Metrics, Sales, SEM and Software

Why Misunderstanding Startup Metrics Can Cost You Your Business

Both Sides of the Table

APRIL 26, 2016

There has been a lot of public debate over the past several weeks about whether it’s a good thing to be “gross margin positive” or not and commentary always reminds me that some people at startups don’t quite understand financial metrics or even how to think about which ones are healthy. Gross margin positive !=

Metrics

Metrics Cost Acquisition Startup

The Expert Guide to Creating a Marketing Growth Strategy

ConversionXL

FEBRUARY 3, 2022

The goal of market penetration is to leverage new tactics to increase product sales , including existing customers and new customers within existing markets. For example, in 2021 accounting software platform Bill.com acquired spend management tool Divvy in order to increase its market share. Market penetration. Image source.

Marketing

Marketing Framework Metrics Channel

How to Decrease the Odds That Your Startup Fails

Both Sides of the Table

MARCH 25, 2016

It says that selling an airplane ticket for $500 and getting paid a $5 fees by the airlines (1% gross margin) is not the same thing as selling $500 of software that you built (>90% gross margin). billion in sales and thus controls less than 10% of the market. The top 5 players combined control less than 25% of the market.

Startup

Startup Seed Money DC Software Review

6 Customer Journey Mapping Examples: How UX Pros Do It

ConversionXL

AUGUST 23, 2017

” I had the pleasure of speaking to Dr. Chip about customer journey and innovative service metrics. Metrics should be anchored in part to customer outcomes, not granular processes and practices. Their customer journey maps the following path from Discovery to Sales, and Retention. ” Click to enlarge. IdeaRocket.

Customer

Customer Channel Design Retention

Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs

www.forentrepreneurs.com

FEBRUARY 2, 2010

Business model viability, in the majority of startups, will come down to balancing two variables: Cost to Acquire Customers (CAC) The ability to monetize those customers, or LTV (which stands for Lifetime Value of a Customer) Successful web businesses have long understood these metrics as they have such an easy way to measure them.

Acquisition

Acquisition Cost Customer Entrepreneur

How to Use Growth Hacking to Increase Revenue 20x in Just 12 Months

Up and Running

JULY 26, 2016

Just for reference, Slidebean is a SaaS presentation software where users can add content, and a finished presentation is designed automatically. Aug-15: Head of Sales (growth team). We spent a year building a solid sales and growth team before we even expanded our product team. This is when metrics come into play.

Revenue

Revenue Acquisition Channel Campaign

Cracking The Code: Unveilling of the Bessemer's 10 laws of Cloud.

Cracking the Code

NOVEMBER 10, 2009

Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. Software as a Service (SaaS), the most mature of these segments, is comprised of end user applications like Salesforce.com. Study the Sales Learning Curve and Only Invest behind Success (more.) Mind the GAAP!

Software Review

Software Review Cloud Technical Review Sales Cycle

Cracking The Code: Getting the most of your online marketing: the In.

Cracking the Code

FEBRUARY 12, 2007

Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. Getting the most of your online marketing: the In & Out of SEM/SEO. Cracking The Code. Monday, February 12, 2007. on a scale of 1-4). on a scale of 1-4).

Software Review

Software Review SEM Marketing Las Vegas

Growth Marketing: The Skills and Frameworks You Need

ConversionXL

FEBRUARY 3, 2022

When WordStream began receiving complaints that the seven-day free trial of their PPC management software wasn’t long enough, the brand decided to A/B test 14-day and 30-day trials. They work to improve top-of-funnel metrics like brand awareness and identify opportunities to improve customer activation, retention, and referral efforts.

Framework

Framework Marketing Acquisition Retention

Small Business Tips: 5 More Great Online Tools (Have I Mentioned These Before?)

crowdSPRING Blog

SEPTEMBER 14, 2014

SpyFu is a great tool that allows you to compare your own SEO/SEM tactics against those of your competitors. The traditional page views metric dimply does not provide the valuable information you need when analyzing page performance and making strategic decisions. What’s the implication here?

Small Business

Small Business SEM Social Media Mobile

The Lean LaunchPad – Teaching Entrepreneurship as a Management Science

Steve Blank

DECEMBER 7, 2010

Their company can focus in any area– software, hardware, medical device or a service of any kind. General Marketing, Sales Funnel, etc. Actually engage in “search engine marketing” (SEM)spend $20 as a team to test customer acquisition cost. Dave McClure, “Startup Metrics for Pirates”, [link]. Multi-sided markets.

Wiki

Wiki Lean Management Business Model

What is A/B Testing? The Complete Guide: From Beginner to Pro

ConversionXL

DECEMBER 13, 2022

Some 74% of optimizers with a structured approach to conversion also claim improved sales. Define your target metrics. We’ll measure this using (data metric). We expect to see (data metric[s] change) over a period of (X business cycles). Ignore blog posts that tell you “99 Things You Can A/B Test Right Now.”

Analytics

Analytics Technical Review Software Review Framework

Why I Unsubscribed 83,000 Emails (and Think You Should, Too)

ConversionXL

JULY 19, 2016

Dead leads drag down the deliverability, and interfere with your metrics and analysis. These points are especially true for sales leads (prospects) – the majority of which, in our case, were people who signed up for Pipedrive, but never became paying customers. Why Is Cleaning Up the List Necessary? We’re Wasting Money. Skewed Stats.

