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PPC Basics Explained — PPC Management for Small Businesses

Up and Running

47% of small business owners execute marketing campaigns entirely on their own. Because pay-per-click advertising (PPC) needs to be an option you consider in order to reach your customers and stay competitive online. What is PPC? PPC stands for “pay-per-click advertising.” PPC vs SEO — What’s the difference?

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5 Reasons SEO Is Important For Businesses

The Startup Magazine

One of the most effective and best digital marketing strategies is Search Engine Optimization (SEO), a key aspect of every successful business. Here are five reasons why SEO is important for businesses. It will lead to an influx of website traffic and drive sales for your business as people will trust your business more.

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How to Measure Small Business Website Performance

Up and Running

Likewise, your website , the digital representation of your business, and the means through which people find you and connect with you, also needs to have metrics in place to know how it’s doing. How to measure your small business website performance. SEO performance. Your business needs to make money to survive and grow.

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The Small Business Guide To SEO (Search Engine Optimization) in 2017

crowdSPRING Blog

Image Source: SEO Linkbuilding. If you’re moving slowly or have yet to implement search engine optimization (SEO) strategies as part of your overall marketing efforts, you’re falling behind your competitors. For example, SEO typically takes months to implement properly. Set Specific Goals.

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4 Ways Small Businesses Can Improve Their PPC Game

YoungUpstarts

As a little guy in the PPC game, going up against the big boys can be a bit daunting. However, you don’t have to have a massive budget or a 24/7 team of expert marketers in order to set up a solid PPC strategy that will deliver a healthy ROI. by Andy Beohar, VP of SevenAtoms . Tip 1 – Focus on Long-tail, Niche Keywords.

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27 Entrepreneurs Explain How Technology Will Affect Their Business Tomorrow

Hearpreneur

#4- Increase in customer experience Photo Credit: James Angel Technology can improve the customer experience by allowing businesses to tailor their offerings to each individual. There are now more options than ever for solopreneurs and small businesses because of the proliferation of the gig economy and platform-based enterprises.

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The Ultimate Ranking Recipe: Content, Links & The Power of Persuasion

Duct Tape Marketing

Tim shares his expertise on the ever-evolving world of SEO, shedding light on the crucial components that contribute to successful online visibility and rankings. Tim shares his expertise on the ever-evolving world of SEO, shedding light on the crucial components that contribute to successful online visibility and rankings.

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