Both Sides of the Table

APRIL 4, 2011

They have a mobile app and I felt like it crashed too much for my liking. All applications crash and this is especially true in the nascent mobile world where dealing with device types, OS’s & networks adds one hell of a configuration management problem. How many adds came through organic SEO? How many through SEM?

Metrics 346

Metrics Startup Acquisition SEM 346

ConversionXL

APRIL 4, 2017

How you decide to invest in marketing channels can make or break your business. Rather, marketers get trapped in the fervent anxiety of needing to be everywhere at once. An Overview of Common Digital Marketing Channels. Marketers spend a ton of money on search ads, and as you can assume, Google owns a large part of the market.

Channel 118

Channel Marketing Viral SEO 118

searchengineland.com

MAY 30, 2012

All Things SEO. B2B Search Marketing. Enterprise SEM. Enterprise SEO. In House Search Marketing. Mobile Search. Search Marketing Toolbox. Overview: What Is SEO? Video: What is SEO? SELs Guide To SEO. Periodic Table Of SEO. SEO Columns. How To: SEO. Google SEO.

SEO 54

SEO SEM Social Media Search 54

YoungUpstarts

NOVEMBER 6, 2019

Going digital” with your marketing mix has never been more essential. Most advertisers continue to increase their digital marketing spend in 2019 as billions of consumers are using online social media as a jumping off point into purchase decisions. Market Education. by Adriana Lynch , CMO at Chief Outsiders. Brand Awareness.

Channel 165

Channel PPC Marketing SEO 165

crowdSPRING Blog

MAY 2, 2018

Marketing is the bridge between your business and your customers. Marketing covers a wide range of activities. From traditional advertising to social media, online review management to blogging, search engine optimization to direct mail – it’s all marketing. There are many ways to market with a small budget.

Small Business 73

Small Business Software Review Social Media Marketing 73

crowdSPRING Blog

JANUARY 26, 2011

A strong web design can help a restaurant to more effectively market itself, can help convert visitors who find the restaurant by searching, for example, on Yelp, shopping for a deal through Groupon, or searching on Google or Bing. Today, we’ll review 10 web design marketing best practices and tips for restaurant web design.

Web 127

Web Design Flash SEM 127

The Next Web

OCTOBER 26, 2013

oDesk claims that it dominates the market of online freelance marketplaces with $360 million spent by its clients in 2012; this number for the five closest competitors combined – Elance, Freelancer, Guru, People Per Hour, and 99Designs – reaches only $310 million. According to the last stats provided by oDesk itself, the company has 4.5

Russia 151

Russia Ukraine Latvia Lithuania 151

YoungUpstarts

APRIL 26, 2016

There have been countless debates about the demise of the mobile Web at the hands of mobile apps. Mobile apps represent a small fraction of the total mobile revenue for all but a handful of the biggest brands. Amazon has more app revenue than mobile Web revenue. by Ajay Kapur, CEO and Founder of Moovweb.

Mobile 100

Mobile Web SEM Affiliate 100

crowdSPRING Blog

OCTOBER 6, 2010

While adwords can be part of a strong small business marketing strategy, most startups and small businesses can’t afford to pay much for traffic. There are excellent alternatives, including search engine optimization (SEO). Just days ago, Google published a new version of the SEO Starter Guide. The guide is outstanding.

SEO 121

SEO SEM Social Media Engineer 121

YoungUpstarts

APRIL 7, 2016

When reaching outside your comfort zone to market to new areas of the world, it is important to realise there will be differences in culture as well as in language. Even so, first you need to understand the keys to marketing in Latin America. According to recent statistics, Brazil is a fast growing ecommerce market.

America 100

America Brazil United States Marketing 100

crowdSPRING Blog

MAY 1, 2013

Many small business owners and young entrepreneurs are intimidated by marketing. There’s a good reason for this: marketing is expensive, can be time-consuming, and can be a waste of time. But marketing, when planned and executed correctly, can also lead to more sales and revenue. Online Marketing. Email Marketing.

Small Business 107

Small Business Marketing Affiliate PPC 107

Both Sides of the Table

JANUARY 19, 2015

40% of all of YouTube is viewed on mobile devices and of high-quality content I believe it is between 60-70% based on my insider data. The point isn’t to “build a business on YouTube” but rather to use YouTube as a marketing platform to build a video business that works across many platforms.

SEM 150

SEM Los Angeles Silicon Valley Acquisition 150

mashable.com

MAY 28, 2010

A name can be a prison,” says Michael Martine, the blogging and SEO expert behind Remarkablogger. Plus, since spammers rely heavily on popular keywords, names generated solely with SEO in mind can seem spammy. Just don’t forsake that natural ability because you’re so focused on domain names, SEO and empty vessels. Is It Sticky?

