Startup Professionals Musings

DECEMBER 5, 2010

Publish a daily blog, contribute to relevant social networks, and write a “white paper” on your technology. Don’t forget basic Search Engine Optimization (SEO) so search engines improve your ranking. They will exit quickly. Show evidence of your expertise. Highlight personal and product testimonials.

Startup 230

Startup Affiliate Advertising Technical Review 230

www.clickz.com

JANUARY 7, 2013

Search Engine Watch. Topics Stats & Tools Training & Education Jobs White Papers. SEO Paid Search Search Marketing. Paid Search Strategies. WHITE PAPERS. ); //. ); //. Paid Search. Search Marketing. Paid Search. Search Marketing. ClickZ Awards.

Social Media 86

Social Media Media B2C New York 86

The Next Web

MARCH 2, 2014

Measuring the success of your search engine optimization efforts is important to ascertain whether your time, money and efforts are allocated effectively. An increase in traffic to your website is typically a good sign that your company is well-matched for its keyword searches in the search engine results. High quality traffic.

SEO 159

SEO Analytics Social Media Metrics 159

ConversionXL

JUNE 16, 2022

A copywriter looking to see how to write email subject lines for holiday campaigns will likely look at headings, searching for the most relevant information to their task. Organic traffic is beneficial to content marketing and SEO-related campaigns, for instance, but will have no bearing on the ROI of an ad.

Campaign 149

Campaign CTO Marketing Social Media 149

Occam's Razor

JANUARY 20, 2010

I recently did a webinar for the Search Engine Strategies conference (I am doing the opening conference keynote at SES London and SES New York ) and my Market Motive co-faculty member Greg Jarboe sent me this KPI via email: "Your webcast was a big success. How do you measure SEO performance on a page level? What do you see?

Analytics 90

Analytics Search SEO Metrics 90

YoungUpstarts

DECEMBER 9, 2014

Create Wings and Roots Ground your content in your own point of view, but ensure that it is findable (tap Search Engine Optimisation or SEO to boost search rankings), accessible (mobile friendly), and shareable on social networks. Understanding the differences and similarities between white papers and e-books.

B2B 185

B2B Social Media Afghanistan Iraq 185

YoungUpstarts

DECEMBER 18, 2017

White papers are long; they describe a problem and provide the solution. Successful content writers know SEO, HTML, CSS and WordPress. Updated SEO knowledge is also important. Search engine algorithms change continuously, and writers have to keep themselves updated with it.

HTML 113

HTML Social Media SEO Algorithm 113

Duct Tape Marketing

SEPTEMBER 11, 2014

How Networking Can Increase Your Sales and Help Your SEO written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Consequently, networking can expand the reach of your business, boost your website’s search rankings, and increase your customer referrals. photo credit: Thinkstock.

SEO 67

SEO Networking Sales Social Media 67

Mike Michalowicz

FEBRUARY 11, 2013

Being active on social media sites will not only increase brand awareness, it’ll also boost your company’s rank on search engines, and prove that you’re a business that is in sync with the times. They are the first thing people see on search engines. Then write a white paper. Share Your Expertise Freely.

Small Business 167

Small Business Marketing PR Social Media 167

YoungUpstarts

NOVEMBER 4, 2018

Is it from long, obscure white papers? Here’s a closer look at a very specific framework that can help you determine what your audience reads, who they trust to give them expertise and advice, and how best to reach them with your marketing and SEO efforts. Think about where you get the most important news in your industry.

Audience 159

Audience Framework Community Search 159

www.readwriteweb.com

APRIL 24, 2012

White Papers. Equally important, Wordpress is more popular than all other content-management stems combined , with massive networks of developers, designers and SEO experts ready to help out at a moments notice. ReadWriteWeb. ReadWriteStart. ReadWriteBiz. ReadWriteEnterprise. ReadWriteCloud. ReadWriteHack. ReadWriteMobile.

Startup 53

Startup Wiki RSS Software Developers 53

Duct Tape Marketing

MAY 25, 2017

What’s the Difference Between Small Business and Large Enterprise SEO? It’s important to note that just because the approaches to SEO are different, this doesn’t mean that small- and large-sized businesses can’t compete in search rankings together. In Search of SEO Success. Basic rules for good SEO.

SEO 56

SEO Small Business Metadata Software Review 56

Duct Tape Marketing

JULY 8, 2013

Download all published ebooks, research and white papers. Use advance Google search to find all the PDFs on their domain – do this search to find them – filetype: PDF [competitor domain]. Winning the Game of Search with Tools. Enroll in all content series, events and webinars.

