article thumbnail

Ego Metrics: What Measurements Matter?

Duct Tape Marketing

Ego Metrics: What Measurements Matter? The problem is that some of these metrics aren’t meaningful. In fact, some of the most visible metrics are the most misleading. This is possibly the most visible metric in social media, but many of those followers are inactive or even inhuman robots. So what metrics really matter?

Metrics 72
article thumbnail

How to Calculate & Maintain a Healthy Customer Acquisition Cost (CAC)

ConversionXL

That’s why Customer Acquisition Cost (CAC) is such a critical metric. LTV/CAC – Understanding the golden metric. Often touted as the north star for businesses, LTV/CAC is the single most important metric to gauge business health. Therefore, the best way to measure churn is against your own metrics. Conclusion.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Profit Per Impression - The Most Important Number in Your Business

Growthink Blog

Your competitor was selling a $500 widget, and the average purchaser bought 1.5 Your competitor's profit margin on each widget is 30%. Here's a summary of your competitors KPIs: 1% Response Rate 35% Conversion Rate $500 price per widget 1.5 Except, let's assume that you still charged the same $500 per widget.

Widget 78
article thumbnail

10 Product Recommendation Techniques to Improve UX and Conversions

ConversionXL

Nowadays nearly every online shop utilizes some sort of product recommendation engine, which is no wonder, as these systems, if set up and configured properly can significantly boost revenues, CTRs, conversions, and other important metrics. This is a very important metric when evaluating a recommender system.

article thumbnail

How to Run a Successful Marketing Campaign on Product Hunt

ConversionXL

Whatever your objective, establish the metrics you want to track in advance to determine whether your launch is a success: Comments and reviews received; Number of upvotes; Number of downloads/active installs; Referral traffic from social media and Product Hunt; Mentions in the media and on social media platforms. Analyze your launch.

Campaign 127
article thumbnail

Pragmatism with Flavor

TechEmpower

Focusing on the metrics that ultimately drive the business, often the bottom line, has provided a reality check, a counter-weight to the desire to consume all new technologies. Does it help our clients sell more widgets or deliver with fewer headaches? It's a fun and funny business to be in. Not to downplay developer happiness.

Guinea 200
article thumbnail

Human Engineering and Emotional Intelligence for Startups

VC Cafe

Goleman added a new facet to how humans measure intelligence, which was previously generally viewed as a person’s IQ – a narrow metric revolving around linguistic and math skills. A few tools for collecting user-feedback from Quora : Uservoice – customer support helpdesk and vote-based feedback forums.

Engineer 145