A Smart Bear: Startups and Marketing for Geeks

AUGUST 6, 2013

This is the second article in a series on novel ideas for SaaS metrics, which started with The unprofitable SaaS business model trap. The cost to earn a dollar of MRR What does it cost a SaaS company to add $1 of new monthly recurring revenue? Thus, MRR = R / N, where R is your total revenue, and N is your total number of customers.

Metrics 270

Metrics Business Model .Net Revenue 270

David Teten

NOVEMBER 26, 2019

Instead of budget approvals, monitor key metrics and give managers more flexibility. The next most important set of metrics are sales by category; working capital (cash and other current assets, less current liabilities); EBITA; and gross margin. Traditional budgets can be destructive and a huge waste of time.

Agile 60

Agile Management Forecast Silicon Valley 60

Steve Blank

MARCH 17, 2020

And how much are variable expenses (salaries, consultants, commission, travel, AWS/Azure charges, supplies, etc.?). Next, take a look at your actual revenue each month – not forecast, but real revenue coming in each month. Subtract your monthly gross burn rate from your monthly revenue to get your net burn rate.

Burn Rate 436

Burn Rate Startup Valuation Sales Cycle 436

ConversionXL

AUGUST 12, 2016

A flowing sales funnel is crucial in any business, but even more so with SaaS businesses… Unlike other business models, revenue is generated over an extended period of time. It’s a common acronym that gets thrown around in the SaaS world that’s basically a “businessy” way of saying “important metrics for tracking your business.”

Software Review 48

Software Review Metrics Revenue Acquisition 48

Duct Tape Marketing

JUNE 7, 2023

Over the past two decades, she has led large revenue-producing divisions at businesses ranging from start-ups to the Fortune 500. After their salary is having the necessary tools to do their job, right? [15:11] Over the past two decades, she has led large revenue producing divisions at businesses ranging from startups to Fortune 500.

Employee 76

Employee Technical Review Advisory Board Sales 76

A Smart Bear: Startups and Marketing for Geeks

JULY 23, 2013

Marketo filed for IPO with impressive 80% year-over-year growth in 2012, with almost $60m in revenue. of revenue, force-feeding sales pipelines with an unprofitable product. SaaS companies earn their revenue over time. time to earn back the revenue to cover all your customer acquisition expenses) 75% annual retention.

Business Model 335

Business Model .Net Revenue IPO 335

Steve Blank

NOVEMBER 21, 2015

Ownership and management were one and the same – the owners managed, and there were no salaried middle managers or administrators. Corporations focused on financial metrics like Return On Net Assets and Internal Rate of Return to reap the benefits of the last technology cycle.

Silicon Valley 120

Silicon Valley Venture Capital United States Technical Review 120

Up and Running

NOVEMBER 12, 2018

The subscription box industry is growing rapidly thanks to a steady revenue model and tapping into people’s love for surprises. Financial summary : Project your revenue for the first few years. Companies that become a big subset of your revenue are likely strategic alliances, though, which is a later section. Key metrics.

Business Plan 63

Business Plan Curation Balance Sheet Intellectual Property 63

Up and Running

MAY 1, 2014

Milestones and Metrics. Milestones and Metrics. While the Milestones and Metrics chapter of your business plan may not be long, it’s critical that you take the time to look forward and schedule the next critical steps for your business. Read more ». Marketing and Sales Plan. How are you going to reach your target market?

Business Plan 163

Business Plan Forecast Balance Sheet Distribution 163

Cracking the Code

JANUARY 22, 2009

For SaaS companies, we found that MRR is the best metric on which to base sales commissions. While it may make sense to offer very slight adjustments for favorable payment terms and one time revenue, net additions to MRR should dominate the sales rep’s thoughts. by Joel York at Chaotic Flow. Lluis Faus @ vLex.

Software Review 91

Software Review Clawback Sales Salary 91

ConversionXL

OCTOBER 30, 2019

The Pareto Principle states that you get 80% of your revenue from 20% of your customers. The ROI of an existing customer is higher than the ROI of a net new customer. Metric examples: 30-day retention, 60-day retention, 90-day retention, 120-day retention, etc. It really depends on the nature of your product and business.

Retention 101

Retention Metrics Churn Rate Acquisition 101

ConversionXL

MARCH 3, 2016

Once you’re sure your analytics are healthy, you can begin trying to understand the five key elements of custom reports: users, sessions, hits, metrics and dimensions. Dimensions: Every report is made up of dimensions and metrics. Metrics: Every report is made up of dimensions and metrics.

Analytics 48

Analytics Customer PPC Metrics 48

Hippoland

OCTOBER 18, 2018

So you are taking a gamble that with more cash, you can get to series B metrics. It’s just really hard to keep growing 30% MoM with large revenue numbers. If you can get the venue / food / staff / content all free, then the costs are just marketing and your own salary. And you can often pay vendors on a net 30 basis.

Bootstrapping 90

Bootstrapping Cap Table Salary .Net 90

Cracking the Code

OCTOBER 10, 2008

Be prepared to cross the desert - SaaS requires R&D and sales expense up front for a multi-year stream of revenue, so it demands enough investment capital to fund 4+ years of runway. Effectively measuring and understanding your CAC and CLTV metrics are key to future success. Great list! I particularly agree on points #2 and #4.

