ConversionXL

AUGUST 31, 2017

Many integrations are available and useful for validating test results – such as Google analytics, Clicktale or Kissmetrics. Here’s a review from Sean Patterson , a Digital Analytics and Optimization Consultant at Conversion.com: Sean Patterson: “An enterprise testing tool with a wide range of capability and customisation.

Software Review 129

Software Review Technical Review Analytics Algorithm 129

Occam's Razor

OCTOBER 21, 2013

Following revelations of NSA activities via Mr. Snowden, Google has now switched almost all users to secure search, resulting in even more user search queries showing up as not provided in all web analytics tools. No keyword data in analytics tools. No keyword data in competitive intelligence/SEO tools.

Search 154

Search SEO Analytics Engineer 154

bijoor.me

MARCH 26, 2014

Business Analytics & Intelligence. 4: Model-Driven PaaS Users : Business Engineers. Business Process Management PaaS (bpmPaaS), Model-Driven aPaaS : higher level domain-specific languages (DSLs) runtimes as a service enabling Model-Driven Development (MDD) Examples : Effekit , Mendix App Platform. Bike Tours.

Framework 42

Framework Cloud Software Review Azure 42

Occam's Razor

JANUARY 2, 2013

In the coming year, based on current announcements , Google Analytics is set to go through an almost unprecedented amount of evolution. My favorite is Visitor Analytics, and visitor level segmentation that will be pervasive throughout the product. My postulation is that by this time next year the tool will be almost unrecognizable. [My

Analytics 159

Analytics Search Campaign eCommerce 159

Occam's Razor

DECEMBER 3, 2008

Michael, politely, says in an email: "I have done web analytics for five years, I have mastered Omniture, WebTrends and Google Analytics, I provide analysis and not just reporting. I feel like am an Analytics God. 3) I am simply assuming you are good at tools and some technical stuff and some business stuff.

Technical Review 115

Technical Review Analytics Salary Fractional CTO 115

Occam's Razor

JANUARY 7, 2007

For some reason there is so much on this blog about the “business side” of things but not much technical stuff. So to make up for that this post covers some of the “technical” best practices around tracking with your web analytics tools, especially if you are using JavaScript tags.

Technical Review 93

Technical Review Analytics Web Software Review 93

The Startup Magazine

NOVEMBER 2, 2017

In today’s world, managing a business has become an arduous task. With the advent of the internet and cloud technology, many businesses have opted to keep their business online. In order to organize their things online, there is a growing requirement for apps as well as software among the businesses.

Software Review 60

Software Review Technical Review Software Management 60

Occam's Razor

JULY 12, 2010

In this blog post I want to share four analytics tools that I have been playing with for a while… tools that solve an interesting problem… tools that point to what might be in terms of our near term analytical future… and in almost all cases they don't even know! First Some Context. " Love it!

Analytics 96

Analytics Viral Web Mobile 96

www.readwriteweb.com

MARCH 7, 2011

In the report, he proposes four new types of CIO: Chief "Infrastructure" Officers, Chief "Integration" Officers, Chief "Intelligence" Officers, and Chief "Innovation" Officers. Chief Intelligence Officers We dont need to tell you that data is the future. A few months ago, Business Week did a piece on this role.

Technical Review 48

Technical Review Balance Sheet Cloud Software Review 48

Occam's Razor

JANUARY 24, 2011

The way OOD manifests itself is that in every website and web business I work with I am obnoxiously persistent in helping identify the desired outcomes of the site / business before I ever log into their web analytics data. I use that as the Goal Value in this blog's Google Analytics settings. Sorry, OOD.

Analytics 122

Analytics Conversion Affiliate Web 122

ConversionXL

JANUARY 10, 2017

But when I looked at the analytics, I witnessed a different story: they only used the feature maybe every 3–4 months. Great insights, but in addition to analytics data and other forms of customer insight, how do you incorporate this into a prioritization model? The participants told us that they used a feature on a “regular” basis.

Video 48

Video Technical Review Conversion Analytics 48

Both Sides of the Table

FEBRUARY 27, 2010

You may be a better communicator, have a higher IQ, be more of a natural leader, be more persuasive, be more analytical, etc. We found that 52% of the successful entrepreneurs were the first in their immediate families to start a business&# What is implied is that if it were nurture then your parents would be great entrepreneurs.

Silicon Valley 289

Silicon Valley Entrepreneur United States Leadership 289

This is going to be BIG.

