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Ecommerce: How to Survive its Troughs

ReadWriteStart

The rise of ecommerce started in 2001 – during the growth of the commercial availability of the internet in households. For most online vendors, this new revenue model was a significant change in the way brands set advertising campaigns. It’s the extent of this phenomenon that has resulted in soaring businesses across the world.

eCommerce 152
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Want to Know a Secret? Your Customers Do.

ConversionXL

The New York Times, January 2001. Finally, in December 2001, came the big reveal: Ginger was the Segway. . They avoid branches, seldom hang out signposts, and (until recently) wouldn’t advertise. CD Baby famously took a similar tactic with their confirmation emails : It’s whimsical. That was all most people knew.

Customer 108
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Want to Know a Secret? Your Customers Do.

ConversionXL

The New York Times, January 2001. Finally, in December 2001, came the big reveal: Ginger was the Segway. . They avoid branches, seldom hang out signposts, and (until recently) wouldn’t advertise. CD Baby famously took a similar tactic with their confirmation emails : It’s whimsical. That was all most people knew.

Customer 101
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Marketing and Growth Lessons for Uncertain Times

ConversionXL

Email habits change. Value brands can also effectively reach out to pained-but-patient consumers who previously bought higher-end brands, a strategy Wal-Mart aggressively used with its ‘everyday low prices’ policy in the 2001 recession.” Ross Simmonds of Foundation Inc. echoes Labay’s sentiment: Search habits change. Image source ).

Marketing 121
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Joel on Software is Shutting Down. Long Live the King.

Software By Rob

The memories I have of Joel on Software , especially from 2001-2004, run deep. Though his blog has been pretty quiet for a few years now, I can still remember the bolts of insight I experienced as I read those early articles; always within minutes of receiving his email announcing it had been published.

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This Week in VC with @VCMike Hirshland of Polaris Ventures

Both Sides of the Table

This lasted from about 2001-2004. Operates a ‘Voice and Visual Mobile Advertising Network’ called MobileAd Xchange that delivers in-call voice advertisements and follow-up visual engagements (SMS, MMS). Founded in Sunnyvale, CA in 2001. This is said to be part of a much bigger B round that is in process.

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The Best Books for Marketers (New and Old)

ConversionXL

Published in early 2001, Positioning remains as relevant and actionable now as it was then. On marketing and advertising. From the copy on your website to the emails you send to customers, knowing how to communicate effectively is critical for staying relevant and top of mind. – Al Ries. “Be interesting!

PPC 134