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Stock Photos vs. Real Photos: Does It Matter?

ConversionXL

According to MDG Advertising , 67% of online shoppers rated high-quality images as being “very important” to their purchase decision, which was slightly more than “product specific information,” “long descriptions,” and “reviews and ratings”: ( Image source ). But did it stop there?

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Lessons Learned: Using AdWords to assess demand for your new.

Startup Lessons Learned

Lessons Learned by Eric Ries Friday, November 7, 2008 Using AdWords to assess demand for your new online service, step-by-step If you want to build an online service, and you dont test it with a fake AdWords campaign ahead of time, youre crazy. It was fall 2004, and the presidential election was in full swing. I used to use $.05,

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Stock Photography vs. Real Photos: Can’t We Use Both?

ConversionXL

According to MDG Advertising , 67% of online shoppers rated high quality images as being “very important” to their purchase decision, which was slightly more than “product specific information”, “long descriptions”, and “reviews & ratings”: Joann Peck & Suzanne B. But did it stop there?

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Excellent Analytics Tips #20: Measuring Digital "Brand Strength"

Occam's Razor

Bonus One: Read: Brand Measurement: Analytics & Metrics for Branding Campaigns ]. One of my favorite tools to do that is Insights for Search which provides an incredible way to see how interest in your brand has grown over time and whether you are strengthening your brand over time. I never search for a sports car.

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Blending Paid Social with Organic Social :: Small Business.

Duct Tape Marketing

The impact on SEO alone can make this an attractive place to invest real dollars and Facebook’s growing importance for marketing is poised to threaten Google’s stranglehold gained through our dependence on organic search. All rights reserved.

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This Week in VC with @VCMike Hirshland of Polaris Ventures

Both Sides of the Table

This lasted from about 2001-2004. Provides publishers innovative site-search tools that enhance user engagement ( icanhazcheeseburger.com and Fred Wilson’s blog avc.com use Lijit as does Feld.com [but he's an investor]). Also offers premium ad campaigns to publishers by tracking reader intent, behavior, and demographics.

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Podcast Strategy: A Roadmap for Businesses

ConversionXL

The first shows were created in late 2003, and the term itself was coined in 2004 by combining “iPod” with “broadcasting.”. My personal interest in podcasting, however, is how it dovetails beautifully with voice search. It’s the third largest search engine behind Google search and Google Images.) Image source ).