ConversionXL

JUNE 16, 2022

A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. FedEx’s “E-commerce Playbook,” for example, is a useful resource for building a successful ecommerce brand aimed at ecommerce business owners. It’s also subject to change. Content channels.

Campaign 149

Campaign CTO Marketing Social Media 149

ConversionXL

MAY 19, 2020

Maybe you’ve been producing content on the same subject for so long that your idea well has run dry. It will also ensure you align your content creation efforts with your marketing and business goals. I’m sick of writing about it, and I think we all know by now that users rarely follow a linear path through a funnel in the first place.

Differentiation 129

Differentiation Sales Email Metrics 129

The Next Web

FEBRUARY 1, 2014

Innovations in social media and mobile have cultivated an ongoing dialogue and education between consumers and businesses. It’s a term first coined 21 years ago in the pages of Strategy+Business , the publication from consulting firm Booz & Company. Write consistently.

Leadership 146

Leadership Marketing Social Media Audience 146

Hunter Walker

MARCH 1, 2023

Things I Learned From a New Yorker Article and How I Got Over My Own Insecurity Good writers aren’t just skilled in their prose, they have a nose for interesting topics. “ Why Everyone Feels Like They’re Faking It ,” an article about imposter syndrome in a recent issue of the New Yorker, is an example of a GREAT subject.

Technical Review 55

Technical Review Viral Internet Community 55

The Startup Magazine

FEBRUARY 9, 2021

Although Alex wrote the book to help kids like himself who are interested in the basics of business, marketing, and leadership , his messages have the wisdom of an experienced entrepreneur. This book applies to anyone who wants to know the basics of business and thinks of becoming and entrepreneur.

Social Media 116

Social Media Chicago Leadership Technical Review 116

Both Sides of the Table

JUNE 5, 2011

2: As expected at least one person accused me of writing this post because I want to see lower valuations. I’ve stopped talking about this as much publicly because it’s such a heated, emotional topic where the points-of-view are strictly subjective and for which the answers will only be revealed in the future.

Pre-Money Valuation 336

Pre-Money Valuation Valuation Silicon Valley Stock 336

Both Sides of the Table

FEBRUARY 27, 2010

There have been many studies done on the topic including looking at twins raised in separate families. As a father, I have strong beliefs on this topic. I think it is an unknowable topic for which we each have our own observations and points-of-view. So why am I covering the topic now? So it is with entrepreneurship.

Silicon Valley 289

Silicon Valley Entrepreneur United States Leadership 289

Up and Running

SEPTEMBER 19, 2018

One of our Bplans writers described going into business in cannabis as a “ once-in-a-generation opportunity ,” with the product rapidly becoming legal for recreational as well as medical use in many states. Write your business plan and develop your business model with this in mind so you can avoid these issues. .

Business Plan 154

Business Plan Technical Review Forecast Exit Strategy 154

Both Sides of the Table

MARCH 15, 2014

” I have been weighing in slowly on the topic over the past few weeks on Twitter but have avoided writing a blog post about it until now. That’s why Facebook has been a great place for me to connect with friends, family and people I know well through business. Intolerance. It’s like racism or prejudice.

Technical Review 329

Technical Review Reputation Naming Internet 329

Hunter Walker

MARCH 6, 2020

Kia Kokalitcheva is a San Francisco-based technology and business reporter at Axios. For me, that means either a story with original reporting (a scoop, an interview, an original dive into a subject) that readers can’t get anywhere else. She covers tech, Silicon Valley, and venture capital.

Technical Review 76

Technical Review San Francisco Silicon Valley Venture Capital 76

Mike Michalowicz

JANUARY 16, 2023

Over the last decade, thought leaders and small business coaches have been on the rise. If you’re like me, you may be inundated with emails and ads for TED talks, keynote speeches and small business books from thought leaders offering to help your small business increase revenue. The answer is a resounding yes. .

Small Business 60

Small Business Audience Revenue Dilution 60

ConversionXL

APRIL 1, 2019

But if you’re trying to serve a broader market—including small and medium businesses—your content and copy may not resonate. Are 90% of your first-time visitors reading basic content, or are the majority consuming deep dives on niche topics? Write in jargon-less layman’s terms. A lot of business owners [.] Do they bounce?

Technical Review 133

Technical Review Marketing Software Review Audience 133

Up and Running

DECEMBER 17, 2018

This article is part of our Business Startup Guide —a curated list of our articles that will get you up and running in no time! The fact that research on the subjects of creativity and innovation has become so popular certainly helps too. With this in mind, let’s move on to how you can actually go about coming up with business ideas.

