Remove .Net Remove B2C Remove Campaign Remove Community
article thumbnail

Shattering The Mold: Unleashing the Creator Economy in B2B Marketing

Duct Tape Marketing

Shattering The Mold: Unleashing the Creator Economy in B2B Marketing written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Christie Horsman In this episode of the Duct Tape Marketing Podcast , I interviewed Christie Horsman, who brings a decade of expertise in both B2B and B2C marketing within the SaaS arena.

B2B 79
article thumbnail

Developing a Social Media Marketing Strategy that Builds Loyalty and Awareness

ConversionXL

In this article, we’ll look at how the social media landscape has evolved, and what you can do to grow your presence and create a community of loyal fans. On Twitter , it’s laid back to suit the B2C, creative audience segment. Brands have to work harder and smarter to earn it. What does a good social media strategy look like?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Use Social Media for Market Research

ConversionXL

It’s also a rare source of candid consumer opinion: 80% of social media posts are about ourselves, and those opinions and beliefs—expressed individually and within a community—are not interrupted or biased by participation in a formal study or company-run focus group. Because it includes your most passionate fans.

article thumbnail

25 Entrepreneurs Explain How They Came Up With Their Business Names

Hearpreneur

At Kindred Bravely, we have two goals: creating maternity and nursing clothes that are beautiful, useful, and comfortable, and building a community of moms who support and encourage each other on the motherhood journey. Financial cushion” is a common expression used to describe a safety net of cash, there to help you out if you need it.

Naming 151
article thumbnail

13 Essential Digital Marketing Metrics & KPIs to Measure Performance

ConversionXL

They allow you to create and optimize campaigns based on actionable evidence rather than intuition. Digital marketing metrics are values that are used to track and measure campaign performance. With this in mind, let’s look at 13 digital marketing metrics to track for campaign effectiveness. What are digital marketing metrics?

Metrics 105
article thumbnail

Web Analytics 2.0 Book: In Stores Now!!

Occam's Razor

It deals with two of the hardest practical challenges we face in the field of measurement: multi-touch campaign attribution analysis and multi channel analytics. Please send them to blog at kaushik dot net. If I have one jihad it is to massively convert every person who touches the web to focus on measuring Outcomes! Non-Ecommerce.

article thumbnail

VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

To learn more about this space, I suggest join an online community I co-founded, PEVCTech. . We use Google Analytics, HubSpot, and LinkedIn Campaign Manager for the majority of our analytics. The majority of funds are using the popular B2C websites and services for basic due diligence, e.g., Linkedin, Twitter, HackerNews.