YoungUpstarts

NOVEMBER 29, 2017

You’ve validated your market and designed a minimally viable prototype. If you have a white paper or customer testimonial, feature it. Your website provides feedback on your messaging and market positioning. by Kristy Campbell, Chief Operating Officer at Rev1 Ventures. Advisors agree your startup is on the right track.

Elevator Pitch 100

Elevator Pitch Web Portfolio B2B 100

Startup Professionals Musings

MAY 6, 2023

Many entrepreneurs are so enamored with their product vision that they believe their own hype and are convinced that the market for their solution is so huge that no one will ask them for independent market research data. Conduct your own customized market research. Modern libraries are still worth a visit.

SBA 300

SBA Venture Capital Business Plan Social Media 300

Both Sides of the Table

JUNE 13, 2013

Like most startup entrepreneurs, when I began my first company in 1999 I had no formal sales experience. It’s what I call “ the evangelical phase ” of a company in which you’re out trying to persuade customers that a product you’ve designed is going to meet their needs better than other solutions on the market.

Sales 393

Sales Startup Framework Search 393

Steve Blank

SEPTEMBER 5, 2023

I was an aggressive, young and a very tactical VP of marketing at Ardent , a supercomputer company – who really hadn’t a clue about the relationship between profound beliefs, customer discovery and strategy. And he proceeded to lay out a fairly complex and innovative sales and marketing strategy for our next 18 months.

Business Model 305

Business Model Product Development Early Stage Customer Development 305

Duct Tape Marketing

JANUARY 17, 2014

Why Video Marketing is Underrated (and How to Use it to Your Advantage) written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Today is guest post day here at Duct Tape Marketing and today’s guest is David Preston – Enjoy! A marketing video on your site is just the beginning.

Video 75

Video Marketing Harvest Bandwidth 75

Duct Tape Marketing

JUNE 7, 2023

How Employee Experience Shapes Brand Perception written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Tiffani Bova In this episode of the Duct Tape Marketing Podcast , I interview Tiffani Bova. 01:03): Hello and welcome to another episode of the Duct Tape Marketing Podcast. Like this show?

Employee 75

Employee Technical Review Advisory Board Sales 75

Startup Professionals Musings

SEPTEMBER 15, 2018

Many entrepreneurs are so enamored with their product vision that they believe their own hype, and are convinced that the market for their solution is so huge that no one will ask them for independent market research data. Conduct your own customized market research. Modern libraries are still worth a visit.

Marketing 219

Marketing SBA Venture Capital Business Plan 219

The Startup Magazine

JANUARY 26, 2020

You feel like you have a rock-solid sales team in place. When sales have stalled or stagnated, good leaders don’t ask why the team is letting them down. Can I do more to empower my sales team? Am I giving them the assets and sales team tools they need? Many of these can be handled with sales team tools.

Sales 92

Sales Lead Generation Campaign Employee 92

Steve Blank

NOVEMBER 1, 2017

During Jeff Immelt’s tenure GE’s stock-market value fell by about half. Or they may even put the entire company up for sale. Its stock is trading where it was 20 years ago. So far in 2017, GE is the worst performing stock on the Dow Jones Industrial average. In 2015 Trian Partners, an activist investor, bought $2.5

Institutional Investors 233

Institutional Investors Dividend Stock Technical Review 233

Seeing Both Sides

JULY 11, 2013

I''ve been thinking a lot lately about scaling sales. . In every start-up, finding initial product-market fit is a magical moment. Before this occurs, the sales process is a craft or an art - custom-made by the founder or evangelist sales VP. 1) Enterprise Sales. I''ll discuss each one below.

Sales 50

Sales Technical Review Software Review B2B 50

Up and Running

AUGUST 25, 2014

In other words, a website with little opportunity for engagement is a waste of one of your most effective marketing tools. At this stage, a CTA could be an in depth product comparison, a white paper, or product specifications or manuals. Closer to the actual sale, a prospect will typically want to try the product if possible.

Customer 88

Customer Software Review Technical Review Early Stage 88

Startup Professionals Musings

MARCH 16, 2014

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. This combination will almost certainly get your plan tossed by potential investors, who understand all too well the need and cost for marketing in today’s environment.