San Francisco 134

San Francisco Software Review Indonesia Product 134

Duct Tape Marketing

AUGUST 17, 2023

The concept of mattering holds the potential to humanize organizational cultures, enhance employee satisfaction, and contribute to overall well-being, Questions I ask Jennifer Wallace: [01:31] Why did you want to tackle this topic? [02:44] 02:44] So as a trained journalist, you actually did a whole range of research subjects for this book.

Washington 60

Washington Technical Review Social Media Community 60

Both Sides of the Table

JUNE 20, 2013

The first post covered the topic of “P” or pain. The other worthwhile exercise is to write down what your competitors uses as its USPs – even ones that you don’t think are really valuable to customers. So you need a business case to persuade customers that they should buy now. But that instant product / market fit is rare.

Campaign 336

Campaign Sales Software Customer 336

The Startup Magazine

OCTOBER 12, 2023

Sentiment Analysis Defined Sentiment analysis is the process of systemically identifying, quantifying, studying, and extracting subjective information from various forms of data. Since there’s so much information on these sources about so many different topics, it does take some finesse to glean usable information.

Algorithm 88

Algorithm Artificial Inteligence Marketing Technical Review 88

The Startup Magazine

AUGUST 27, 2020

Search engine optimization is the beating heart of any online business , without it, your services are extremely hard to find, sometimes nigh on impossible. Neglect this area of your business, and watch how potential customers slip away, turning instead to far more digitally visible rivals. So what exactly can be done about this?

SEO 122

SEO Technical Review Product Marketing 122

YoungUpstarts

FEBRUARY 15, 2012

If you’re a start-up, one of the first things you may be thinking about is getting a website – it can be one of the most confusing and time consuming parts of starting a business. However, these website are usually nothing more than an ‘online business card’, and as such, a temporary solution. by Jessica Shailes. Where do you start?

Small Business 154

Small Business Social Media Engineer Search 154

View from Seed

FEBRUARY 12, 2020

These are questions that usually don’t have anything to do with the business itself, but center around the dynamics of the round or maybe the motivations of the founders. My recommendation is to just figure out ahead of time whether your existing investors will be writing a check assuming a new outside lead.

Term Sheet 364

Term Sheet Burn Rate Founder Partner 364

YoungUpstarts

MAY 15, 2020

Business is inherently risky. Big businesses have the means to bully fresh-faced startups into the red—permanently. Intellectual property (IP), which is often the heart of a startup’s business strategy, constitutes a small subset of those legal rights. by Christopher Rosario, associate attorney with McManis Faulkner.

Intellectual Property 290

Intellectual Property IP San Jose Bankruptcy 290

Up and Running

DECEMBER 19, 2013

Here at Palo Alto Software, we spend all day every day building software and writing advice for small businesses and entrepreneurs. And that means we have a lot of favorite small business tools and resources to share. All of them are great ways to improve your business. Some of us on staff are entrepreneurs ourselves.

Small Business 109

Small Business Development Team Review RSS Software Review 109

crowdSPRING Blog

JUNE 4, 2013

In a recent post , Ev Williams (co-founder of Twitter, Blogger and Medium), suggested that all startup advice is wrong (presumably, including his own post on this subject). A quick search on Quora , for example, reveals lots of good questions and answers on the topic. We are unable to run Monte Carlo simulations.

Small Business 125

Small Business CTO Hire Startup Cofounder 125

Haystack

FEBRUARY 1, 2019

As I was scrolling through Twitter today and saw the rumors around Gimlet, the podcast media company, being acquired by Spotify for $200M in cash, I knew I had to stop, write this post, and share some thoughts on what’s going on. Spotify will also get into commerce like its social network peers, but that’s a subject for another post.]

Acquisition 134

Acquisition Media Audio Technical Review 134

YoungUpstarts

MAY 5, 2017

If you want to make it in this overly competitive blogging niche without hiring an article writer , you need to treat your travel blog as a business. In reality, the broader the subject, the tougher the competition. Focus on Improving Your Writing Skills. is one of the questions you should ask yourself before writing.

