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13 Essential Digital Marketing Metrics & KPIs to Measure Performance

ConversionXL

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Metrics 105
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5 Forgotten Marketing Strategies for Small Businesses

Up and Running

These days a startup or entrepreneur can use any number of web-based techniques to spread the word of their business, and these include such strategies as using SEO (search engine optimization), social media marketing, and ‘PPC campaigns’ (which consist of advertisements that are paid for on a ‘per click’ basis).

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A Complete Guide to Account-Based Marketing: Win Over Your Ideal Customer

ConversionXL

Because of this, even a small deal may warrant a one-to-one marketing approach. Who is following you on social media? Behavioral: Dig into your analytics to find who’s engaging with your website and social media accounts. What are they saying in the media or at conferences? A client may offer more than revenue.

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Two Amazing Bar Charts: % Content Consumption, % Share of Search

Occam's Razor

[And can''t you just see how this really deep understanding of customer interest, based on their data and not your opinions or, worse, an "expert''s" opinion, will be incredible when it comes to fueling your social media strategy? Yet your magnificent search strategy (SEO + PPC) resulted in you capturing such a small percentage of the demand!

Search 135
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Digital Analytics Simplified: The Beginner’s Guide

ConversionXL

It involves collecting and measuring data from interactions with your website, ecommerce store, social media channels, and mobile apps to make decisions based on audience or user behavior. For instance, you might learn that traffic from social media increased 30% in Q2, but search traffic for the same period dropped off.

Analytics 106
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The Stairstep Approach to Bootstrapping

Software By Rob

The lifetime value (LTV) of nearly all of these products was not enough to warrant anything except “free” traffic from an organic source like Google or the WordPress plugin repository. So why did that grow my business faster than testing and tweaking each of these products individually? Lifetime value.

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The Stair Step Method of Bootstrapping

Software By Rob

The lifetime value (LTV) of nearly all of these products was not enough to warrant anything except “free” traffic from an organic source like Google or the WordPress plugin repository. So why did that grow my business faster than testing and tweaking each of these products individually? Lifetime value.