2000 Campaign SEO Startup 
Both Sides of the Table
JUNE 27, 2011
I made every textbook mistake at my first startup, which is why I believe I was much more effective at my second one. The following are some lessons I learned about early-stage startup marketing. Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.).
Hearpreneur
APRIL 23, 2023
2- Personal inspiration Photo Credit: Terina Nicole I launched my business 23 years ago in the year 2000. As my business is internet-based (SEO), the name made sense and also had sentimental value. As I've seen many times since starting this business, the simple solution is often the best, and the name became Direct Edge Campaigns.
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ConversionXL
MARCH 19, 2020
The HBR study contrasts Office Depot and Staples during the 2000 recession: Office Depot cut 6% of its workforce, but it couldn’t reduce operating costs significantly. A 2 minute iPhone video from your CEO would have such a bigger impact than a highly manicured campaign or corporate sounding email. Image source ).
A Smart Bear: Startups and Marketing for Geeks
OCTOBER 4, 2017
“Founder trouble” is a leading cause of startup death (though data also show that companies with only one founder are more likely to fail , so the conclusion is just that startups are just always likely to fail!). A marketing campaign that adds two sign-ups/week is a success. A team of one is brittle, but fast.
Steve Blank
APRIL 15, 2011
The Stanford Lean LaunchPad class was an experiment in a new model of teaching startup entrepreneurship. Many of the students had heard phrases that fall under Customer Relationships before; “customer acquisition, SEO/SEM, public relations, Social Network, Advertising, Loyalty programs, cross-sell and up-sell” etc., per click!
Duct Tape Marketing
JULY 14, 2022
She has spent twelve years in startups and built three successful companies without venture capital backing. Her previous startup, a real estate tech company, was acquired in 2019. So I spent over 12 years in, in startups. We wanna be a startup, but we wanna be established. Melissa is the CEO and Co-founder of Webinar.
The Equity Kicker
FEBRUARY 24, 2014
I have real practical experience having worked in multiple high growth international startups and I hope to provide sound advice that will really help entrepreneurs succeed. I’m reminded of this because I now find myself in a position to help entrepreneurs having worked in startups myself. The VC model is changing.
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