Startup Professionals Musings
MAY 24, 2020
As a mentor to startups, I see more startups that are really an individual professional, marketing themselves as a consultant or freelancer in this new gig economy. This world changes rapidly, and needs a professional with experience in digital and conventional media to keep up. Here are some examples: Marketing Professional.
Startup Professionals Musings
JANUARY 15, 2022
If you are a business owner today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time.
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Startup Professionals Musings
FEBRUARY 20, 2023
As a mentor to startups, I see more startups that are really an individual professional, marketing themselves as a consultant or freelancer in this new gig economy. This world changes rapidly, and needs a professional with experience in digital and conventional media to keep up. Here are some examples: Marketing Professional.
The Next Web
DECEMBER 4, 2013
If you’re running a startup, working for one, or just considering turning an idea into a company, calling your work life “busy” is a severe understatement. Along with building a product and a company, you need to build social momentum and buzz. Startup Example: Zappos. Strategy Adopted: Leveraging Social Media Analytics.
Startup Professionals Musings
SEPTEMBER 28, 2012
When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” I suspect that a good part of the problem is that startup and small business owners still don’t know where or how to start. Start social networking with peers.
The Startup Magazine
MARCH 8, 2020
Most companies have woken up to the fact that a strong presence on modern social media platforms is a necessary part of attaining commercial success these days. Despite the fact that more companies are tapping into the power of social media than ever before, however, countless brands keep making the same silly mistakes over and over.
Startup Professionals Musings
DECEMBER 8, 2021
An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the almost 30 percent of all small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.” You need to be there.
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