Marketing 257

Marketing SEM Viral Social Media 257

Up and Running

MARCH 8, 2017

One great way to do this is by staying in touch with B2B customers even after you’ve made the sale. The same 2014 TAB B2B sales survey found that 93 percent of business owners rely on third-party reviews when making purchasing decisions. Instead of creating a sales brochure, create a white paper.

B2B 109

B2B Sales Sales Cycle Social Media 109

Startup Professionals Musings

AUGUST 22, 2014

Many entrepreneurs are so enamored with their product vision that they believe their own hype, and are convinced that the market for their solution is so huge that no one will ask them for independent market-research data. Conduct your own customized market research. Modern libraries are still worth a visit.

Entrepreneur 244

Entrepreneur Marketing SBA Venture Capital 244

Startup Professionals Musings

JANUARY 17, 2013

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. This combination will almost certainly get your plan tossed by potential investors, who understand all too well the need and cost for marketing in today’s environment.

Marketing 265

Marketing Viral SEM Startup 265

The Startup Magazine

JANUARY 5, 2020

Account-based marketing (ABM) is receiving serious attention nowadays. Market research teams, bloggers, and vendors are fueling a resurgence in ABM’s popularity. For the past few years, sales and marketing teams have been trying to remodel demand generation and tap into marketing automation as well as inbound marketing.

Marketing 83

Marketing Campaign Demand Conversion 83

Duct Tape Marketing

AUGUST 23, 2023

The Impact of Community written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Lloyed Lobo In this episode of the Duct Tape Marketing Podcast , I interview Lloyed Lobo. 00:30): Hello and welcome to another episode of the Duct Tape Marketing podcast. Would you support that idea? [10:39]

Community 53

Community Kuwait Cofounder Bootstrapping 53

Duct Tape Marketing

JANUARY 30, 2024

Connect with John Jantsch on LinkedIn This episode of The Duct Tape Marketing Podcast is brought to you by ActiveCampaign Try ActiveCampaign free for 14 days with our special offer. Duct Tape Transcript Email Download New Tab John (00:08): Hello and welcome to another episode of the Duct Tape Marketing Podcast. This is John Jantsch.

Campaign 70

Campaign Leadership Differentiation Email 70

Duct Tape Marketing

OCTOBER 17, 2018

Transcript of Focus on Existing Assets to Generate Better Marketing Results written by John Jantsch read more at Duct Tape Marketing. In this episode of the Duct Tape Marketing Podcast we speak with Louis Gudema to talk about his approach called bullseye marketing, check it out. What does not marketing mean?

Marketing 56

Marketing Social Media Analytics Software 56

Duct Tape Marketing

SEPTEMBER 4, 2018

How to Integrate Sales and Marketing to Grow Your Business written by John Jantsch read more at Duct Tape Marketing. It’s an age-old notion that marketing and sales teams don’t get along. Creating harmony between sales and marketing might be easier said than done, but it is definitely possible.

Sales 64

Sales Marketing Social Media Analytics 64

Steve Blank

DECEMBER 10, 2009

within one year of sale, offer for sale, public disclosure or public use. An intellectual property strategy will map out: Who are the key players and technologies in its market(s)? Offer for sale in the U.S.:Red Startups acquiring their first customers may give special licensing terms in key markets, territories, etc.

Intellectual Property 213

Intellectual Property IP Software Review Non-disclosure Agreement 213

Duct Tape Marketing

DECEMBER 4, 2018

Why It’s Time to Embrace a Real CRM Tool for Your Business written by John Jantsch read more at Duct Tape Marketing. The tool is designed to make it easier for both your sales and marketing teams to work effectively and drive even more conversions. CRMs are not just for big multinationals. Scale More Easily.

Seattle 65

Seattle Technical Review Pennsylvania Conversion 65

Startup Professionals Musings

APRIL 24, 2019

Tony Hsieh, founder of Zappos, is recognized as an influencer in online retail, doubling sales annually, by giving away shoes to the needy. People want to connect with and learn from people like them – not from edicts, anonymous brand marketing material, and white papers that allow no interaction.

Leadership 233

Leadership Social Network Video Social Media 233

Startup Professionals Musings

AUGUST 28, 2016

Many entrepreneurs are so enamored with their product vision that they believe their own hype, and are convinced that the market for their solution is so huge that no one will ask them for independent market research data. Conduct your own customized market research. Modern libraries are still worth a visit.

