Hearpreneur
JANUARY 22, 2023
3- Social media Photo Credit: Tom Miller In my professional view, social media will continue to play a crucial role in the digital marketing strategies of successful businesses. 9- Social commerce Photo Credit: Adam Wood I would say, that historically, brands have utilized social media to improve brand awareness and generate leads.
YoungUpstarts
MAY 4, 2015
Here are the reasons why you should create a “vertical” social network for your brand: Create a more personalized social experience. You can create a more personal social experience, and totally customize it at any time for the tastes and wants of consumers – who are now one step closer to purchasing your products or services.
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David Teten
APRIL 1, 2021
Nick Kim , Crosscut’s Head of Platform, in his presentation at the 4th Annual VC Platform Summit, shared their Platform development methodology, which he viewed as an exercise in product development. For example, recruiting writ large is useful at all stages of development. Organize events in your vertical.
ConversionXL
JANUARY 18, 2022
Bellroy has built a consistent identity across social media that evokes feelings of adventure, durability, and uniqueness. Here’s a video on Twitter featuring their products being packed away onto airplanes and put through trials: Image source. For example, here’s their vibe on Instagram: Image source. Image Source. Image source.
Hearpreneur
JANUARY 28, 2022
Enventys Partners was born when my company Command Partners, a digital marketing firm, vertically merged with Enventys, a product development firm. Thanks to Shane McEvoy, Flycast Media ! #24- Thanks to Marilyn Gaskell, True People Search ! #9- 9- A merger of two companies. Photo Credit: Roy Morejon.
Steve Blank
NOVEMBER 21, 2015
The last 40 years have seen an explosive adoption of new technologies (social media, telecom, life sciences, etc.) For example, US Steel had integrated vertically and was involved in the mining of the iron ore all the way to the production of various steel products, e.g., nails.
SiliconHills
DECEMBER 12, 2014
OutboundEngine, an email, social media and content marketing platform, has closed an $11 million Series B funding round led by Silverton Partners. The Austin-based startup plans to use the money on office expansion, product development and new vertical markets.
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