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Why The Haters are Wrong About Growth Hacking

Both Sides of the Table

” Sean is somebody widely respected in Silicon Valley (although he now lives in SoCal) for having helped many early-stage companies go through major growth periods by quantitatively testing features with audiences to help diagnose what led to growth. Growth hacking is a mentality that a company needs to be committed to.

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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

Neither would have achieved virality had customers not received something tangible for their efforts. You can calculate retention using the following formula: Customers at the end of the period – new customers gained within the period / the number of customers at the beginning of the period x 100 = customer retention rate.

Retention 113
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Introduction to Growth Hacking for Startups

VC Cafe

Growth Hacking isn’t viral marketing (although viral marketing is part of it). and answers with A/B tests, landing pages, viral factor, email deliverability, and Open Graph. If a startup is pre-product/market fit, growth hackers can make sure virality is embedded at the core of a product. like/+1/follow?

API 167
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How to Raise Money – It’s a Journey Not An Event

Steve Blank

You’ve built detailed analytics tracking into your product and you should be seeing organic and viral growth; and can provide Daily/Weekly/Monthly Active Users, 30d/90d/120d retention. Retention and low attrition are good signs of customer validation. Silicon Valley. 2M in 18 months. AR/VR, Cyber, Robotics.

Cofounder 431
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5 Insights from Every Speaker of ConversionXL Live 2016

ConversionXL

Growth hacking came from Silicon Valley, where people do not trust marketers. Strategy & Testing: The a-ha moment is the tipping point for retention. The a-ha moment is the tipping point for retention. Day 3 – Analytics, Personalization and Retention. Why retention matters? Mid-term retention.

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Customers Love Free Stuff … But That’s Not Your Problem

abovethecrowd.com

Paypal famously offered customers $5 to invite a friend, who would then also get $5 as part of a highly successful viral marketing campaign (they actually started at $20, and then reduced it to $10 and then ended at $5). Would that help retention and NPS (Net Promote Score)? Would they be loyal? Damn straight it would.

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Essential Startup Funding Tips from 8 Seasoned Investors

mashable.com

And for those in the coveted in-crowd, Silicon Valley, San Francisco and the greater tech community become a world of opportunity where you’re only limited by the quality of your idea and the caliber of your friends. View More » Jobs Director of Marketing and Retention a. MTV Launches Interactive Visualizatio.