Email

Email Campaign Metrics SEM

The 90-Day CMO and Cross-Channel Acquisition Strategies That Scale

Duct Tape Marketing

NOVEMBER 15, 2023

17:30] How deep into financials and metrics do you get before taking a client on? [19:01] So to me, a fractional CMO offer is somebody that comes in and understands the full scope of business, the full life cycle from marketing to sales into onboarding. So, you know, part of that is sales, right? And then basically. Ryan: Sure.

Channel

Channel Acquisition Framework B2B

Twitter Link Roundup #215 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

MARCH 13, 2014

The Essential Email Marketing Metrics You Should Be Tracking | Hubspot blog – crowdspring.co/1gY786G. The Essential Email Marketing Metrics You Should Be Tracking | Hubspot blog – crowdspring.co/1gY786G. 4 Surprising SEM Stats Every E-Commerce Marketer Should Know | Search Engine Land – crowdspring.co/1kD9ZHH.

Social Media

Social Media Small Business Design Media

Lessons Learned: Throwing away working code

Startup Lessons Learned

FEBRUARY 28, 2009

This builds on a lot of great thinking that has come before, like the agile movements insistence that only the creation of working code counts as progress for a software development team. I used to think that investments in metrics were a form of waste. Customers dont care if you have good metrics, only if you have a good product.

San Francisco

San Francisco Continuous Deployment Lean DC

The Direct-to-Consumer Checklist

Austin Startup

MARCH 26, 2019

How will you take advantage of SEO and SEM? You’ll usually get assigned a contact in the ad sales organization at Facebook or Google once you start spending big bucks. When is the right time to diversify your sales channel mix? Will your sales follow seasonal or cyclical trends? and others have natural cyclicality?—?e.g.

Technical Review

Technical Review Software Review China Acquisition

Lessons Learned: Don't launch

Startup Lessons Learned

MARCH 13, 2009

In particular, a marketing launch can help you do three things (courtesy, as is most of my marketing advice, of The Four Steps to the Epiphany ): Drive customers into your sales pipeline. In some businesses, especially in certain industries like traditional enterprise software, you simply cannot bring a new product to market on your own.

San Francisco

San Francisco PR Lean Early Stage

How to Build Robust User Personas in Under a Month

ConversionXL

SEPTEMBER 5, 2019

They can be utilized across teams— UX , CRO, social media, SEM, SEO , etc., running regression analyses against success metrics), but we knew what our “ideal customer profile” looked like for the most part, and we knew which customer profiles were worth the most money to us generally. What software do you use on a daily basis?

Software Review

Software Review Design Agile Analytics

How to Build Robust User Personas in Under a Month

ConversionXL

MARCH 7, 2017

They can be utilized across teams – UX, CRO, Social Media, SEM, SEO, etc., running regression analyses against success metrics), but we knew what our “ideal customer profile” looked like for the most part, and we knew which customer profiles were worth the most money to us generally. What software do you use on a daily basis?

Software Review

Software Review Design Agile Analytics

A/B Testing Mastery: From Beginner To Pro in a Blog Post

ConversionXL

DECEMBER 2, 2015

In a survey done by Econsultancy and RedEye , 74% of the survey respondents who reported having a structured approach to conversion also stated they had improved their sales. Define your target metrics. We’ll measure this using (data metric). We expect to see (data metric(s) change) over a period of (x business cycles).

Technical Review

Technical Review Analytics Framework Software Review

Cracking The Code: The Bessemer 10 laws of SaaS - Fall 2008.

Cracking the Code

OCTOBER 10, 2008

Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. Only after reaching $1M in CMRR should you consider hiring European sales and services execs behind customer demand. Labels: SaaS , sales and marketing , software. Cracking The Code. at 11:09 AM.

Software Review

Software Review North America Europe Metrics

StartUpRoar

Why Misunderstanding Startup Metrics Can Cost You Your Business

The Expert Guide to Creating a Marketing Growth Strategy

Trending Sources

How to Decrease the Odds That Your Startup Fails

6 Customer Journey Mapping Examples: How UX Pros Do It

Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs

How to Use Growth Hacking to Increase Revenue 20x in Just 12 Months

Cracking The Code: Unveilling of the Bessemer's 10 laws of Cloud.

Cracking The Code: Getting the most of your online marketing: the In.

Growth Marketing: The Skills and Frameworks You Need

Small Business Tips: 5 More Great Online Tools (Have I Mentioned These Before?)

The Lean LaunchPad – Teaching Entrepreneurship as a Management Science

What is A/B Testing? The Complete Guide: From Beginner to Pro

Why I Unsubscribed 83,000 Emails (and Think You Should, Too)

The 90-Day CMO and Cross-Channel Acquisition Strategies That Scale

Twitter Link Roundup #215 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

Lessons Learned: Throwing away working code

The Direct-to-Consumer Checklist

Lessons Learned: Don't launch

How to Build Robust User Personas in Under a Month

How to Build Robust User Personas in Under a Month

A/B Testing Mastery: From Beginner To Pro in a Blog Post

Cracking The Code: The Bessemer 10 laws of SaaS - Fall 2008.

Stay Connected