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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

Where your product or service fits into the market. Depending on which channels you use in your marketing, this might include: Newsletters; Blog posts; Company social media channels; Personal social media accounts ; Influencers; Company and industry podcasts; YouTube; Paid ads (Google and social media); Messaging apps; Syndication platforms.

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Startup Data: 4 Strategies Changing the Speed & Size of Your Series A

View from Seed

Startups with large, lifecycle VCs included in the seed round syndicate did not reach Series A faster than those who did not. If a lifecycle VC was involved in the seed investor syndicate, the Series A was noticeably larger, at a $5.9M Foster product development and marketing which creates organic (or somewhat organic) user traction.

Syndicate 333
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Flexible VC, a New Model for Companies Targeting Profitability

David Teten

This structure allows for alignment on the front end, and real-time flexibility for performance metrics,” says Samira Salman , a family office investor and advisor. . Flexible VCs have created structures based on other company performance metrics than revenues, such as profits or founder salaries. Flexible VC 102: Variations.

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How and Why the NextView Everyday Economy Accelerator is Different

View from Seed

When the culmination of an accelerator is a Demo Day show, then that is what teams prepare for and the resulting metrics by which they’re measured. The partners at NextView hold sessions more than once per week to push the participants’ thinking and actions to strive towards making significant advances finding true-product market fit.

Cofounder 177
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Seed Round Signaling Revisited: Myths, Truths, & Half-Lies

Genuine VC

Yet even today, whether or not to take a (relatively) small check in a seed round syndicate from a multi-hundred million or even billion dollar fund is still a decision which takes quite a bit of consideration and sometimes consternation. So there is an element of (positive) selection bias in the larger VC syndicate cohort companies.

Syndicate 166
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Marketing Your Portfolio Companies to Other Investors

David Teten

See How VCs structure a syndicate and recruit coinvestors for more on this. – 1 sentence with most exciting metric from their growth. – Ideally revenues and other financial metrics if we can include that. One of my most important responsibilities as a VC is recruiting appropriate co-investors and follow-on investors.

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LinkedIn: The Series A Fundraising Story ? AGILEVC

Agile VC

Yes… he was a very successful PayPal exec and previously co-founder & VP Product of SocialNet. Not long after the product launch we began the initial conversations with VCs for a Series A round. But keep in mind at this point Reid’s a first-time CEO. link] leehower. It was a pretty good valuation for the time.