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VC Portfolio Strategy

Rob Go

VC’s, and particularly seed focused VC’s, pursue a variety of different strategies in their portfolio. The main parameters that VC’s tend to think about around portfolio strategy are: 1. Put it simply, the bigger the portfolio, the more the investor thinks that luck and uncertainty is a factor. Capacity. 5.

Protecting Your Portfolio


Starting with a solid and manageable portfolio can help to set the pace so that the rest of your financial investments stay in check.

Design Staff ? Hiring a designer: how to review portfolios

Design Staff

Hiring a designer: how to review portfolios. It’s easy to spot a beautiful portfolio. Look at the portfolio design itself.

The European Startup Market

A VC : Venture Capital and Technology

Currently 22% of our active portfolio is in Europe. While we don’t have an office in Europe we do have fourteen portfolio companies and every USV partner has at least two European portfolio companies. At USV, we’ve been investing in European startups since 2008. So what’s happening here? VC & Technology

Why Capital Markets Matter

A VC : Venture Capital and Technology

If your business consumes capital and needs more of it, then changes in capital markets can affect you. entrepreneurship VC & Technology

5 Reasons Why Content Marketing Is Getting Harder And Why You Need Experts


Tim Berry recently wrote a great post on why content marketing is getting harder from a very personal and a business focused perspective.

How to Build a Successful and Diverse Venture Capital Portfolio Without Really Trying

This is going to be BIG.

Who is actually building a portfolio whose founders reflect the diversity of the greater population? went back and calculated the number of companies in the first Brooklyn Bridge Ventures portfolio who have at least one founder who is female, from an underrepresented minority group, or LGBT. Not directly, anyway. And does it work?

Founder Market Fit

Feld Thoughts

We constantly hear about “product market fit.” ” But my post yesterday about  The Power of Passion When Starting Your Company  was about “founder market fit.” The three of them had extraordinary founder market fit, well before they figured out the product market fit. It is.

The Blurring Of The Public And Private Markets

A VC : Venture Capital and Technology

He said “there is no reason why there is such a bright line between public and private markets, we should have one market where the more a company discloses, the more liquid their security becomes” (or something like that). We are increasingly seeing what Albert described to us come to pass. That was not true a decade ago.

9 Real Estate Marketing Strategies to Expand Your Business

Up and Running

The real estate market goes through many ups and downs and is dependent on several factors such as interest rates, economic conditions, and job growth.

5 Reasons Why You Should Consider Hiring A Marketing Communications Agency


This optimism is often offset by the fact that there’s so many small businesses and Startups in competitive markets. Click To Tweet.

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Dealing With a Tough Market

Rob Go

But on balance, I think you’d rather be a seed stage company building from the beginning in a softer market than in a really hot market.

Marketing and The Bubble

A VC : Venture Capital and Technology

Rand Fishkin has a good post in response to my marketing posts over the past two days. More likely it guaranteed failure.

Comparison of the Top 10 WordPress Portfolio Themes for 2016

Blogtrepreneur | Entrepreneur Blog

The Top Free WordPress Portfolio Themes Compared I mostly do custom design work and using standard WordPress themes is kind of a no-no in my world.

Six Visual Solutions To Complex Digital Marketing/Analytics Challenges

Occam's Razor

It is the only way to win big. #2: The Secret to Content Marketing Success. Content marketing is all the rage these days. It should be.

What Makes a Great Consumer Startup Marketer?

View from Seed

He pointed me towards VPs of marketing from Bonobos and SeatGeek, as well as a woman who previously led marketing for How About We.

Please Succeed or Fail Fast: Why Large VCs & Seed Rounds Could Lead to Portfolio Conflict Down the Road

Hunter Walker

In 2013 BigVC was putting small checks to work in lots of companies for a variety of strategic motivations (marketing, first looks at promising startups). Less discussed is what I believe to be a primary challenge for these larger funds making meaningful commitments to seed companies: competitive conflict within their portfolio.

Picking Your Battles: How to Avoid the Digital Marketing Tsunami

Up and Running

The opportunity to market yourself online is as vast as it is intimidating. So, the trick isn’t to market more—the trick is to market smarter.

Many Startup Cultures Cannot Match The Market Pace

Startup Professionals Musings

This is where the culture of the startup has to adapt to the cultures of the markets served. Consider MySpace and Webvan. Geographic expansion.

Making Sense of the Stock Market Drops in Relation to Venture Financing

Both Sides of the Table

And by this I assume he meant that “market prognosticator twitter” was vomitous. If the markets fall this will become pervasive.

