Duct Tape Marketing

NOVEMBER 2, 2017

7 Ways to PR your Personal Brand on a Budget written by Guest Post read more at Duct Tape Marketing. Make the best use of the tight resources you have with these 7 best practice tips to PR your personal brand on a budget: 1. You don’t need to hire an expensive PR firm to get some traction with this. Get Media Coverage.

PR 67

PR Social Media New Zealand Ireland 67

Startup Lessons Learned

SEPTEMBER 22, 2008

In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. Similarly, it probably makes sense for everyone to take advantage of SEO (hey, its nearly-free traffic). But its not really viral growth, even when its exponential.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Duct Tape Marketing

MAY 26, 2020

SEO and the benefits of podcasting. My friend, Phil Singleton, is one of the most knowledgeable people on SEO that I know, and he recently stated (over this past weekend, in fact) that of all the time he has spent on SEO, podcasting may be the best SEO tactic to give you the biggest bang for your buck. Let’s dive in.

Small Business 93

Small Business SEO Audio Hosting 93

Duct Tape Marketing

NOVEMBER 19, 2013

The term blogger outreach came into vogue a few years ago when PR firms realized that the popularity of many blogs had outstripped that of traditional mainstream media sources. So, identifying and reaching out to influential industry blogs became a common pitching practice in the PR arsenal.

Networking 71

Networking Marketing PR Affiliate 71

Duct Tape Marketing

AUGUST 28, 2019

You need to start with these before you dive into podcasting and webinars and other elements. Whether you’ve already created an archive of content over the years or are just beginning to strike out into blogging, building your content around hub pages is beneficial for both SEO and customer experience. Storytelling. Storytelling.

SEO 74

SEO Social Media Email Search 74

Duct Tape Marketing

MAY 21, 2013

I also write a lot of content for needs beyond my blog – presentations, eBooks and webinars often show up in outline form on my blog. I use SEO plugin to create URL, title, and description but the headline is there to grab attention in places like Twitter and RSS readers. For example, this month’s theme is writing. How I write.

Social Media 73

Social Media Technical Review Email RSS 73

Growthink Blog

FEBRUARY 22, 2018

Use An Effective LOCAL Search Engine Optimization (SEO) Strategy An effective search engine optimization strategy will get your website on a top position in the search results pages of all the major search engines, such as Google, Yahoo, and Bing. Here's the link: [link] Once again, I haven't shared this video 58,000 times.

Chicago 54

Chicago Marketing Search Channel 54

Growthink Blog

FEBRUARY 17, 2013

Use An Effective LOCAL Search Engine Optimization (SEO) Strategy An effective search engine optimization strategy will get your website on a top position in the search results pages of all the major search engines, such as Google, Yahoo, and Bing. v=gLAZpFKRgUg Once again, I haven't shared this video 27,000 times.

Chicago 109

Chicago Marketing Search Channel 109

Duct Tape Marketing

JULY 10, 2019

It is our go-to SEO tool for doing audits, for tracking position and ranking, for really getting ideas on how to get more organic traffic for our clients, competitive intelligence, backlinks and things like that. All the important SEO tools that you need for pay traffic, social media, PR and of course, SEO.

Social Media 56

Social Media SEO Audience Audio 56

Duct Tape Marketing

FEBRUARY 10, 2014

This still gives me lots of room on topics but helps me focus both from a content and SEO standpoint. PR Pitches – We use our themes to promote stories and pitches to the media. Sponsored pitches – We receive invitations to write sponsored content and conduct sponsored webinars and use our theme to guide these pitches.

Curation 75

Curation Aggregator Audio Community 75

crowdSPRING Blog

AUGUST 9, 2016

Content” is produced in the execution of strategies such as advertising, SEO and publicity. Sure, you’re probably working to advance your SEO goals with a blog post, but any modern marketer worth their salt will also be chasing other goals with the same piece of material. “Facebook” is a marketing channel.

Marketing 48

Marketing Social Media Advertising Channel 48

Duct Tape Marketing

MAY 4, 2016

The PR Masterclass : How to develop a public relations strategy that works! Ahrefs – Combination tool that allows you to work on your own SEO and spy on competitors. Raven Tools – Suite of SEO and online marketing tools. Further Reading: SEO Category on Duct Tape Marketing. Six SEO Rules for 2016. Further Reading.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

YoungUpstarts

JULY 1, 2015

Spanning the breadth of using content to generate leads, acquire prospects and convert customers, the book straddles content marketing, Search Engine Optimization (SEO), social media and other related areas. Webinars – online presentations on an industry topic. a) SEO in a Nutshell. b) Pick right PR agency.

