Marketing SEM Technical Review Viral 
Both Sides of the Table
JANUARY 12, 2014
If you’re a technology startup you need to excel at product, of course. But being best-in-class at online marketing is also a sine qua non to standout from your peer group. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize.
Both Sides of the Table
JANUARY 11, 2014
There’s an article making the rounds in tech circles titled “ Growth Hacking is Bull ” written by Muhammad Saleem. I actually really enjoyed many of the points Muhammad made about marketing in general and I found myself nodding through the entirety of the article except for it’s core premise.
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Startup Professionals Musings
NOVEMBER 27, 2011
Social media marketing. Search engine marketing (SEM). This popular form of Internet marketing seeks to increase website ranking in search engine results. No SEM plan means you are missing a huge marketing opportunity. Viral marketing. Viral marketing costs real money, but is often worth it.
Startup Professionals Musings
OCTOBER 30, 2010
Search engine marketing (SEM). This popular form of Internet marketing seeks to increase website ranking in search engine results. No SEM plan means you are missing a huge marketing opportunity. Viral marketing. Viral marketing costs real money, but is often worth it. Streaming video.
Both Sides of the Table
APRIL 4, 2011
Only one guy in the room knew – their tech lead. Once you churn a user due to stability or performance problems it can be hard to get them back. How many through SEM? Measuring viral adoption is obviously important. per click on an SEM basis this is NOT your cost to acquire a customer – you need to add conversion rate.
www.forentrepreneurs.com
FEBRUARY 2, 2010
Blog About Log in Register Startup Killer: the Cost of Customer Acquisition In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit.
mashable.com
MAY 28, 2010
They are also limiting in a fast-moving industry like tech, where what you do now might not be what you’ll be doing in a few years. “A A tech Startup OTOH may find themselves having to pivot as new players and innovation come into their market. The downside? Take AT&T. Easy to remember, spell, and find.
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