A Smart Bear: Startups and Marketing for Geeks
AUGUST 23, 2010
There's no competition because this is an industry that has never used software to solve this problem.". I know that sounds like a good thing, but what this also implies is that you'll have to convince computer-phobic people to trust software, and that's a disadvantage. But uniqueness doesn't imply lack of competition!
A Smart Bear: Startups and Marketing for Geeks
AUGUST 29, 2011
Shoot, I used this excuse myself recently: “I built a company and forged dozens of customer relationships in the software development tools sector; I know exactly how to sell into that market.&#. Non-technical people now employ technology (iPhones, Facebook). This is wrong for a number of reasons. First, markets change rapidly.
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A Smart Bear: Startups and Marketing for Geeks
AUGUST 9, 2010
Even if I concede that some folks can't grok mock-ups, remember that your first customers will by definition be early-adopters who are OK with alpha software. Now: How many do you suppose are decent pieces of software that basically work? (My You and I know you have the ability to build cool new software. You know this!
A Smart Bear: Startups and Marketing for Geeks
JULY 12, 2010
That's what you sound like when you claim that getting a software patent will protect you from competition. Software patents are especially useless for small, bootstrapped startups. If you've lived in the software world for a few years you know the stuff they teach you in school is irrelevant, so who cares what degree you have?
A Smart Bear: Startups and Marketing for Geeks
NOVEMBER 4, 2019
The Important Thing isn’t always a feature or technology. 37signals), maybe due to an informal voice in an otherwise formal market, or because you have a cause — a higher purpose — so that people aren’t just buying a shirt or some software but rather they are supporting a movement (e.g.
A Smart Bear: Startups and Marketing for Geeks
APRIL 12, 2010
It's hard to think of disruptive technologies or products that didn't take many millions of dollars to implement. Identifying specific pain points and explaining how your software addresses those is easier than trying to tap into a general malaise and promising a better world. But disruptive is rare and usually expensive.
A Smart Bear: Startups and Marketing for Geeks
SEPTEMBER 4, 2012
Welcome back to Smart Bear Live, the call-in show with Jason Cohen, sponsored by Software Promotions. And please tweet your thanks to Software Promotions for sponsoring Smart Bear Live! Dan: Member Desk is a hosted membership site software. In this episode, we share three more interviews from our AZ Disruptors meeting last fall.
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