FEBRUARY 22, 2010

If you know of senior level business and technical professionals looking for exciting startup opportunities, they can sign up here. Let’s face it, most successful businesses are—at their core—sales organizations. Tags: First Round Capital Venture Capital & Technology nextNY. You believe it. You make it happen.

Part-Time VPE 92

Part-Time VPE CTO Hire Engineer Sales 92

ConversionXL

NOVEMBER 6, 2017

This is especially true of big businesses: Chad Sanderson, Subway. For larger businesses, segmentation is absolutely vital. Start by asking questions like: ‘What segments have true value to our business?’. Long enough test duration (minimum 2 business cycles, so 2-4 weeks). What segments are actionable?’.

Chad 112

Chad Mobile Technical Review Aggregator 112

Occam's Razor

AUGUST 22, 2011

Here you'll find all my blog posts categorized into a structure that will hopefully make it easy for you to discover new content, find answers to your questions, or simply wallow in some excellent analytics narratives. " ~ Digital Analytics: "Am I thinking right? How To Excite People About Web Analytics: Five Tips.

Analytics 124

Analytics Metrics SEM Web 124

ConversionXL

MAY 13, 2020

For a long time, I considered standard Google Analytics reports to be the best way to get useful insights. From time to time, I struggled with sampling, limitations, and weird results, but I didn’t see a way around it—until I discovered Google Analytics 360 and raw data exports into Google BigQuery. Where do my users come from?

Analytics 85

Analytics Aggregator SQL Cloud 85

Startup Professionals Musings

NOVEMBER 19, 2010

According to an academic article on this subject by Jeffrey Gandz , these go-to people are different from other people, not necessarily because they have unique skills, but because of the ways these skills are configured and integrated with other leadership characteristics: Know how business works and how to work your business.

Analytics 232

Analytics Reputation Channel Leadership 232

Occam's Razor

OCTOBER 14, 2014

If you've read my first book Web Analytics: An Hour A Day, you know that I've advocated this strategy since 2008! This recommendation also valuable for companies that have very unique business models, or face other unusual circumstances (geographic, size, amount of innovation, and many others). See Page 269. :).

Analytics 133

Analytics Vertical Metrics Web 133

Occam's Razor

MAY 5, 2016

I am insanely excited that we can track ad blocking behavior in Google Analytics, so easily. Technical how-to implement enhanced code guidance (Google Tag Manager or direct). Setting Google Analytics front end elements (custom dimensions, advanced segments). Both the non-intelligent advertiser and the non-intelligent publisher.

Analytics 60

Analytics Metrics Advertising Europe 60

Both Sides of the Table

JUNE 18, 2010

TRUSTe serves consumer end-users, small-to-medium sized businesses and large enterprises. Software provides intelligent, real-time data analytics across a wide variety of disparate, unstructured enterprise content types. Offers cloud-based web analytics software provider. Tags: This Week in Venture Capital.

Venture Capital 225

Venture Capital Non-Compete Vertical Europe 225

Occam's Razor

MAY 4, 2010

Recently on behalf of Market Motive, my start up that focuses on online marketing education , I had the opportunity to offer one scholarship for the latest round of Master Certification in Web Analytics. Spend time understanding the keyword market and consumer interest for the business you are analyzing. Find strengths and weaknesses.

Web 112

Web Non-Compete Analytics SEO 112

Both Sides of the Table

JULY 1, 2010

In fact, he’s personally started 34 businesses and run 17 of them. But he did tell the story in our interview of the first business he ever founded – at 14. He started a car washing business as a way to be able to drive other people’s fancy cars. He’s personally led more than 50 financing rounds.

San Francisco 248

San Francisco Venture Capital Analytics Government 248

Steve Blank

MAY 6, 2009

It’s a useful read to explore and challenge analytical arguments and mind-sets. BTW, I don’t know to be hopeful or concerned that that this is the state of the art of analytical thinking at this agency. Customer Analytics – From Those Who Should Know « Steve Blank (tags: reasoning philosophy Thinking) [.]

Analytics 121

Analytics Silicon Valley Customer RSS 121

Occam's Razor

DECEMBER 21, 2009

Web analytics gems lie deep in the data and we spend our lives looking at the top ten rows of data. Too much data from our web analytics tools. Lack of clarity from our business leaders about what the site is solving for. Magic related to finding challenges in your business. It does not matter which report you look at.