Dividend 74

Dividend SEO Social Media RSS 74

crowdSPRING Blog

FEBRUARY 10, 2010

Technical (documentation, manuals, white papers). Need to develop an easy to read product manual or compelling white paper? SEO/SEM Content. Need to generate great search engine optimization (SEO) content or develop strong search engine marketing (SEM) campaigns? Presentations.

Non-disclosure Agreement 93

Non-disclosure Agreement SEM Non-Compete Community 93

The Next Web

NOVEMBER 18, 2013

Anyone can produce Web copy, infographics, videos, slideshows, white papers, blog posts, cartoons and interactive gizmos – but not everyone can do it well. If ‘donuts’ aren’t helping you reach any of the goals you set in Step 1, it’s time to search for your coffee and test your hypotheses.

B2B 137

B2B United States Audience Social Media 137

Duct Tape Marketing

AUGUST 8, 2013

This improves your SEO (“Search Engine Optimization” – more on that here ), and assists customer navigation. It helps categorize posts, and what’s more – if people search under a certain hashtag (#yum for instance), they can see posts of people or firms they aren’t even following. 3 WRITE REGULARLY AND CONSISTENTLY.

Search 69

Search Social Network Social Media SEO 69

Duct Tape Marketing

DECEMBER 18, 2019

In fact, it’s such an important factor that Google is, outwardly calling it a ranking factor for SEO purposes. So hence, more traffic is coming through the Google search on mobile more and more than on desktop, hence the visitor, hence more market. So Lukas, thanks for joining me. Lukas Haensch: Thank you John.

Java 40

Java Metrics Mobile Technical Review 40

Duct Tape Marketing

AUGUST 29, 2017

Types of content: Blog posts answering common client challenges (to help boost SEO). Advertising (consider paid search and paid social) promoting content upgrades to boost lead conversion. White papers. Presentations at speaking engagements. Social media. Blog content around specific topics. Social media.

Developer 58

Developer Customer Social Media Video 58

Duct Tape Marketing

DECEMBER 13, 2011

Other marketplaces such as Amazon, Etsy, Buy.com and eBay are moving toward socializing your product search and becoming decision engines. Blog posts, white papers and in-person and online seminars create awareness, build trust, educate and illustrate core stories. Search moves to apps. Content becomes conversion.

Small Business 66

Small Business Social Bookmarking Social Media Social Network 66

www.chancebarnett.com

MAY 10, 2011

There are LOTS of examples out on the web of each of these you can find if you just do some Google searched and click on the Paid Adwords ads and see the landing pages there. “As This question is exactly what I love the “free report” give away or white paper type free line content. Just what we all want, more email.

SEM 47

SEM Email Los Angeles Conversion 47

www.kalzumeus.com

AUGUST 13, 2012

Also, all this online participation has a variety of helpful side-effects for my business: more consulting leads, link juice to help my SEO out for the product businesses, reputation/credibility enhancement, yadda yadda. Reports are valuable, white papers are less valuable, PDFs are virtually valueless. June 1, 2012. [.]

Email 54

Email Software Review Software Campaign 54

Up and Running

NOVEMBER 5, 2014

Beyond using Twitter’s search feature to find people who may be interested in what you’ve got to offer, Followerwonk takes the guesswork out of things. Once you’ve done that, a keyword search, say on “unicycling,” will return a list of people that have the word in their profile or their bio. Crazy, right?

PR 139

PR Hiring Social Media Media 139

ConversionXL

MAY 27, 2022

Ahrefs, for example, provides a free SEO training course for beginners, educating them on the basics to help them rank higher. A busy parent running a business in their spare time, for example, may not have time to consume a 70-page white paper. Now they’re making a list of the best options before making a purchase decision.

Demand 91

Demand Lead Generation PPC Leadership 91

Software By Rob

AUGUST 5, 2010

Hit Meetup.com for starters, and search Facebook for other tech entrepreneurs in your area. I agree that most books could be condensed into a white paper, but a reader likely won’t spend $24.95 No book can teach you that. My second piece of advice: Find some kind of accountability group or startup community.

Founder 78

Founder Startup Software Review Software 78

Cracking the Code

OCTOBER 10, 2008

If you are interested in learning more about the Bessemer 10 Laws of SaaS, you can listen to the webminar we did earlier this week with Salesforce by clicking on the picture below: You can also download the full white paper on the SaaS section of the Bessemer website or browse quickly through the slides on slidehsare. at 11:09 AM.

