Remove 2000 Remove Demand Remove Distribution Remove Security
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Product Launches: 5 Unexpected Lessons from the Real World

ConversionXL

Successful product launch campaigns have a strong value proposition, multi-channel distribution, supporting content, and other trappings common to every marketing campaign. Successful demand generation campaigns break down silos between marketing and sales. Product launches are one phase in the product lifecycle. Image source ).

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Marketing and Growth Lessons for Uncertain Times

ConversionXL

It can also keep your employees employed or help you retain your job—a modicum of security in uncertain times. The financial crisis of the late 2000s reinforced, countered, or updated many lessons gleaned from previous turmoils. This means more people behind a screen, which means more opportunity across distribution channels.

Marketing 121
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E-Commerce Failures and Mistakes: Why do so Many Startups Fail?

ReadWriteStart

Ask yourself these questions: What should I sell to meet the demands of buyers? Does the photo look like something taken on a mobile phone from 2000? Hire checkout trust signals to make it a secure gateway and partner with known payment facilitators because users are always skeptical about new companies.

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This Week in VC with Om Malik & Paul Jozefak

Both Sides of the Table

Reportedly, Softbank and Zynga have discussed jointly distributing games through Softbank’s mobile-phone service in Japan and other countries. Similar service to Verisign for SSL certificates and e-commerce transactions and McAfee SECURE (HackerSafe) for online retailers. Founded in 2000 in New Brunswick, NJ.

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How to Miss By a Mile: An Alternative Look at Uber’s Potential Market Size

abovethecrowd.com

The funny thing about “hard numbers” is that they can give a false sense of security. I find it surprising that a finance professor like Damodaran did not consider the impact of price on demand. As Uber expands in a market, and as demand and supply both grow, pickup times fall. Different Economics. New Use Cases.

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11 Low-Hanging Fruits for Increasing Website Speed (and Conversions)

ConversionXL

Only 25% of the Alexa 2000 uses a CDN. look at the Distributions tab to see page load speed distributions). Part CDN, part security tool. Inscapsula – similar to Cloudflare, but has shown to offer a much better level of security / protection according to research. Pretty useful stuff. Cloudflare. They have it all.

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The fundamental lesson of the forces governing scaling startups

A Smart Bear: Startups and Marketing for Geeks

Since that takes four months, we have to be able to predict the demand for technical support at least four months in advance, because we have to be hiring for that future demand right now. Usually it’s starvation — can’t get enough customers (distribution) to pay enough money for long enough (product/market fit).