Gust

SEPTEMBER 13, 2011

The company was savaged by critics for its initial mishandling of the incident; reportedly, she got little response or assistance until she published a blog post on the subject, which spread virally and became a serious embarrassment to the company. (I Speed of response can be critical when a PR disaster like “Ransackgate” strikes.

Startup 98

Startup Silicon Valley Reputation Community 98

Startup Lessons Learned

MARCH 13, 2009

Announce a new product, start its PR campaign, and engage in buzz marketing activities. Even if you must launch to your customers, avoid the urge to also launch in extra places, just because your PR firm can do it at the same time. If you are having trouble raising money, sometimes a little PR can help. Help you raise money.

San Francisco 168

San Francisco PR Lean Early Stage 168

crowdSPRING Blog

JULY 17, 2015

We just love sharing articles about fonts, logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, economics and other interesting stuff! 7 Ways Great Leaders Think Differently Than the Rest of U [link] crowdspring.co/1fkoBvL Social Media Crisis Management Plan [link] crowdspring.co/1JlaoID

Small Business 48

Small Business Design Social Media Cuba 48

View from Seed

MARCH 8, 2016

Jesse Derris is the founder and CEO of Derris & Company , a PR, branding, and communications firm based in New York. My advice is simple: Go talk to someone who understands earned media (mainly press) long before you have a need for it — in many cases before you even have a fully developed product or brand.

Seed Stage 120

Seed Stage Conversion Startup PR 120

Up and Running

DECEMBER 14, 2011

For the Communicator: The Medium is the Massage: “Societies have always been shaped more by the nature of the media by which men communicate, than by the content of the communication ” writes Marshall McLuhan’s in his iconic 1967 treatise on media and communications.

Entrepreneur 73

Entrepreneur Social Media Viral Public Relations 73

crowdSPRING Blog

SEPTEMBER 30, 2012

For much of the past five years academics, journalists, bloggers, and assorted mass-media-tag-alongs have been heralding the “ death of newspapers ,” the downfall of the publishing industry and the collapse of information distribution as we know it. So how does this impact on small businesses? 200% right.

Small Business 88

Small Business Public Relations Social Media New York 88

crowdSPRING Blog

JUNE 19, 2011

In the world of startups and small business there are two basic kinds of company: those the media pays attention to, and all the rest. Most importantly, if the media does come knocking and asking questions, it is critical that you be prepared. If you don’t want to see it in the media, then don’t say it!

Lean 96

Lean Marketing Public Relations PR 96

betashop.com

OCTOBER 8, 2012

It has been awesome, flattering, and humbling to see that post went viral and has been seen by so many thousands of people — mainly aspiring entrepreneurs — and has been translated into many languages. All the rest is noise. If you are down on someone, the rest of your team will already know. ?. Always has been.

Technical Review 108

Technical Review Technology Software Review Valuation 108

Startup Lessons Learned

JUNE 29, 2020

He was joined in his efforts immediately, as he told me, by dedicated and talented "self-selected people" who connected him with media outlets, politicians and more. In the time since our conversation, data and science have shown again and again that wearing masks is an incredibly effective, low-cost and simple way to prevent viral spread.

Czech Republic 113

Czech Republic San Francisco Campaign Washington 113

Growthink Blog

JUNE 2, 2011

And because he connected with his target audience (young girls), his videos started going viral. When he had a less serious injury -- a broken foot (yes, to the rest of us, that is pretty serious), he still performed multiple shows on stage with a full cast. Bootstrap, do guerilla marketing and get PR.

Entrepreneur 111

Entrepreneur Guerilla Canada Atlanta 111

blog.expensify.com

APRIL 24, 2012

oz burgers as fast as possible, and commit the rest of your career to an endless series of McDonalds menus. The rest of us have some fine dining to enjoy. I doubt anything can beat it the rest of this year. The rest of the post is so ridiculously stereotyped nonsense that it’s not worth a response.

Java 107

Java PHP Software Review Coder 107

Duct Tape Marketing

JUNE 14, 2018

In Western culture, we have this notion of creativity as this magical, mystical thing that strikes a few certain people each generation, and there’s the Elon Musk and Steve Jobs of the world and the Mozarts and the JK Rowlings, but for the rest of us normies, we’re just sort of left out in the cold. It goes viral.

Developer 61

Developer Social Media Viral Audience 61

Occam's Razor

APRIL 29, 2013

Time to focus on rest of the process. Innocent on the other hand clearly understands Conversational Marketing (they are a small company, not yet corporatized I suspect, and likely deal with a smaller combination of lawyers/PR types/Social Media Gurus/Agencies – a sad likely bane on Tide's existence). The tough stuff.

Metrics 166

Metrics Marketing Search SEO 166

ConversionXL

SEPTEMBER 28, 2016

Right now there is almost certainly an enterprise exec in a boardroom somewhere saying, “We need it to go viral.” Kittens and memes and babies kissing puppies… viral. When most people think about going viral, they think about raising a lot of awareness for their product or company. Do you even want to go viral?

Viral 48

Viral Conversion Campaign Audience 48