Software Review 48

Software Review North America Europe Metrics 48

Duct Tape Marketing

NOVEMBER 27, 2018

Why You Should Focus on Designing an SEO-Friendly Website (And How to Do It) written by John Jantsch read more at Duct Tape Marketing. If you want to build a successful website, you need to start with a solid SEO framework to build a site that is easy to find and works seamlessly with your other online marketing efforts.

SEO 78

SEO Design HTML Caching 78

Duct Tape Marketing

NOVEMBER 13, 2018

And you mustn’t forget about SEO in this discussion. You’ll also want to undertake an SEO audit of your website to make sure that your current content isn’t hurting your search rankings. No one wants to have to go on a search mission across all of your website just to find a way to ask you a simple question.

SEO 71

SEO Lead Generation Design Search 71

Duct Tape Marketing

AUGUST 10, 2017

A white paper, whatever you’ve invested your time into creating. Then it gives you just a whole wealth of information about your campaigns, whether it’s paid search, or remarketing or any type of campaign you’re running. If step one was PPC, you’d want measure Google Search Consoles. Jeff S: Yeah.

Minneapolis 34

Minneapolis Analytics Software Review PPC 34

Duct Tape Marketing

DECEMBER 1, 2022

But the most important thing, and, and really one of the, the driving factors behind the new edition is that, you know, writing content just to play the SEO game is right. (07:47): So what signals are you sending to an audience when they read your white paper or when they read your blog post mm-hmm. ,

Charlotte 88

Charlotte Audience Technical Review Chicago 88

Duct Tape Marketing

JANUARY 3, 2018

I work with clients and consultants all over the world, and a common theme I see is that many local businesses don’t know where to get started when it comes to local search, and with that, comes not understanding the importance of link building and how to get started. Don’t do this and don’t hire anybody who does.

SEO 69

SEO Social Media Audience Search 69

Occam's Razor

NOVEMBER 15, 2010

Go download the white papers. Go use site search. Search, Referring Sites, Direct, Campaigns. Around 40% to 50% Search is normal. If the number is too big (site on the right) it indicates an overexposure to search rankings and algorithm changes (not good at all). Outside of Paid Search.

Web 139

Web Analytics eCommerce Campaign 139

Duct Tape Marketing

FEBRUARY 12, 2019

Google turns out thousands upon thousands of search results in an instant. These pages allow you to centralize information on a given topic, which is helpful for visitors looking for answers, and also boosts your site’s SEO. The most important thing for them to learn when your page loads is, “Can this business solve my problem?”.

Audience 77

Audience Conversion Search Mobile 77

Duct Tape Marketing

APRIL 18, 2013

Search engine optimization (SEO) is the single most effective online marketing tool in the eyes of both the Experts and the High Growth Firms. SEO is closely followed by web analytics and blogging. As we move down the list, we add more analytical tools (usability testing) and more content (white papers, ebooks).

Lead Generation 72

Lead Generation Marketing Analytics SEO 72

Duct Tape Marketing

MAY 30, 2017

Within the inbound marketing world, content marketing has replaced antiquated forms of link building as it relates to SEO. With SEO in mind, a strong strategy, and the ability to frequently and consistently create high-quality content, you can indirectly sell effectively to your targeted audience. White papers.

Marketing 56

Marketing Distribution SEO Channel 56

Duct Tape Marketing

FEBRUARY 14, 2017

increase in organic search traffic. New visits will come out of sharing content within your network, and those new promotions will lead to new inbound links, also boosting SEO. Consider gathering related blog posts and turning them into a comprehensive ebook or white paper. Interested in taking advantage of this?

Audience 53

Audience Video SEO Analytics 53

ConversionXL

OCTOBER 30, 2021

For example, person #1 is searching for “the best social media software for automation.” In digital marketing, this will most likely be through search engines and social media. Generating awareness through SEO. Over 90% of all global traffic comes from Google, and its ownership of search is holding steady. Easy to Use.

Customer 140

Customer Marketing Social Media CPA 140

Duct Tape Marketing

JANUARY 22, 2020

I bet I had you on for your book White Papers, didn’t I? So the benefit of YouTube is it’s a search engine and a lot of people forget about that. So I think of YouTube as almost like the new Google search because a lot of people are watching video. Mike Stelzner: Thanks for having me back, John.

Social Media 39

Social Media Media San Diego Video 39