Stock 142

Meet Our Newest Portfolio Company, Airbnb

Ben's Blog

They are extremely scrappy marketers, and have executed brilliantly to acquire hosts/properties and renters.  Portfolio CompaniesThis is a guest post by Jeff Jordan, General Partner of Andreessen Horowitz. Talk about a business with humble roots. prominent design conference was coming to town and the nearby hotels were sold out.

Dear Avinash: Your Digital Marketing + Analytics Challenges Answered

Occam's Razor

Strategy two… Book two hours with the senior most company leaders who will talk to you, and create the Digital Marketing and Measurement Model.

See-Think-Do: A Content, Marketing, Measurement Business Framework

Occam's Razor

For example AIDA is from the siloed lens of Marketing (and full disclosure, I humbly believe serves company's own selfish perspective).

What Do LPs Think of the Venture Capital Markets for 2016?

Both Sides of the Table

suspect those days will end soon, and 61% of LPs polled said they felt VCs were coming back to market too quickly. Sorry! Summary.

10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

The following are some lessons I learned about early-stage startup marketing. call this “marketing futures.&# They come and go.

Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies

Occam's Razor

In this post I want to share that one-page list of the best metrics for digital content, marketing and business success with you. Everything.

Eight Silly Data Things Marketing People Believe That Get Them Fired.

Occam's Razor

It turns out that Marketers, especially Digital Marketers, make really silly mistakes when it comes to data. Marketer. Big data.

What Is NextView’s Focus? Another Stroll Through Our Portfolio

Rob Go

This is why I’ve made a habit of profiling our portfolio quantitatively and why we write summaries announcing pretty much all of our new investments. So, here is our annual quantitative summary of our portfolio. Stroll Through Our Portfolio. This year will mark the third year of NextView’s existence. Consumer: 9.

Marketing Post - The Bug Report

A VC : Venture Capital and Technology

Yesterday's marketing post had a few bugs in it. The first and most important bug is that I dissed the marketing profession at the start and again at the end of the post. Seth Godin says I conflated marketing and advertising. I don't totally agree. Not a great way to have a rational conversation about marketing.

The 2015 Digital Marketing Rule Book. Change or Perish.

Occam's Razor

The problem is Marketing and lack of imagination in using the web/digital channels. Rules for Digital Marketing Revolutionaries! Catalog.

Email Marketing: Campaign Analysis, Metrics, Best Practices

Occam's Razor

To not have it as an active part of your marketing portfolio is sub-optimal. Ready for the best email marketing campaign metrics?

Why A New Startup Shouldn’t Have a Marketing Budget

Feld Thoughts

As my partners at Foundry Group know, every time I hear the word “marketing&# I throw up a little in my mouth. hate traditional marketing and have always resisted it early in the life of a new company. Fred Wilson has a phenomenal blog post up this morning titled Marketing. Entrepreneurship marketing

PR 58

The VC Market – 2015 and 2016

Rob Go

In addition to reporting on the progress of our funds and the exciting stuff happening with the portfolio, we shared some thoughts on the broader market environment for VC’s and venture backed technology companies. In fact, many of these investors are not just looking for early product/market fit, but for meaningful scale and growth.

How to Get Sales and Marketing On the Same Page

Duct Tape Marketing

How to Get Sales and Marketing On the Same Page written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing.

Bootstrap Marketing

Spencer Fry

A quick Google search for "bootstrap marketing" brings up a bunch of useless nonsense. Let Your Users Market For You. We don't think so.

3 Marketing Mistakes Most Companies Make

Fresh Inc.: The Staff Blog

From vanity metrics to buzz, don''t fall into these common marketing traps. have found three marketing mistakes companies make most often.

Go-to-Market Strategy

The Product Guy

In our a recent live stream from one of our mentors of The Product Mentor , David Shoenbeger, lead a conversation around “Go-to-Market Strategy”.

LLC 36

Top 5 Marketing KPIs for Your Dashboard

Fresh Inc.: The Staff Blog

Smart Web analytics dashboard KPIs can provide insights into the overall direction of inbound marketing efforts at just a glance.

CPA 42

Prepare Your Startup Now for International Markets

Startup Professionals Musings

This approach, popularly known as “glocalization,” means you have to design and deliver global solutions that have total relevance to every local market in which you operate. Remember when the Chevy Nova required a rename, once Chevrolet realized that Nova meant "no go" in the Spanish market (not a great name for a car).

New money into venture explains ups and downs in the market

The Equity Kicker

There’s been a lot of talk recently about what will happen to startup financing in 2016, including here on this blog. Venture Capital