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25 Entrepreneurs Explain Why They Started Their Business

Hearpreneur

Each business has a story. No matter if the business is a Goliath like Wal-Mart, or a local business owned by a couple or family, the business has roots in an idea. For each business owner, the story of their journey can range from monetary needs or the passion for a unique project. Image Credit: Serena Pau.

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29 Entrepreneurs Explain Why They Started Their Businesses

Hearpreneur

Each business has a story. No matter if the business is a Goliath like Wal-Mart, or a local business owned by a couple or family, the business has roots in an idea. For each business owner, the story of their journey can range from monetary needs or the passion for a unique project. 1- Implement ideas.

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Marketing to Women: From “Shrink It and Pink It” to Female Empowerment

Up and Running

If your marketing plan for women is still focused on the Barbie-days-of-old, you might want to consider taking a page from the sports industry playbook. Though Super Bowl and NFL sponsors have recently upped the ante to advertise to female fans, three other major sports leagues are also investing in women: the NBA, MLB, and NHL.

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How to Create a Compelling Unique Selling Proposition

ConversionXL

In this guide, you’ll learn how to differentiate your business and attract your ideal customers by creating a unique selling proposition. This message appeals to customers who value a comfortable shave without leaning solely on the subscription business model. Step into their customer’s shoes. The two aren’t mutually exclusive.

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37 Entrepreneurs Explain Why They Started Their Businesses

Hearpreneur

Each business has a story. No matter if the business is a Goliath like Wal-Mart, or a local business owned by a couple or family, the business has roots in an idea. For each business owner, the story of their journey can range from monetary needs or the passion for a unique project. Tell Your Business Story!

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How to Pitch, Plan, and Track Your Business with LivePlan [VIDEO]

Up and Running

Recently, Palo Alto Software CEO Sabrina Parsons hosted a webinar for our Bcast members on how to use LivePlan to create a better business plan, pitch your idea to investors, and track your business. As a successful small business owner, Sabrina wanted to show off how LivePlan’s many features can help boost your business.

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9 Skills Marketers Need in the Age of AI

ConversionXL

AI has the ability to recognize sounds, faces, emotions, and objects , solve problems, understand languages, and plan. Stella & Dot empowers women to start businesses. They target three types of women: those who want to sell jewelry, those who want to buy online, and those who host sales events.