Naming 94

Naming Technical Review Social Media Startup 94

abovethecrowd.com

JULY 17, 2013

For a large variety of applications and services, users favor mobile applications over browser based applications. Over 45% of Yelp’s* searches begin on mobile. For Zillow*, 50% of home views are now on mobile. For each and every Internet company out there, mobile is rising as a percentage of all user visits.

Mobile 96

Mobile SEM SEO Technical Review 96

crowdSPRING Blog

MARCH 4, 2014

Consider too that your visitors might be visiting from laptops and mobile phones, so try to avoid designing pages for a large monitor size or pages that use more complex features such as flash animation or complex navigation (flash isn’t supported on the iPhone and iPad, for example). Use a responsive design.

Web 134

Web Small Business Design Marketing 134

Eric Friedman

NOVEMBER 10, 2008

Then I got into marketing, and worked as Senior Marketing and Procurement Manager at Japanese trading firm in California. I managed marketing and procurement contracts between the Japanese Government, Japanese Defense Agency, top companies in heavy industry, and the manufactures/suppliers in US. to create effective campaigns.

Chicago 60

Chicago Search SEM Asia 60

Steve Blank

APRIL 15, 2011

This week they were testing one of the most confusing sections of a company’s business model – Customer Relationships - the activities used to “Get, Keep and Grow” customers in a physical or virtual (web or mobile) channel. If their team was a web or mobile app they actually had to buy Google or Facebook ads and create demand.).

Customer 247

Customer Cloud EC2 Channel 247

Seeing Both Sides

FEBRUARY 25, 2016

By viewing product development and marketing as integrated functions, not silos, leading tech companies like Facebook and Pinterest are rethinking their approach to driving growth and achieving breakthrough results. Paid: Ads (Mobile, Web, Video, TV, Radio, SEM, Affiliate), Sponsorships. Earned Media: SEO, PR, Word of Mouth.

Management 20

Management Analytics Technical Review Framework 20

Seeing Both Sides

FEBRUARY 25, 2016

By viewing product development and marketing as integrated functions, not silos, leading tech companies like Facebook and Pinterest are rethinking their approach to driving growth and achieving breakthrough results. Paid: Ads (Mobile, Web, Video, TV, Radio, SEM, Affiliate), Sponsorships. Earned Media: SEO, PR, Word of Mouth.

Management 20

Management Analytics Technical Review Framework 20

crowdSPRING Blog

SEPTEMBER 14, 2014

SpyFu is a great tool that allows you to compare your own SEO/SEM tactics against those of your competitors. Balsamiq is an online tool that allows simple and quick creation of wireframes for desktop apps, mobile apps, web sites, and dialog windows. What’s the implication here? Plus, it’s free!).

Small Business 79

Small Business SEM Social Media Mobile 79

crowdSPRING Blog

AUGUST 17, 2011

A website is the hub of a small business’s marketing efforts through other channels (print, SEO, SEM, email, direct, mobile, etc.). Options range from low cost sites through GoDaddy , to sophisticated sites, with analytics, A/B testing, blogging tools, SEO,and other value-adds from Hubspot.

Small Business 93

Small Business SEM SEO Social Network 93

crowdSPRING Blog

AUGUST 17, 2011

A website is the hub of a small business’s marketing efforts through other channels (print, SEO, SEM, email, direct, mobile, etc.). Options range from low cost sites through GoDaddy , to sophisticated sites, with analytics, A/B testing, blogging tools, SEO,and other value-adds from Hubspot.

Small Business 84

Small Business SEM SEO Social Network 84

ConversionXL

DECEMBER 13, 2022

Maybe you’re at a startup whose acquisition engine is fueled by SEO. Add a category like, “doesn’t interfere with SEO,” which might alter some headline or copy tests. Provides market insights. Even though B might lose to A in the overall results, B might beat A in certain segments (organic, Facebook, mobile, etc).

Analytics 127

Analytics Technical Review Software Review Framework 127

crowdSPRING Blog

JANUARY 4, 2016

Consider too that your visitors might be visiting from laptops and mobile phones, so try to avoid designing pages for a large monitor size or pages that use more complex features such as flash animation (you should NOT be using flash in 2016) or complex navigation. After all, marketing is as much a science as it is an art.

Web 48

Web Small Business Design SEM 48

Occam's Razor

AUGUST 22, 2011

To assist with that process everything's organized into these sections: ~ Digital Marketing: "What is amazing out there? Digital Marketing: "What is amazing out there? " 11 Digital Marketing “Crimes Against Humanity”. Mobile Marketing and Analytics: Click-to-Call Mobile Ad Campaigns.