Marketing 120

Marketing SBA Startup Venture Capital 120

YoungUpstarts

OCTOBER 2, 2014

by Hana Abaza, Director of Marketing at Uberflip. Today’s marketers know that content works. We also know that content performs for your business when you pair it with marketing automation software; you can use content to build up email subscriptions, understand your audience’s interests, and nurture the leads in your sales funnel.

Marketing 162

Marketing Curation B2C Audience 162

The Startup Magazine

OCTOBER 5, 2020

But operating a high-converting sales funnel when time and resources are scarce requires a nuanced approach. Lead nurturing, which refers to the process by which customers are moved through a company’s funnel or “sales pipeline”, is essential because it is a company’s primary mechanism for generating revenue.

Customer 90

Customer Lead Generation Early Stage Social Media 90

Startup Professionals Musings

DECEMBER 7, 2010

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. This combination will almost certainly get your plan tossed by potential investors, who understand all too well the need and cost for marketing in today’s environment.

Marketing 235

Marketing SEM Startup Viral 235

Austin Startup

AUGUST 10, 2017

We offer investors venture economics with public market liquidity. Before graduating, I decided to forgo the finance path and instead dove into engineering and later sales and product management roles at VersaSuite (health IT) in Austin. We dive deep into white papers, review technology, economics, game theory, etc.

Technical Review 48

Technical Review Cofounder Technical Cofounder Austin 48

www.clickz.com

JANUARY 7, 2013

); //. Marketing News & Expert Advice. Topics Stats & Tools Training & Education Jobs White Papers. B2C Email Marketing Email Marketing Optimization Advanced Email Marketing Email Marketing Best Practices Email Marketing. SEO Paid Search Search Marketing. ClickZ Awards.

Social Media 86

Social Media Media B2C New York 86

Gust

MARCH 9, 2014

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. This combination will almost certainly get your plan tossed by potential investors, who understand all too well the need and cost for marketing in today’s environment.

Marketing 146

Marketing SEM Viral Social Media 146

Duct Tape Marketing

APRIL 15, 2014

How to Get Sales and Marketing On the Same Page written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. In fact, I’ll be presenting my view of the sales and marketing divide – and what to do about it – in an upcoming MarketingProfs Pro Seminar. Shared planning.

Sales 70

Sales Marketing Social Media Portfolio 70

Steve Blank

APRIL 9, 2009

At the same time we were educating the press , we began to educate our own marketing department about what exactly we were supposed to be doing inside the company. During the first few weeks I asked each of my department heads what they did for marketing and the company. Titles are not the same as what your job is. This is a big idea.

Silicon Valley 259

Silicon Valley Technical Review RSS PR 259

Mike Michalowicz

OCTOBER 31, 2014

They’re part of the top three platforms for effective marketing—creating audio/visual content, white papers and article/blog content. I’m not surprised to see that blogs are considered nearly four times more effective as a social media-marketing platform, than advertising on social media. The lesson for you?

Marketing 90

Marketing Social Media B2C Audio 90

View from Seed

APRIL 8, 2020

Stevens has held roles across verticals such as head of sales, marketing, product, and professional services at five startups over twenty years. He helps early-stage startups with sales, marketing, and general “go to market” topics. Your sales process is not on anyone’s mind right now.

B2B 156

B2B Angel Investor Vertical Early Stage 156

Duct Tape Marketing

DECEMBER 15, 2022

The Proven Framework For Building A Thriving Community written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Liz Lathan. In this episode of the Duct Tape Marketing Podcast , I interview Liz Lathan. Hello and welcome to another episode of the Duct Tape Marketing Podcast. Check it out.

Community 82

Community Framework Advisory Board Viral 82

Guy Nirpaz

NOVEMBER 15, 2011

It was a jam packed day at Sales 2.0 It was a great opportunity to meet with and learn from some of the brightest in the Sales 2.0 I have summarized my key takeaways for Sales 2.0 Mark Roberge, VP Sales from HubSpot argued that you should keep the top of your sales funnel as broad as possible. community.

Sales 108

Sales Social Media B2C B2B 108

ConversionXL

NOVEMBER 4, 2011

It is the cheapest, quickest way to increase sales online. Think about this: if you’re currently converting at 1% (1% of your visitors buy your stuff), but can increase that to a mere 2%, you’ve doubled your sales. The higher the conversion rate (%), the more sales (sign ups, subscriptions, etc) you get.

Conversion 109

Conversion Framework Technical Review Sales 109