Steve Blank
MARCH 15, 2017
But he was getting uneasy that as his headcount was growing the productivity of his marketing department seemed to be rapidly declining. The other departments gave the same type of logistical answers; the product-marketing department, for example, said their job was to get the product specs from engineering and write data sheets.
ConversionXL
AUGUST 5, 2013
5 is overkill, 3 could work – but since the product is complicated (and probably not cheap), collecting emails would be a better idea than asking to read more. The only thing that matches here is that it’s the same type of product on the photo, but it’s not the same photo (should be). A metrics company!
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Occam's Razor
OCTOBER 21, 2013
We can guess our brand terms and product keywords, but the wonderful harvest of category-type, and beyond, keywords is gone. Another important reason historical data becomes stale pretty quickly is that any nominally functioning business will have new products, new content, new business priorities, and all that impacts your search strategy.
Steve Blank
APRIL 9, 2009
The other departments in marketing gave the same answers; the product-marketing department said their job was to write data sheets. To do that we will create end-user demand and drive it into the sales channel, educate the channel and customers about why our products are superior, and help Engineering understand customer needs and desires.
Duct Tape Marketing
DECEMBER 15, 2014
Sharing isn’t the only metric we use, but it’s an important one. With this feature, you can create a list of things such as brand names, product names, competitors, journalists and even key employees and receive daily digests for any mentions. Competitive research. Alerts have been with us for a while.
ConversionXL
JULY 29, 2020
Did you know that Amazon has surpassed Google as the go-to search platform for shoppers looking for products? When customers have a specific product in mind, more turn to Amazon search than Google. If you’re porting over your SEO “best practices” from on-site product pages to Amazon product pages, you’ll struggle.
Duct Tape Marketing
SEPTEMBER 8, 2017
They forget about users on the other side of the screen, willing to communicate to people rather than brands and products names. Link product to a high-involvement issue. A first-rate headline doesn’t simply state what you offer but explains the benefit behind your product. You focus on a product.
Expert insights. Personalized for you.
328 
Let's personalize your content