. I have about 11 years in the technology sector including roles doing market research, sales and product development. My focus has been marketing strategy and product development.

Los Angeles 179

Los Angeles Southern California Management Product 179

SoCal CTO

NOVEMBER 10, 2009

I was in charge of all product management and marketing for the first year-and-a-half, that was a great learning experience with a very talented team of folks. What were those and how is that changing now given how things are changing in social media? You mention social / viral aspects at both Google Photos and United Online.

Management 150

Management Product Entrepreneur Silicon Valley 150

SoCal CTO

MARCH 22, 2007

His work in social media, e-Learning and Performance Support has won awards and has led him into engagements at many Fortune 500 companies including Credit Suisse, Royal Bank of Canada, Citibank, Lexus, Microsoft, Nissan, Universal, IBM, Hewlett-Packard, Sun Microsystems, Fidelity Investments, Symbol Technologies and SHL Systemhouse.

Technical Cofounder 150

Technical Cofounder Southern California Los Angeles CTO Hire 150

SoCal CTO

APRIL 8, 2010

Granularity and Consistency of Startup Metrics - SoCal CTO , March 11, 2010 Tim Berry has a great post on Why I Hate Those Huge Market Numbers tells us that he doesn’t like to see business plans with multi-billion market numbers used as the basis for projections. It’s the old – 5% of massive market gives us a big number.

Software Review 150

Software Review Startup PR Exit Strategy 150

SoCal CTO

JULY 13, 2011

This site aggregates and filters content from thought leaders who talk about topics such as Marketing , Sales , Design , Revenue , Hiring , Social Media , Business Models , Metrics , PR , Venture Capital , Angel Investors , Bootstrapping , Incubators , Agile and many others. One thing to make clear, StartupRoar is a jump off point.

Intellectual Property 175

Intellectual Property Aggregator Startup IP 175

SoCal CTO

APRIL 22, 2010

This post is another in my series around Matching that includes Social Media Matching , Matching Algorithms , and Match Performance Support. The answer is that there are many startups in the market today that are based on Hypothesis Algorithms. How should the resulting algorithm use those inputs to form matches?

Algorithm 170

Algorithm Matching Software Review Design 170

SoCal CTO

OCTOBER 22, 2009

Great by Cliff Allen Business Networking Online who I had blogged about previously in Marketing, Startups and Networking in Los Angeles. In this post, Cliff provides some feedback on what works when you move towards doing business networking online. I'm trying to get the concept of visible networking going, so his feedback is really valuable.

Los Angeles 150

Los Angeles Networking Southern California Aggregator 150

SoCal CTO

FEBRUARY 25, 2009

all the other folks out there that will try to enter the same market) the barriers have been dropping over the last few years. Fantastic post by Christian Gammill - Startup Delta Force… From a competitive perspective (e.g. How’s that for duality.

Business Model 150

Business Model SEM IP Syndicate 150

SoCal CTO

OCTOBER 8, 2009

The other thing that I think he's really done well is his look at value of different marketing channels. channels (search, social, viral, new media), cost-efficient distribution He also points a fair bit to Eric Ries – The lean startup. Great stuff. I'm sure I'll be coming back to this and pointing people to it.

Metrics 225

Metrics Startup Retention Acquisition 225

SoCal CTO

APRIL 1, 2009

When you choose one of them such as Cliff Allen on Marketing , you will see the keywords are now based on what Cliff discusses more than other bloggers. You can see that he talks about: Marketing , Metrics , Customer and Social Media more than most.

Southern California 150

Southern California California Metrics Social Media 150

SoCal CTO

OCTOBER 19, 2009

I did a presentation about the use of Social Media to a great group of people who mostly are different kinds of service professionals (attorneys, accountants, consultants, etc.). Best damn marketing tool by an order of magnitude. Separate Blogging from Marketing. This is that post. It has changed my life. Both And it's free.

Social Media 222

Social Media Media Los Angeles Search 222

SoCal CTO

DECEMBER 1, 2010

Build your own Startup Death Clock - A Smart Bear: Startups and Marketing for Geeks , November 1, 2010 A few months ago I created a fun device at WPEngine to focus everyone's attention the most important thing. " 34; To which I say "we don't think we can time markets." If nothing changes, when will you run out of money?

Technical Review 175

Technical Review Technology Product CTO Hire 175

SoCal CTO

JANUARY 20, 2009

So here's the Hot List for 1/1/2009 - 1/15/2009 Top 5 Posts The 7 Ways to Get Traffic on the Web Why You Need To Lead A Tribe - Seth Godin LA Gets Dugg, Hammered, Screwed How To Get The World Excited About Your Business –The James Siminoff Interview Viral analytics and metrics - go viral young startup Top 20 Keywords SEO Metrics Marketing Social Media (..)

Los Angeles 150

Los Angeles San Diego Viral Metrics 150

SoCal CTO

JUNE 14, 2008

Stamps.com - two back-ends - mainline service vs. marketing site. From BBM's web site: media RSS - extensions to RSS subscription format to support time based media, enclosures, copyrights and other meta-data needed for media. PIM based on Java that would be up-to-date on all your devices. Server and client in Java.

Internet 150

Internet EC2 Java API 150

SoCal CTO

SEPTEMBER 8, 2010

A Smart Bear: Startups and Marketing for Geeks , August 9, 2010 This is Part 3 of the series: 5 lessons from 150 startup pitches.? We’re Living In The Dark Ages Of Social Media - rosskimbarovsky.com , August 9, 2010 If you believe the media and social media “experts&# , we’re living in the Renaissance of social media.

Startup 191

Startup CTO Hire Cofounder Venture Capital 191

SoCal CTO

JULY 13, 2010

Just because a product has a patent, deep complexity and an obvious competitive advantage does not mean that it can fly by itself into the market. had two occasions recently to review products which had clear market leadership. Yes, even bootstrappers. liquidation preference. This pitcher has retired 5 of the last 7 batters."

Cofounder 175

Cofounder Technical Cofounder Term Sheet Startup 175

SoCal CTO

JANUARY 5, 2011

Steve Blank , January 25, 2010 10 Tips for Adding Game Mechanics to a Non-Gaming Service - ReadWriteStart , September 21, 2010 Startups & VCs: Learn How to Design, Market, & Eat Your Own. - . - 500 Hats , February 1, 2010 When to Use Facebook Connect – Twitter Oauth – Google Friend Connect for Authentication? First Principles.

Silicon Valley 378

Silicon Valley Startup Term Sheet Venture Capital 378