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Unlocking the Power of Data: Transforming Metrics into Actionable Insights

Duct Tape Marketing

Unlocking the Power of Data: Transforming Metrics into Actionable Insights written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast , I interviewed Peter Caputa, CEO of Databox, an innovative player in the realm of marketing analytics.

Metrics 74
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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. Here's a summary of the case study presented: 1. From the data presented, there is no way to tell if the Facebook campaign worked or not. Metrics are a problem.

Metrics 165
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28 Entrepreneurs Explain How They Came Up With Their Business Names

Hearpreneur

What exactly is going to be the name of your business? Whatever the inspiration or relation may be, the naming of your business is one of the most important parts of becoming a CEO. I came up with my company name by asking myself, what will I be doing often? When I was naming it, I had a few criteria.

Naming 116
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The Past, Present and Future of Gender Lens Investing

Austin Startup

Gender lens investing is part of the broader genre of “impact investing,” a term coined by the Rockefeller Foundation in 2007 that put a name to investments made with the intention of generating both financial return and social and/or environmental impact. so I am also excited to announce our participation in a project with ACG Inc.,

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Business Valuation: Determining The Worth Of A Company

YoungUpstarts

Capitalization Factor – This can be defined as a multiplier used for converting projected future earnings and revenue into present day value. Namely, you should never associate asset value with business value. Also known as a cap rate, it can be used as a way to measure risk and anticipated return on investment (ROI).

Valuation 162
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A Guide to Grow Your Tech Startup

ReadWriteStart

While Silicon Valley remains iconic, cities from Bangalore to Berlin are making names for themselves as hotbeds of tech innovation. Meeting growth metrics, achieving profitability, and ensuring a substantial return on investment are now integral parts of the startup journey.

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Technology, Innovation, and Modern War – Class 17 – Organizational Design – Safi Bahcall

Steve Blank

In addition to our speaker, today was presentation prep day for our students’ final papers. A description of their final assignment follows the summary of Safi’s presentation.). Conversely, the things you measure well, with easily understood and visible metrics, tend to improve without much extra push. 1 is measurement.