Remove Matching Remove Sales Cycle Remove Technical Review
article thumbnail

What is a CTO?

Austin Startup

Even when someone is aware of what a CTO does, they often have limited context due to the wide variety of CTO roles. A chief technology officer (CTO) is a C-suite executive who is focused on scientific and technological issues including web applications, mobile applications, electronic and digital media development.

article thumbnail

Improving the worst experience

A Smart Bear: Startups and Marketing for Geeks

The seat-back is jacked into an even-more-upright-than-usual position due to a trash can welded to a storage compartment lodged behind, which I’m constantly reminded of by the clacking of aluminum doors — the only sound sharp enough to pierce the roar of turbines. It can’t always go so swimmingly, and that’s OK.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

LinkedIn Video Ads: Relevance, Specs, and Use Cases

ConversionXL

But there are technical and strategic keys to smart deployment. Just as LinkedIn videos perform differently than YouTube pre-roll clips, they have unique technical and targeting requirements, too. LinkedIn video ads: tech specs, targeting, metrics, and cost. LinkedIn video ad tech specs. The growth of B2B video marketing.

Video 129
article thumbnail

B2B Ecommerce Sites: What Works for B2B Buyers?

ConversionXL

B2B buyers have two key differences that impact marketing and website design choices: A more complex sales cycle; Niche targeting. A more complex sales cycle. B2B sales cycles can last for months, even more than a year. Measuring success before the sale. What has changed, however, is expectations.

B2B 130
article thumbnail

CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

We arranged vetted and curated groups for roundtable discussions , and matched everyone with other like-minded people. You can’t beat category kings, and the only exception for this is through tech disruption. There’s no in between: it can bridge the gap between tech and people or close it.

B2B 94
article thumbnail

Serve It Up

Austin Startup

The decision is yours as to how you package up your offering in a way that matches your goals. If you have a sales model that involves relationship selling to high-level decision makers, you can be sure they would prefer a detailed proposal from you with a request to “sign here.”

article thumbnail

Cracking The Code: Unveilling of the Bessemer's 10 laws of Cloud.

Cracking the Code

Study the Sales Learning Curve and Only Invest behind Success (more.) The internet is your new channel and Technology Enabled Service providers are among the few partners that actually care if you succeed (more.) Cloud accounting is all about matching revenue and costs to consumption…well, except for professional services!