Software Review 100

Software Review Marketing Social Media B2B 100

Duct Tape Marketing

APRIL 26, 2016

They certainly served a purpose four or five years ago (hello SEO) but no longer. Your post will most certainly help your SEO efforts the chosen topic and set the table for shares and links. (By Content makes your SEO efforts more effective. Content makes your PR efforts more effective. That’s good news, right?).

Channel 28

Channel SEO Social Media Advertising 28

Duct Tape Marketing

JANUARY 3, 2013

This still gives me lots of room on topics but helps me focus both from a content and SEO standpoint. PR Pitches – We use our themes to promote stories and pitches to the media. Sponsored pitches – We receive invitations to write sponsored content and conduct sponsored webinars and use our theme to guide these pitches.

Curation 73

Curation Audio SEO Conversion 73

Startup Lessons Learned

OCTOBER 7, 2008

This is completely analogous to the situation elsewhere on the internet, where launching a new website, product, or service with PR is getting harder and harder. On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. Dont do PR upfront, dont put out a press release. My advice: dont launch big.

San Francisco 68

San Francisco Lean Retention SEM 68

VC Cafe

MARCH 15, 2016

Inside sales is heavily driven by marketing activities, such as SEO, paid search, paid social or PR campaigns. Marketing is very important in educating potential customers and scaling the sales team’s efforts through initiatives like email campaigns and webinars.

Sales 60

Sales Marketing Sales Cycle B2C 60

Startup Lessons Learned

MARCH 13, 2009

Announce a new product, start its PR campaign, and engage in buzz marketing activities. Even if you must launch to your customers, avoid the urge to also launch in extra places, just because your PR firm can do it at the same time. If you are having trouble raising money, sometimes a little PR can help. Help you raise money.

San Francisco 168

San Francisco PR Lean Early Stage 168

Entrepreneurs-Journey.com by Yaro Starak

FEBRUARY 14, 2011

There are countless other opportunities depending on your field of expertise and skills, including webinars, running retreats, consulting, coaching, selling your brand/image as sponsorship to other companies, etc. Create an online course that teaches others how to use your methods to achieve the success you have in your chosen field.

Social Media 87

Social Media Revenue Australia Security 87

www.startupsmart.com.au

MARCH 8, 2011

If not, your PR efforts will suffer. Register | Login ); Editors Note Do you understand the media and have a great story to tell? Home Planning Business ideas Business planning How to start a.

Intellectual Property 40

Intellectual Property New Zealand PR Partner 40

Duct Tape Marketing

MARCH 1, 2016

A channel for lead generation purposes is simply a broad way to gain access to your prospective audience – so referral generation is a channel, sales is a channel, SEO is a channel, and speaking is a channel – and there are countless ways to master every channel. You don’t simply assemble a few tactics; you master a few channels.

Lead Generation 28

Lead Generation Channel Partner Campaign 28

Occam's Razor

SEPTEMBER 29, 2009

Very often when you run branding campaigns your goal is simply to introduce your business (like we are trying to do with Market Motive , our start up that provides certification courses in Web Analytics, SEO, PPC, PR etc etc). A common mistake in this case is to simply focus on one outcome.

Campaign 128

Campaign Analytics Metrics Search 128

Startup Lessons Learned

APRIL 7, 2010

Many optimizers are in favor of split-testing, too: direct marketers, landing page and SEO experts -- heck even the Google Website Optimizer team. What the PR stories tend to leave out is that we can get attached to every part of our vision, even the dumb parts. For example, I’m a big believer in split-testing. Expo SF (May.

San Francisco 154

San Francisco Lean Metrics Design 154

Duct Tape Marketing

AUGUST 29, 2013

Improve SEO and Traffic. Marketo uses a portfolio of content that includes articles, white papers, brochures, case studies, product data sheets, resource libraries, presentations, videos, and even more advanced content such as eBooks, podcasts, webinars, workbooks, and online courses. Improve brand perception. Become a thought leader.

Demand 64

Demand Tampa Marketing B2B 64

Up and Running

NOVEMBER 5, 2014

Whatever the case, there are tools and strategies you can use as an SMB owner to build your social and PR game plan. Chicago-based PR firm, Walker Sands Communications has helped us compile a number of tips to help SMB owners publicize their company, sans agency. And, it doesn’t involve a monthly retainer.

PR 139

PR Hiring Social Media Media 139