Analytics 124

Analytics Metrics SEM Web 124

Eric Friedman

JULY 28, 2008

I have worked for the last 8 years on various Interactive Marketing Roles at P&G, not only in the US but also in Japan and other Asian locations. Sometimes it’s the only marketing vehicle creating the value. So if we measure how well we meet the needs of searchers, our marketing choices will be driven by consumer need.

San Jose 60

San Jose SEM Campaign SEO 60

Both Sides of the Table

MAY 15, 2010

It’s always fun chatting with Jason because he’s knowledgeable about the market, quick on topics and pushes me to talk more about VC / entrepreneur issues. We discussed in the video why they don’t price this money but give it as convertible debt) they don’t make announcements to the market. They also avoid Reg D.

Stealth 285

Stealth SEC Advertising Accredited Investor 285

Andrew Payne

APRIL 26, 2010

SEO-dependent companies can find their fortunes change overnight, and Google’s “quality score” manipulations can materially affect an SEM budget (and usually not in the favorable direction). Google emerged as the first gorilla, becoming the “starting point” for many Web sessions.

Internet 40

Internet SEM SEO Acquisition 40

YoungUpstarts

MARCH 25, 2019

Search engine marketing (SEM) and search engine optimization (SEO) are fundamental to online marketing, and though both are shown to benefit business immensely, they’re not the same. SEM is geared more toward paid search, and SEO is used to drive website traffic through keywords and linking.

SEM 113

SEM SEO PPC Marketing 113

Occam's Razor

DECEMBER 6, 2010

I like reporting by Page Title (hopefully you are good at SEO and have taken care of this). Click on Mobile Traffic (or whatever) and. Mobile page efficiency analysis! Paid media (PPC, Display etc), Earned media(Social Media), and Free media (SEO, Referring Sites etc). Remember you can apply segmentation (oh yesss!)

Analytics 125

Analytics Web Customer SEM 125

crowdSPRING Blog

SEPTEMBER 20, 2010

Why you should consider using it: Although AdWords can be a powerful marketing tool for small business, more than half of small business owners stop paid advertising within six month of starting. If you want to learn more about search engine marketing, I suggest you read 10 Practical Small Business SEO and SEM marketing tips.

Small Business 102

Small Business Analytics Social Media Search 102

Startup Lessons Learned

OCTOBER 7, 2008

On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. On the iPhone, it seems that two are driving most of the installs: the "newest apps" RSS feed (which may be combined with PR) and a primitive form of SEO, when people search the App Store for a specific kind of app. Its like knowing the future.

San Francisco 68

San Francisco Lean Retention SEM 68

Transformify

AUGUST 18, 2021

Instead of just waiting around for employers to land on your lap, you need to learn how to market your services and actively engage with potential clients. One of the effective ways to market your freelance profile is through freelance websites. Sales and Marketing. Mobile App Development. Teaching and Tutoring.

Technical Review 89

Technical Review Software Review Search Portfolio 89

Startup Lessons Learned

SEPTEMBER 18, 2008

This is what brand marketers and consumer packaged goods companies have been studying and refining for years: how to win the battle in your mind before you ever set foot in the store. If you sell an online service that solves a defined problem, you can compete in SEO or SEM. Sound familiar? Hey Eric, very interesting post.

Distribution 74

Distribution San Francisco Lean Continuous Deployment 74

ConversionXL

SEPTEMBER 11, 2014

Cutting out noise and creating a PPC strategy that drives business: It’s the goal of SEM professionals everywhere. marketing material. Another worthwhile exercise is sitting down with the marketing team or sales team to discuss the descriptive language used to attract & close customers. site analytics data.

PPC 114

PPC Matching Technical Review Search 114

ConversionXL

SEPTEMBER 29, 2015

While testing tools are getting more sophisticated, blogs are brimming with ‘inspiring’ case studies, and experimentation is becoming more and more common for marketers – statistics know-how is still severely lacking. ” Knowing statistics will make you a better marketer. It’s actually not that complicated.

Conversion 48

Conversion SEM PPC Web 48

ConversionXL

DECEMBER 2, 2015

Gains market insights – A well-articulated hypothesis will let your split testing results give you information about your customers, whether the test ‘wins’ or ‘loses’ or whatever. Even though B might lose to A in the overall results, B might beat A in certain segments (organic, Facebook, mobile, etc). PPC/SEM campaign.

Technical Review 48

Technical Review Analytics Framework Software Review 48