ConversionXL

OCTOBER 4, 2022

Since 2015, clothing brand ASOS has grown revenue by an average of 22% year over year. From here, attach valid marketing metrics to each goal. Some goals may be measured by more than one metric. Both of these metrics can be used to measure progress. The referred customer also gets 20% off their first order.

eCommerce 129

eCommerce Marketing Social Media Retention 129

ConversionXL

OCTOBER 11, 2022

In this article, you’ll learn how ecommerce customer retention boosts long-term revenue and the strategies you can use to keep customers coming back. Table of contents What is ecommerce customer retention (and why does it matter)? What is ecommerce customer retention (and why does it matter)?

Retention 111

Retention eCommerce Channel Community 111

ConversionXL

JANUARY 26, 2017

Though the remaining 58% understand the importance of customer loyalty and retention, they may find it difficult to execute and analyze customer happiness and conversion campaigns. ” In one case study, retention marketing software firm Windsor Circle shared how much one of its clients benefitted from strategic post-purchase emails.

Retention 48

Retention Email eCommerce Software Review 48

ConversionXL

APRIL 3, 2018

mobile is ~50% of revenue, shorter form works better. Tara Robertson – How to 10x Growth by Optimizing Customer Marketing & Retention. Retention is the most important thing – if that’s poor, nothing else matters. Retention is the most important thing – if that’s poor, nothing else matters.

Retention 106

Retention Artificial Inteligence Channel Email 106

Steve Blank

FEBRUARY 26, 2020

There are two reasons to raise money: You have a killer idea that is only partially validated, that you think can get to $50M+ of revenue in 5 years with 80%+ gross margins (if margins are lower, you need a lot more revenue)and you need money to get to product-market fit, or. Not all startups need outside investment to grow.

Cofounder 431

Cofounder Seed Stage Valuation Metrics 431

VC Cafe

SEPTEMBER 5, 2012

1) It all starts from the Growth Hacking Funnel - in the early stages, startups should not just focus on top/bottom line metric like unique users and revenue. They should understand the different states of the user (Acquisition, Activation, Retention, Revenue) and focus on moving users from one state to the next.

API 167

API Viral Startup Retention 167

The Startup Magazine

MARCH 29, 2024

Omnichannel refers to delivering a unified and consistent brand experience across online and offline platforms, ensuring customers can seamlessly interact across all different touch points to provide that consistent user experience, and should be informative of our entire approach to marketing.

Marketing 147

Marketing Retention Channel Social Media 147

ConversionXL

AUGUST 21, 2014

This equates to a loss of revenue, which requires more and more signups from new customers just to replace what you are organically losing every month. That’s why you need to be simultaneously feeding your growth engine , while monitoring churn and your other startup metrics. The Research. times per day on average. Why Did This Happen?

Retention 106

Retention Churn Rate Metrics Software Review 106

A Smart Bear: Startups and Marketing for Geeks

OCTOBER 17, 2011

I wanted to expand on the practical and mathematical implementations of the cancellation rate I referred to in last week’s post. As a preamble to the metrics, it’s useful to know what you’re measuring and why it’s vital. Why cancellation rate is so important. Absolute number of cancellations per week.

Business Model 245

Business Model Metrics Engineer Technical Review 245

ConversionXL

NOVEMBER 22, 2022

Marketing metrics are a competitive advantage. You have to track metrics you can act on. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. Table of contents What are digital marketing metrics? KPIs vs. digital marketing metrics 1. – Seth Godin.

Metrics 105

Metrics Analytics Marketing Acquisition 105

ConversionXL

AUGUST 12, 2016

A flowing sales funnel is crucial in any business, but even more so with SaaS businesses… Unlike other business models, revenue is generated over an extended period of time. It’s a common acronym that gets thrown around in the SaaS world that’s basically a “businessy” way of saying “important metrics for tracking your business.”

Software Review 48

Software Review Metrics Revenue Acquisition 48

ConversionXL

OCTOBER 4, 2021

But if we consider that a journey map is built on the five stages of the customer lifecycle (awareness, consideration, purchase, retention, and advocacy), we can start to see how email contributes to a marketing strategy at every point. Building loyalty starts with what you do post-purchase and continues with retention emails.

Email 136

Email Customer Marketing Software Review 136

Duct Tape Marketing

DECEMBER 7, 2023

And that is, by the way, we have a lot of musical references. So if you're not into music, you might not like the book, but if you're into music, we have a lot of references here. Boost revenue and save precious time by upgrading to active campaign today. Kai (19:09): Retention. We have a dedicated chapter on that.