Analytics 94

Analytics Metrics Cloud Web 94

ConversionXL

OCTOBER 21, 2014

Watching the growth of digital analytics over the last several years has been both exciting and disturbing. It’s been exciting because what was a once niche-activity has evolved into a serious, business-focused enterprise activity. 15% Of CMO’s Don’t Measure Marketing ROI, 27% Rely On Manager Judgements.

Analytics 113

Analytics Software Review Metadata Campaign 113

VC Adventure

FEBRUARY 1, 2010

It is bad legislation and it will add significantly to non-productive administrative and legal overhead and kill productivity within the technology sector in Colorado (including not only technology-related businesses, but virtually every business – and every consumer – who uses technology).

Software 48

Software SQL Colorado Fractional CTO 48

YoungUpstarts

APRIL 14, 2020

In fact, CX is the fastest-growing segment of CRM – highlighting just how important it is to both customers and businesses alike. Online, always reply to comments, tags, and notifications either thanking customers or providing them with a channel to discuss things further. So, why is CX seeing such growth?

Customer 162

Customer Technical Review Artificial Inteligence Retention 162

Entrepreneurs-Journey.com by Yaro Starak

AUGUST 26, 2011

Lucky for us (but unlucky for commercial heat-tracking services) Google offers basic user tracking via Google Analytics. True, Google Webmaster Central will give you deep information about your website, but what about competitive intelligence? Google Analytics Google Analytics lets you track all sorts of website metrics.

Conversion 108

Conversion Analytics Search Metrics 108

Austin Startup

JUNE 15, 2010

Founded in Austin in 1999, Coremetrics is known as one of the high-end providers of web analytics, competing with Omniture and Webtrends. Coremetrics’ offerings are a new addition to IBM’s business analytics portfolio. Tags: Digital Coremetrics ibm Press Release. CrunchBase Information. Coremetrics.

Analytics 69

Analytics Portfolio Agile eCommerce 69

Both Sides of the Table

MARCH 8, 2010

If you try to sound too intelligent you’ll likely be boring as shite. I started with the hosted version and then migrated to an installed version so I could use Google Analytics and some other products. This is directed at part time people who are building a blog to support their real business. Sometimes I get busy.

Analytics 286

Analytics Audience Hosting Email 286

Occam's Razor

FEBRUARY 10, 2016

If you don't have goals, you are not doing digital analytics. We were brain storming about the next cluster of coolness for Analytics, the conversation quickly went to what Analysts need to look at on a daily, weekly and monthly basis. The number and type of goals we can set up for a business tend to be quite unique.

Analytics 60

Analytics eCommerce Metrics Acquisition 60

Occam's Razor

APRIL 21, 2014

about digital marketing and analytics. We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. Business/Strategy Challenges. Nothing changes for the business. Add value to the business. Let's do this!

Analytics 131

Analytics Marketing Campaign Metrics 131

Duct Tape Marketing

DECEMBER 18, 2019

And if you’re looking at your mobile page and you’re already spending quite a budget on your six images plus your Java script, you’re already taking quite some seconds that it will take to load while then you would have to even look at your metrics and analytics to people even interact, with the fifth or sixth image.

Java 40

Java Metrics Mobile Technical Review 40

Occam's Razor

JANUARY 20, 2010

End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. Log into the Advanced Segmentation tool in your web analytics tool. If your web analytics tool requires you to call the vendor to set up advanced segments, or re-tag your site to get segments, then switch.

Analytics 90

Analytics Search SEO Metrics 90

Occam's Razor

APRIL 13, 2015

The 80/20 rule applies to our use of web analytics tools as well. I recommend that periodically you gather folks around you for lunch, pull up Adobe Analytics on the big screen in the conference room, let each person expose one hidden report or feature. Google Analytics Shortcuts: Save Your Complex Views. This hurts my feelings!

Analytics 60

Analytics Web eCommerce Metrics 60

Software By Rob

OCTOBER 16, 2012

My web app, Web Control Room is a simple live dashboard that reports on your business performance showing charts from a number of services (MailChimp, Analytics etc). Start with Google Analytics Custom Segments. If you aren’t familiar with custom Segments in Google check out my post Google Analytics Advanced Segments.

SEO 78

SEO Analytics Social Media Audio 78

ConversionXL

DECEMBER 13, 2017

Google Analytics and Google Tag Manager are tools that most marketers use on a daily basis. Scroll depth tracking has always been somewhat of a pain to setup in Google Analytics. The Analytics intelligence (AI) can also suggest questions to ask through its Auto-suggestions feature. In no particular order. #1:

Analytics 133

Analytics AJAX Artificial Inteligence Conversion 133