Affiliate 187

Affiliate Audience Differentiation Revenue 187

Duct Tape Marketing

APRIL 28, 2022

In this episode of the Duct Tape Marketing Podcast , I’m doing a solo show where I’m covering a topic that is very high on a lot of business owners’ minds and that’s the idea of recruitment and retention of your internal customers — your employees. 1:29] Why I think it can be solved with a marketing solution. [2:01]

Retention 71

Retention Employee Software Review Networking 71

Life Beyond Code

JANUARY 6, 2013

I’d become extremely interested in thought leadership, as it was a focus for most of my clients who wanted to write high-impact books that differentiated them from their competition. I’d already proven that I could write and market high selling books internationally. Talk about two minds being better than one!

Leadership 104

Leadership Australia Texas Campaign 104

Both Sides of the Table

FEBRUARY 19, 2019

What most founders think about is the daily management of their businesses and they realize that they periodically need to check in with their board of directors to get buy in for key decisions. I plan to write a series of posts on the topic. Some topics I will cover in subsequent posts: I plan to cover the following topics.

Startup 204

Startup Dilution Government Stock Options 204

Up and Running

OCTOBER 8, 2014

That research on the subjects of creativity, innovation has become so popular, certainly helps. Steve Johnson, author of ‘Where Good Ideas Come From’, has spent years researching and writing about this subject. The easiest way to come up with business ideas is to solve problems you have. Solve problems. My problem?

Hockey Stick 144

Hockey Stick South Africa Africa Cambodia 144

Startup Professionals Musings

AUGUST 30, 2019

What every entrepreneur needs more than anything else, after they have built an innovative new product or service, is visibility, credibility, and trust by customers, potential employees, and future business partners. Yet, most good business people I know agree, but don’t know where to start.

Technical Review 49

Technical Review Lead Generation Advertising Partner 49

Steve Blank

JULY 13, 2021

By the end of the 20th century, case studies and business plans had reached an evolutionary dead-end for entrepreneurs. The Rise of Business Schools – Management as an Occupation. The business school was invented in the first decade of the 20th century in response to a massive economic transformation in the U.S.

Lean 435

Lean Agile Business Model Business Plan 435

Gust

NOVEMBER 8, 2012

As I write this, days after the 2012 presidential election, I’m probably not alone in feeling relieved that the political jeering and soapboxing that reached a feverish pitch during the seemingly endless campaign season has finally subsided. Most of the technology industry is notoriously apolitical. Intellectual Property. Free Speech.

Silicon Valley 187

Silicon Valley San Francisco Intellectual Property Accredited Investor 187

Duct Tape Marketing

MARCH 19, 2019

The idea behind the marketing maturity model is that every business needs to begin by building the foundation for their marketing. Now is the time for you to add your business’s story. Once you’ve proven your thought leadership and expertise on the hub topic page, you can marry these hub pages with content upgrades.

Marketing 71

Marketing Technical Review Lead Generation Social Media 71

Board Effect

APRIL 8, 2019

Not wanting to let anyone down, the General did his due diligence in looking for resources on the proper way to run a business meeting. Unfortunately, after an exhaustive search for a manual on the subject of meetings, he came up dry. In 1876, he published his writings under the name Robert’s Rules of Order.

Technical Review 85

Technical Review Due Diligence Global Audience 85

The Startup Magazine

FEBRUARY 9, 2022

Digital marketing publications are considered online mediums that provide unbiased information aimed at educating them on the said subject matter by exhibiting certain thought leadership behaviors when it comes to digital marketing trends. 3: Writing Wildly. And no one does written content better than the team over at Writing Wildly.

Marketing 182

Marketing Social Media Campaign Advertising 182

Up and Running

SEPTEMBER 9, 2015

You’re running a small business. What most small businesses do with SEO is exactly what they shouldn’t do. The other way they go wrong is putting all their SEO eggs in one basket, such as writing off-site content. The other way they go wrong is putting all their SEO eggs in one basket, such as writing off-site content.

SEO 60

SEO Small Business Arlington Engineer 60

YoungUpstarts

OCTOBER 8, 2017

But 67% of these meetings are woefully unproductive, costing businesses more than $37 billion a year. The one legitimate reason for a meeting is so people can interact on a particular subject. At the meeting you should have a visual device, like a whiteboard with a topic and process box to keep people focused.

Distribution 165

Distribution Cost Leadership Management 165

Duct Tape Marketing

MARCH 21, 2016

This is especially true in competitive niches like small business marketing, where having a blog is now practically considered a minimum expectation. In fact, it’s taken me about four times as long to write the first three paragraphs of this blog post as it does to record one episode of my podcast. Step one: pick a topic.

Technical Review 28

Technical Review Software Review Audio Jordan 28