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5 Content Marketing Strategies for Niche B2B Industries

ConversionXL

The “classic” idea of content marketing—cranking out SEO-focused articles, ranking for hundreds of keywords, generating visitors, leads, and paying customers—doesn’t work in all industries. Set up in 2003, the website has a strong network-effect moat that makes it harder for other blogs and publications to compete.

B2B 133
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Customer Data Platforms: The Next Big Shift in SaaS Marketing Stacks?

ConversionXL

You see, the current structure of the modern marketing stack leads to a large amount of data fragmentation. A Brief History of Marketing Technology Software. How their product leaders and CMOs embrace the change adjusting product/marketing strategies based on new technologies. It was 2003. All manual operations.

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How do I get my first few customers?

A Smart Bear: Startups and Marketing for Geeks

Here’s an email I got last week: Hello Jason, I am a big fan of your advice and wanted to see if you could offer any advice for marketing my start-up XYZ. Marketing, advertising, positioning — they’re all forms of persuasive writing, just like an op-ed in the New York Times. But this was 2003 when AdWords was new.

Customer 279
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How “False Expertise” Can Damage Your Business—and How to Protect It

ConversionXL

It costs less than $100 per year to run a website, and—unlike the print publishing era—no reputable editor or printing costs stand in the way of immediate, uncensored, worldwide distribution. It takes only a few minutes to create a new webpage that targets a subset of your market, even if that market is outside of your wheelhouse.

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Everything Marketers Need To Know To Avoid Violating Copyright Law

crowdSPRING Blog

Marketers know that when done correctly, content marketing can be a valuable marketing channel. As I wrote previously : “Content marketing” refers to creating information (content) that has value to others. There are many terrific guides about content marketing, including this one from Kissmetrics.

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Everything Marketers Need To Know To Avoid Violating Copyright Law

crowdSPRING Blog

Marketers know that when done correctly, content marketing can be a valuable marketing channel. As I wrote previously : “Content marketing” refers to creating information (content) that has value to others. There are many terrific guides about content marketing, including this one from Kissmetrics.

article thumbnail

Everything Marketers Need To Know To Avoid Violating Copyright Law

crowdSPRING Blog

Marketers know that when done correctly, content marketing can be a valuable marketing channel. As I wrote previously : “Content marketing” refers to creating information (content) that has value to others. There are many terrific guides about content marketing, including this one from Kissmetrics.