Employee 75

Employee Europe Leadership Technical Review 75

ConversionXL

OCTOBER 30, 2019

They advocate for your company and/or product, actively referring new business to you. What about stages three through seven, which can generally be grouped under the “ retention ” umbrella? We know how important and valuable retention is. The Pareto Principle states that you get 80% of your revenue from 20% of your customers.

Retention 101

Retention Metrics Churn Rate Acquisition 101

ConversionXL

AUGUST 19, 2016

Inspired by the movie ‘Moneyball,’ MoneyBall syndrome refers to the fact that companies aren’t looking into the right metrics when measuring the effectiveness of their mobile website. Some marketers try looking at conversion as a solo metric of determining how their CTAs perform on mobile. Image Source. Cross-Device Attribution.

Mobile 48

Mobile Technical Review Software Review Metrics 48

Duct Tape Marketing

AUGUST 23, 2023

Lloyed explores the intricate art of harnessing the community’s strength as your ultimate acquisition channe l, brand differentiator, feedback source, retention lever, and catalyst for transformative change. It's as simple as that, and that is what metrics are to me. Then another time was when we were bootstrapping both.

Community 51

Community Kuwait Cofounder Bootstrapping 51

The Startup Magazine

FEBRUARY 24, 2019

In most cases, entrepreneurs hope to grow revenue by substantial margins so as to achieve this. SaaS business models differ from all others in that they get revenues over an extended period of time. For as long as customers are happy, they stay and keep the revenue stream going. Loopholes in Conventional Approaches.

SQL 103

SQL Metrics Business Model Revenue 103

ConversionXL

APRIL 7, 2021

The concept remains the same today with modern ABM—we want to sell to a list of ‘dream customers’ more commonly referred to as target accounts. For example, Guestlogix sells to airlines, where there’s a finite # of customers & they are higher ACV ‘enterprise’ customers with higher retention.

IP 98

IP Marketing Technical Review Software Review 98

ConversionXL

OCTOBER 13, 2015

Average Revenue Per Customer. How does retention differ among different acquisition channels? Customers that converted in the last year that have been a reference for us at least twice” Cohort Analysis for CRO. Will this cohort help me improve that metric?”. Total Customers. Advocacy Potential.

Conversion 48

Conversion Retention Acquisition Metrics 48

ConversionXL

MARCH 16, 2016

NPS is a valuable customer experience tool, and companies everywhere are using it to improve their experience and boost revenue. Net Promoter Score is a customer loyalty metric developed by (and a trademark of) Fred Reichheld, Bain & Company, and Satmetrix. These customers are happy, but are unlikely to refer you to friends.

.Net 48

.Net Metrics Retention Aggregator 48

ConversionXL

APRIL 6, 2016

Claire Vo: CRO Metrics for Performance and Insight. Underlines improve clickthrough on Bing for both algorithmic results and ads (so more revenue) and improve time to successful click (better UX). Wrong Success Metric (OEC). Revenue is usually a good metric to use to evaluate effectiveness of test. Welcome mat.

Retention 48

Retention Algorithm Software Review Conversion 48

ConversionXL

SEPTEMBER 15, 2020

Do what’s best for the customer—even if it doesn’t grow revenue. A few of the features Monzo built, however, go against revenue generation in favor of doing what’s best for customers. It’s not the only example of Monzo serving customers at the expense of potential revenue. Test novel ways of solving the same problem.

Customer 85

Customer Community Revenue Software Review 85

ConversionXL

OCTOBER 30, 2019

They advocate for your company and/or product, actively referring new business to you. What about stages three through seven, which can generally be grouped under the “ retention ” umbrella? We know how important and valuable retention is. The Pareto Principle states that you get 80% of your revenue from 20% of your customers.

Retention 48

Retention Metrics Churn Rate Acquisition 48

Occam's Razor

APRIL 21, 2014

If you can fix that, more revenue will immediately flow into your client's bottom-line. I believe these two posts with a collection of some of my favorite metrics will inspire you: 1. Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies 2. Best Web Metrics / KPIs for a Small, Medium or Large Sized Business.

Analytics 131

Analytics Marketing Campaign Metrics 131

ConversionXL

FEBRUARY 3, 2022

No changes were made to the customer journey, and it had nothing to do with revenue lift. It isn’t about finding quick hacks to boost short-term revenue. They work to improve top-of-funnel metrics like brand awareness and identify opportunities to improve customer activation, retention, and referral efforts.

