ConversionXL

MARCH 29, 2017

Some secret growth hack or silver bullet that skyrocketed them to household names. Rob Sobers of Varonis confirms… Rob Sobers , Varonis : “While traditional marketing teams might appear to operate like growth teams in terms of the channels they use (SEM, content marketing, email, etc.), The metrics you’ll be using.

Marketing 48

Marketing Distribution Retention eCommerce 48

Occam's Razor

AUGUST 22, 2011

" ~ Web Metrics: "What is a KPI? " + Standard Metrics Revisited Series. "Engagement" Is Not A Metric, It's An Excuse. Defining a "Master Metric", + a Framework to Gain a Competitive Advantage in Web Analytics. Consultants, Analysts: Present Impactful Analysis, Insightful Reports.

Analytics 124

Analytics Metrics SEM Web 124

Duct Tape Marketing

NOVEMBER 15, 2023

17:30] How deep into financials and metrics do you get before taking a client on? [19:01] And when I present it to them in terms of a cost analysis, [00:05:00] in terms of what you would. Is like acquisition metrics. [07:17] What is you cross-channel acquisition strategy? [11:13] Or what they've been paying. Ryan: Sure.

Channel 63

Channel Acquisition Framework B2B 63

Occam's Razor

JANUARY 7, 2007

During implementation (and indeed if you evolve your site often) you will have to make sure that you “teach” your web analytics tool which combination of file name and parameters identifies a page. It is complicated, it seems really hard and in your spiffy vendor presentations many of these things were not highlighted.

Technical Review 93

Technical Review Analytics Web Software Review 93

Startup Lessons Learned

OCTOBER 7, 2008

On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. If and when a good SEM solution shows up for iPhone, you may be able to use it to artificially drive your app into the Top 25, as a one-time event. Or if your lifetime value is high enough, you can just keep spending on SEM.

San Francisco 68

San Francisco Lean Retention SEM 68

crowdSPRING Blog

SEPTEMBER 20, 2010

If you want to learn more about search engine marketing, I suggest you read 10 Practical Small Business SEO and SEM marketing tips. For example, we track our competitors, industry keywords, our own name, and much more. Google Analytics. Google Apps. And Google guarantees that the service will be available 99.9%

Small Business 102

Small Business Analytics Social Media Search 102

Occam's Razor

JUNE 6, 2007

Bonus: Interactive CD: Contains six podcasts, one video, two web analytics metrics definitions documents and five insightful powerpoint presentations. Experimentation & Testing (A/B, Multivariate, you name it). In 480 pages the book goes from from beginner's basics to a advanced analytics concepts. Clicks and outcomes.

Analytics 60

Analytics Web Affiliate Metrics 60

ConversionXL

SEPTEMBER 11, 2014

Cutting out noise and creating a PPC strategy that drives business: It’s the goal of SEM professionals everywhere. The main focus of our group is the brand name, Nike, so all our keywords in this Ad Group share the modified term +nike. Themes Improve Quality Score and Ad Rank Metrics. Order doesn’t matter to them!).

PPC 114

PPC Matching Technical Review Search 114

Startup Lessons Learned

MARCH 13, 2009

Who doesnt want to see their name in print? Start with a five-dollar-a-day SEM campaign. Know what the success metrics are for the launch. Now that were beginning our first marketing, the key partners we need have heard our name long enough to trust us. See if their answer is about tactics or strategy. Dont scale.

San Francisco 168

San Francisco PR Lean Early Stage 168

Startup Lessons Learned

SEPTEMBER 18, 2008

All I see is a name, an icon, a price, the developers name, and a review star-rating. They cant present much information, unless you take the box off the shelf and look at it. If you sell an online service that solves a defined problem, you can compete in SEO or SEM. And what distinguishes a good app? I cant really tell.

Distribution 74

Distribution San Francisco Lean Continuous Deployment 74

ConversionXL

FEBRUARY 5, 2020

And even the most rational, spartan HiPPO, when presented with the same knowledge, prefers an attractive dashboard to a dull one. You can increase your influence—and charge higher fees—if the quality of the presentation matches the data within. SEM and SEO templates. Use the Bar format to represent the metrics.

Analytics 117

Analytics Metrics Affiliate Aggregator 117

Startup Lessons Learned

SEPTEMBER 22, 2008

I used to think a giant flat-panel screen that broadcast our companys key metrics would be what was required to get everyone to pay attention to them. Simply put, we upload all the tasks and assign a name to each task. In each case, though, think twice before you set up an elaborate automated system. 1 comments: Josh Moore said.

San Francisco 68

San Francisco SCRUM Lean Continuous Deployment 68

Brandanew

JANUARY 8, 2016

Curating the work of others helps us to present ourselves as thought leaders, without having to invest time or budget in producing content. He has 12 years of experience helping agencies & businesses improve their online marketing efforts through SEO, SEM, and social media services. Tool 6: Nuvi. image credit. Tool 7: Moz Pro.

Analytics 100

Analytics Social Media Marketing Media 100