Occam's Razor

MAY 2, 2017

There is no golden metric for everyone, we are all unique snowflakes! :). and tell you what are the best key performance indicators (metrics) for them. In the past I’ve shared a cluster of metrics that small, medium and large businesses can use as a springboard…. If you want to play along. Don’t read what I’ve chosen.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

ConversionXL

MAY 22, 2017

In AI implications on Marketing and Analytics , I placed my considerations explaining how and why Artificial Intelligence (AI) will shape the next generation of Analytics and Marketing SaaS products. In early 2000, the diffusion of Personal Computers transformed the way users made decisions and the paradigm buyer/seller changed again.

Customer 92

Customer Marketing Artificial Inteligence Clickthrough 92

The Equity Kicker

MARCH 17, 2014

Tony Haile, CEO of analytics business Chartbeat has a great post up on Time with the provocative title What you think you know about the web is wrong. As a result publishers and advertisers often misunderstand their businesses and invest in clickbait and articles that people don’t read that don’t perform for advertisers.

Advertising 124

Advertising .Net Analytics Metrics 124

ConversionXL

MARCH 19, 2020

The HBR study contrasts Office Depot and Staples during the 2000 recession: Office Depot cut 6% of its workforce, but it couldn’t reduce operating costs significantly. When it comes to identifying what has changed, Labay continues: I’d think the first stop is analytics—who dropped off, what channels, who remained, etc., Image source ).

Marketing 121

Marketing Campaign Non-Compete Lean 121

Up and Running

JUNE 28, 2012

In the 1990’s and early 2000’s it was “You got mail” as made famous by the AOL advertising stable. Relying on one analytical metric to track your progress or that of the campaigns you are running is a false flag. Do not rely on just one metric to follow your progress, but rather think about it like this: times change.

Social Media 91

Social Media Government Metrics Database 91

abovethecrowd.com

OCTOBER 1, 2013

Over 13 years ago, in March of 2000, I wrote a blog post titled “ The Most Powerful Internet Metric of All. ” The key thesis was this: if an Internet company could obsess about only one metric, it should be conversion. As such, it is time to pound the table again – conversion is by far the most powerful Internet metric of all.

Metrics 93

Metrics Conversion Internet Acquisition 93

ConversionXL

MAY 16, 2018

The cars we drive, the computer or mobile device you are using to read this sentence, the Great Wall of China, Abercrombie and Fitch advertisements – all of them have gone through some form of the scientific method applied many times over a period of months, years, or even decades. Know the difference between leading and lagging metrics.

Marketing 133

Marketing Metrics Programming Design 133