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Search: Not Provided: What Remains, Keyword Data Options, the Future

Occam's Razor

The reason I love the above view is that for each channel, I'm able to present our management team a simple, yet powerful, understanding of the contribution of our marketing channels – including search. And of course our Acquisition, Behavior, Outcome metrics. See Page Value there?

Search 154
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How to Design an Ecommerce Checkout Flow that Converts

ConversionXL

Metrics to keep in mind: Average transaction value; Average quantity per transaction. Control: It’s easy to make changes, like updating the quantity or removing products. ” Indochino has a pleasing, minimalist approach to presenting cart contents. Start with the easier fields first, like name.

eCommerce 115
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See-Think-Do: A Content, Marketing, Measurement Business Framework

Occam's Razor

My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). Why is it that SEO is only focused on our brand terms and product names, when there are 9 million additional intent-identified queries in the Do stage and 14.6

Framework 163
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LinkedIn's Series B Pitch to Greylock: Pitch Advice for Entrepreneurs

reidhoffman.org

This past May was the 10th anniversary of LinkedIn, and while reflecting on my entrepreneurial journey, I realized that no one gets to see the presentation decks for successful companies. Because our investment thesis was ultimately unprovable, the argument we made in slides 5 through 9 is one of the strongest parts of the presentation.

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How to Design an Ecommerce Checkout Flow That Converts

ConversionXL

Metrics to keep in mind here: Average transaction value. Asos has a good take on the cart page: What they get right: Product photos. Product name & price. You’re asking them for their name, email and address anyway so they could buy and get their stuff, you already have this info. Clear call to action.

eCommerce 133
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Marketing Metrics 101 for B2B Startups

www.rocketwatcher.com

Rocket Watcher Product Marketing for Startups Product Marketing for Startups About Speaking Contact Email Posts Startups Product Marketing Messaging Social Media Commentary Uncategorized Marketing Metrics 101 for B2B Startups 13. Rocket watcher b2b marketing metrics View more presentations from April Dunford.

B2B 42
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Data Blending: What You Can (and Can’t) Do in Google Data Studio

ConversionXL

You could hook up multiple data sources to a dashboard, but until the introduction of data blending, you couldn’t present those together in a single chart or table. Because everything happens within Data Studio, you save time on data manipulation and enjoy new opportunities to present findings. This is known as a “join key.”

Analytics 123