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Groupon's S-1: From Zero to Like? Billions in 30 Months ? AGILEVC

Agile VC

Groupon’s become a juggernaut in the immense local marketing space. They face lots of competition and few barriers to entry so the future growth and profitability can legitimately be questioned, but still… what Andrew Mason and the rest of the team have built in such a short time is truly remarkable. to the merchant.

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How to Segment A/B Test Results to Find Gold

ConversionXL

The more well-known your company becomes, the harder it gets to directly impact primary KPI’s at the aggregate level because the majority of customers who buy are going to do so irrespective of if your button color is red or blue. You can’t compare against the rest of the race and other corners without a great deal more context.”.

Chad 112
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Case Study: Continuous deployment makes releases non-events

Startup Lessons Learned

With staged releases, time provides a (somewhat illusory) safety net. Build in response to a signal from the "customer", and otherwise rest or improve. The user activation flow is the most critical path towards achieving initial user gratification or product/market fit. On the other hand, it is scary as hell.

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Has the tide turned for YouTube/Google? (ComScore says so but doesn’t scream it) The next phase of online video

Genuine VC

Over the past year, I’ve kept my eye on ComScore’s monthly press releases of the Video Metrix service which outlines the market share of online videos. According to ComScore, YouTube’s market share of total videos viewed has decreased notably. I am surprised that yesterday’s ComScore press release didn’t make mention of it.

Video 100
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Has the tide turned for YouTube/Google? (ComScore says so but doesn’t scream it) The next phase of online video

Genuine VC

Over the past year, I’ve kept my eye on ComScore’s monthly press releases of the Video Metrix service which outlines the market share of online videos. According to ComScore, YouTube’s market share of total videos viewed has decreased notably. I am surprised that yesterday’s ComScore press release didn’t make mention of it.

Video 100
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How to Run Marketing Experiments The Right Way

ConversionXL

BUT – most marketing experiments are done wrong. Would you rather move forward with your multi-million-dollar campaign strategy with the foundation for success resting on nothing but a hope and a prayer? A/B Testing is the most well-known type of hypothesis testing in the mainstream marketing world. A/B Testing.

Marketing 133
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How to Write a Business Plan

Up and Running

The rest of this article will provide the specifics of what you should include in your business plan, what you should skip, the critical components of the all-important financial projections, and links to additional resources that can help jump-start your plan. Target Market. Marketing and Sales Plan. Target market.