Framework 102

Framework Marketing Acquisition Retention 102

Up and Running

APRIL 17, 2018

B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 Retention: the customer is satisfied with your product and or your brand and continues to patronize your business. How will you know if your website is working for you if you never look at your metrics?

SEO 80

SEO eCommerce Analytics Software Review 80

Austin Startup

MARCH 26, 2019

To help with that, I’ve created a non-exhaustive list of questions to serve as a lightweight reference sheet for any new DTC entrepreneur. Important metrics to track include customer count, average order value (AOV), retention or repeat purchase rate, ad spend, paid CAC, weighted average CAC, rolling LTV estimates, and more.

Technical Review 49

Technical Review Software Review China Acquisition 49

ConversionXL

FEBRUARY 9, 2016

This means users love it, that there’s lots of retention and engagement, even at small numbers. And it’s a combined product management and technical function, to boost an already positive growth curve into something even bigger.” . “Growth hackers have a passion for tracking and moving a metric. ” Creativity.

Retention 48

Retention Metrics Acquisition Conversion 48

Up and Running

SEPTEMBER 22, 2021

Everyone is happy when (monthly recurring) revenue rises, but there are several more advantages beyond simply the bottom line: Brand building. In addition to being acquired for cheaper than other acquisition channels, referred signups are more likely to make repeat purchases. Lowers churn. How to set up your first referral program.

Programming 141

Programming Churn Rate Design Campaign 141

View from Seed

SEPTEMBER 25, 2019

Having a slide on key questions to refer back to demonstrates and signals that you as the Founder have critically thought about all aspects of your business, not just haphazardly created a top-level pitch deck. Appendix portion of the deck is unconstrained by length, as it’s a reference meant to be cherry picked in its usefulness.

Seed Stage 166

Seed Stage Retention Restful Valuation 166

Startup Lessons Learned

APRIL 14, 2009

Lessons Learned by Eric Ries Tuesday, April 14, 2009 Validated learning about customers Would you rather have $30,000 or $1 million in revenues for your startup? All things being equal, of course, you’d rather have more revenue rather than less. And yet revenue alone is not a sufficient goal. More on that in a moment.

Customer 167

Customer San Francisco Lean Hockey Stick 167

ConversionXL

DECEMBER 2, 2020

However, we split the Advocate stage into Activation, Retention, Trials, and Paid phases that contain information about product usage and sales. The Retention stage. Retention shows how many people continue using our product regularly and remain as users. Other metrics to monitor. The Paid stage. The Reactivation stage.

Churn Rate 78

Churn Rate Analytics Retention SQL 78

ConversionXL

OCTOBER 20, 2016

There are, however, proxy metrics you can use, most of them older school metrics like brand mentions, satisfaction scores, and some newer ones like social media mentions and followers, email subscriptions , referrals, and NPS. They refer their friends to you. How Do You Measure Likability? They follow you on social media.

Revenue 48

Revenue Social Media Retention Metrics 48

ConversionXL

OCTOBER 7, 2022

Customer acquisition cost (CAC) is an important metric for any ecommerce business. customer retention ). Customer lifetime value (LTV or CLV) measures how much revenue you’ll make from a customer for as long as they purchase from you. Calculate LTV as: Average revenue per customer / churn = Customer lifetime value.

Acquisition 22

Acquisition eCommerce Cost Customer 22

Agile VC

NOVEMBER 9, 2015

There’s been ample coverage in the popular press of course highlighting everything from the company’s revenue growth, lack of profitability, and the well-publicized fact that founder/CEO Jack Dorsey is also CEO of Twitter so would theoretically be running two public companies simultaneously. Revenue Composition. Starbucks Deal.

IPO 165

IPO .Net Revenue Acquisition 165

practicetrumpstheory.com

JULY 14, 2010

First, what is an actionable metric? An actionable metric is one that ties specific and repeatable actions to observed results. This distinction carries over to metrics too. For example, spending a ton of effort to drive sign-ups for a product with very low retention is a form of waste.

Metrics 51

Metrics Lean Retention Startup 51

ConversionXL

NOVEMBER 15, 2016

After all, the goal is to systematically improve the success of a business, whatever that means metric-wise. The differences, much like the differences of B2B optimization in general, mostly come down to differing business cycles, purchasing decisions, and success metrics. The metrics in SaaS sound a little different as well.

Conversion 48

Conversion Churn Rate Retention Metrics 48