Software Review 48

Software Review North America Europe Metrics 48

ConversionXL

OCTOBER 30, 2019

The Pareto Principle states that you get 80% of your revenue from 20% of your customers. The ROI of an existing customer is higher than the ROI of a net new customer. Metric examples: 30-day retention, 60-day retention, 90-day retention, 120-day retention, etc.; It really depends on the nature of your product and business.

Retention 48

Retention Metrics Churn Rate Acquisition 48

Up and Running

DECEMBER 9, 2014

Maybe you are wondering which metrics to track, or whether or not you should take out a loan for your business. Which metrics do you most rely on to understand your business itself. The question is what metrics do you most rely on to understand your business’s health? Two, revenue. What do you do? Four, pro forma.

Small Business 95

Small Business Finance Forecast Metrics 95

Up and Running

AUGUST 12, 2015

What is revenue going to look like? I want to have enough revenue to hire a manager. The big thing about budgeting is that, at the end of the day, putting your revenue forecast together and putting your expense budget together is about one thing, and that’s about cash. Planning makes me sleep better. That’s okay.

Forecast 60

Forecast Video Business Plan United States 60

Hippoland

OCTOBER 18, 2018

So you are taking a gamble that with more cash, you can get to series B metrics. It’s just really hard to keep growing 30% MoM with large revenue numbers. If you can get the venue / food / staff / content all free, then the costs are just marketing and your own salary. And you can often pay vendors on a net 30 basis.

Bootstrapping 48

Bootstrapping Cap Table Salary .Net 48

Up and Running

JULY 31, 2014

Think about big categories: salary, marketing, sales, rent, utilities. Net profit, at the end of the day it doesn’t matter how much we sell. In terms of calculating customer acquisition cost, our question is, should they include sales, salary, sales commission in that cost or other sort of overhead. How long is the lead time?

Software Review 74

Software Review Sales Acquisition Small Business 74

maplebutter.com

JANUARY 8, 2013

Written By Dan Martell on February 2nd, 2012 | Category: Hiring LeanStartup Marketing Metrics Startup Life | 6 Comments. Building Metrics / Usage Reports / KPI 3. Product/Metrics (70%/30% time) * Get your product activation (sign-up + meaningful action) to 60% * then, Get your product retention to 20% weekly. Why do I do it?

Technical Review 44

Technical Review Startup Cofounder Software Review 44

Occam's Razor

JANUARY 4, 2022

We can all use head fake metrics to calling out useless activity metrics. [ None of them are KPIs, most barely qualify to be a metric because of the profoundly questionable measurement behind them. ]. It is not a leap to suggest that it is a big distraction from what's important to anoint this barely-a-metric as a KPI.

Conversion 127

Conversion Analytics .Net Metrics 127

Occam's Razor

AUGUST 11, 2015

Custom reports allow you to deeply focus (by eliminating the rif-raf metrics and dimensions, they save time and show just what you want). We mis-align metrics and dimensions across Users, Session, Hits. Key Metrics: Map Overlay Visualization. Explore here: Dimensions & Metrics Explorer. Business Outcomes Analysis.

Analytics 60

Analytics Customer Metrics eCommerce 60

Small Business Force

FEBRUARY 21, 2014

Follow the "gospel of cash flow" and it starts with revenue generation. So, the biggest focus, early on, is driving revenue.and then collecting on that revenue, the earlier the better. They help defray purchasing of parts, if you're in a manufacturing business or pay critical salaries and contractors if you're in the services business.

Finance 37

Finance Management Forecast Entrepreneur 37

Occam's Razor

FEBRUARY 25, 2013

What is the incremental revenue impact on the company's bottom-line for the investment in data, systems and people? It also contains multiple tabs full of specific computations of revenue incrementality delivered for various analytical efforts (Paid Search, Email Marketing, Attribution Analysis, and more). Isn't it amazing?

Analytics 142

Analytics DC Revenue Web 142

Occam's Razor

FEBRUARY 7, 2011

But each keyword gets "credit" for other metrics. Parleo_ Q : what is most superficially tempting metric that is almost never worth worrying about? See #1 in this post from 2006: Competitive Intelligence Analysis: Metrics, Tips & Best Practices. Reason enough to do this? : ). I LOVE doing this.

Analytics 94

Analytics Web Non-Compete Metrics 94

Duct Tape Marketing

MARCH 29, 2016

When a salesperson prospects and goes on a sales call, you’re investing time and salary or commission in the act of acquiring customers. These may seem like rather advanced metrics, but they are critical if you are to grow. Advanced conversion metrics. When you advertise, you invest in the opportunity to generate customers.

Customer 28

Customer Metrics Channel Salary 28

Duct Tape Marketing

NOVEMBER 29, 2016

Besides the cost of a press manager’s salary, getting media mentions is a low-cost acquisition channel that can have a huge return. If you know how to get in contact with your customers, you can schedule interviews with them and also perform net promoter score surveys. and Mixpanel for event-based metrics. About the Author.

Marketing 28

Marketing Channel Analytics Metrics 28

Occam's Razor

MAY 27, 2015

Our advertising will rain down massive revenues! !" Who is then going to ensure that S-T-D-C thinking drives content, which drives ads, which are delivered to audiences who, because now you don't stink, deliver brand love and company revenue? Bonus: Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to! <

Analytics 60

Analytics Marketing Mobile Audience 60