A Smart Bear: Startups and Marketing for Geeks

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Why “saving money” and “ROI” are probably the wrong way to sell your product

A Smart Bear: Startups and Marketing for Geeks

On top of that, budgets are siloed; the “Salaries” budget is separate from the “Tools” budget. So the “savings” are invisible, even if real.

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Startup identity & the sadness of a successful exit

A Smart Bear: Startups and Marketing for Geeks

No salaries followed by low salaries. The care and feeding of becoming an expert in something. The hard lessons you have to recover from learning. The experience you get just after you need it. The inner doubt suppressed for the morale of the team. The “eat what we kill” mentality.

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Darwinian company growth doesn’t always select the best companies

A Smart Bear: Startups and Marketing for Geeks

where talent nevertheless beats their door down to work there even in cases where they know ahead of time they’ll take a pay-cut (because salaries are set by a formula ).

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How to think about cash vs. equity compensation

A Smart Bear: Startups and Marketing for Geeks

The question is further complicated when the new hire is getting a salary. Typically the salary is less than market with the balance given in the form of equity, but again how do you compute that when the stock is, today, of no value? What about $Y/mo? &# Hard to know, but an important question for a bootstrap startup to answer!

Equity 276
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Should I invest my savings in this startup?

A Smart Bear: Startups and Marketing for Geeks

They’re giving me a salary and an OK stock grant, but I want more stock. The $1000/hour thing is based on 100% risk with no salary, which is not your situation. To get your question answered , email me at asmartbear -at- shortmail -dot- com. Employee-Investor writes: I’ve been invited to join as startup as employee #1.

Salary 229
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Stop claiming you’re profitable

A Smart Bear: Startups and Marketing for Geeks

The first and biggest error is thinking you can ignore your own salary. When your business throws off $1500/mo (without salaries), that’s not the case. years before I could even hire one employee, and even then it was 1/4 of the salary he deserved (and later ended up making). — but not for years.

Salary 246
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Startup Therapy: Ten questions to ask yourself every month

A Smart Bear: Startups and Marketing for Geeks

If you honestly can't imagine that there's anything a full-time person could do that would generate enough revenue to cover their salary, that's not a bad thing. But often this churns up one or two very-part-time tasks which really ought to be done but aren't.

Startup 315