Master of Customer Acquisition, Matt Coffin, On Startups …
Both Sides of the Table
APRIL 19, 2011
I figured if Matt was on the verge of bankruptcy and one mentor changed his trajectory, what if we had a formalized, community-wide program? o Their strong skill was online media buying and optimization – they rarely would do CPA deals – mostly buying CPM. Later they became big business in Financial services lead-gen.
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