Duct Tape Marketing

JUNE 16, 2011

I was speaking at a small event when an audience member came up and told me they had followed me for years, read my books and were really excited to meet me. 1) Let me introduce you I discovered the power of this first tactic quite by accident. Now that’s a happy customer!

Customer 66

Customer Video Social Media Software Review 66

mashable.com

MAY 9, 2011

Lisa Nicole Bell , Inspired Life Media Group.) While many IT professionals can think technically, they have a hard time communicating it to a wide audience. Adam Witty , Advantage Media Group. ); // Welcome to Mashable! Sign in with Facebook or Twitter to get started! Have an account? Actions speak a lot louder than words.

CTO Hire 73

CTO Hire Fractional CTO CTO Technical Review 73

Austin Startup

FEBRUARY 9, 2019

Bazaarvoice came out of stealth mode roaring, though, and Sam Decker, our founding CMO, did a great job blogging on the launch and my long-time friend, Emily Brady at Brady PR, did a great job garnering the media attention that we had been waiting until the right time for?—?when But remember that this was 2005?—?and of course I do.

Stealth 48

Stealth Cofounder Los Angeles Technical Review 48

Duct Tape Marketing

DECEMBER 17, 2019

Transcript of Using Story to Win on Social Media written by John Jantsch read more at Duct Tape Marketing. She’s also got a new book called Social Media Success for Every Brand: the five StoryBrand Pillars That Turn Posts Into Profits. And if you had a blog back in 2005 2006 you probably were blogging on blogger.com on Blogspot.

Social Media 39

Social Media Media Framework Advertising 39

Duct Tape Marketing

JULY 12, 2017

It’s developed into the gold standard in a lot of different media measurements, in terms of how consumers behave when they’re using various types of media. What was funny about … Going back, I started my podcast in 2005. And public media has led the way, certainly. Tom Webster:… listening type.

Audio 38

Audio Media Boston Missouri 38

Altgate

SEPTEMBER 16, 2010

The presentation was on outsourcing generally, not just software engineering and the audience was very early stage companies (some yet to be founded). It’s a dating website that is free for users and makes money from advertising. The servers are in the cloud, his advertising sales is with Google, etc. Advertising.

Software Review 65

Software Review Offshore Startup Boston 65

Both Sides of the Table

SEPTEMBER 19, 2017

(Hint: 60 million US Latinos driving US growth engine) I am beyond excited to announce the Herb Scannell has agreed to move from NYC to Los Angeles to take on the role of CEO at mitú, the fast growing Latino digital media company, serving more than 100 million monthly unique viewers. Advertisers, wake the f**k up. Yes, with a “B.”

United States 269

United States North America South America Los Angeles 269

ConversionXL

JUNE 24, 2020

Click fraud occurs when a pay-per-click advertisement is clicked on by a user with malicious or disingenuous intent. Click fraud first came to light in 2005, when several major cases were taken to court. Juniper Research estimates that click fraud cost advertisers $42 billion in 2019. How click fraud works.

PPC 121

PPC IP Idaho Non-Compete 121

Software By Rob

OCTOBER 15, 2009

Yes, Twitter and Facebook are the darlings of the media for the time being, and it seems no one gives a rip about blogs anymore. It’s almost like the clock is moving backwards to 2004/2005 when blogs when there was much less noise in the blogosphere, but a smaller audience of commited, early adopters. on 01.17.10

Software Review 49

Software Review RSS Software Developers Software Development 49

Entrepreneurs-Journey.com by Yaro Starak

FEBRUARY 22, 2010

He’s constantly talking about the future before it gets here, and it’s clear this is a passion of his more so than a business interest – he just likes to geek out on technology, marketing, social media and the web, but always refers back to how it could be used to make money.

Internet 79

Internet Marketing SEO Social Media 79

Duct Tape Marketing

JUNE 17, 2011

TxtWire is another simple service that is very small business friendly Instant polling If you’ve ever attended a workshop or seminar that features polling hardware you know how cool it can be for a presenter to ask a question and then have the audience click their handheld controller to vote or make a choice. 5 Practical Tips for Gett. :

SMS 73

SMS Marketing Mobile Social Media 73

VC Cafe

APRIL 8, 2010

The acquisition is a bitter-sweet end to the story of Veoh, which has raised $70 million since getting funded in 2005 from institutional investors (Goldman Sachs, Intel Capital, Shelter Capital and Spark Capital among others) and big media companies such as ABC, CBS and Warner Brothers.

Bankruptcy 74

Bankruptcy Early Stage Merger Institutional Investors 74

crowdSPRING Blog

MARCH 5, 2013

In 2005 the marketers at drink brand Snapple, had a great idea: let’s build the world’s largest popsicle! They figured that consumers and media would flock to cover the story when they unveiled the giant treat in New York’s Union Square. Two trains were designated to travel around Texas to advertise the event.

Missouri 102

Missouri Kansas Texas PR 102

Duct Tape Marketing

SEPTEMBER 15, 2016

If you’re tired of trying to crank out endless marketing initiatives and manage the high costs of advertising in hopes of generating returns, you’re not alone. Marketers everywhere are struggling to keep up engagement with their audience. But perhaps paid advertising isn’t where your focus should be. The Takeaway.

Social Media 28

Social Media Sweden Audience Advertising 28

Duct Tape Marketing

MAY 13, 2011

Of course, the flip side is true as well–audiences have become pleasantly surprised when they actually get value from time spent reading or viewing. I think this creates an atmosphere where content producers can simply slap something together with little value because, “What are they going to do, ask for a refund?”

Community 65

Community Social Media RSS Engineer 65

Duct Tape Marketing

APRIL 22, 2011

I’ll often ask audiences I speak with to raise their hands if they provide good service. Some businesses actually have a core differentiator or they think they do, but it’s either undetectable or based on the same thing claimed by everyone in the industry.

Kansas City 65

Kansas City Small Business Kansas Marketing 65

Duct Tape Marketing

APRIL 18, 2011

When I realized that in order to build the business I wanted to build I would to have to get up in front of audiences and speak, I just started to do it. Your ego has way of helping sometimes because I probably didn’t think some of my first works were as bad as they really were.) I had never done it before and I was very bad at it.

Small Business 77

Small Business Marketing Engineer RSS 77

Duct Tape Marketing

FEBRUARY 27, 2020

That’s what differentiates us from just advertising. A lot of people in the early days of social media, it was pretty much an easy game to try to attract people. So it really depends on your audience, right? I’ve been podcasting since 2005, how’s that a trend? What do you think? John Jantsch: Yeah.

Audio 57

Audio Boston Video HTML 57

Duct Tape Marketing

MAY 18, 2011

Jason Falls Jason Falls is a social media strategist, thinker, speaker and educator. Social Media Explorer is also the name of Falls’s consulting company which focuses on strategic counsel for medium and large companies in the realm of social media marketing, digital marketing, online communications and public relations.

Web 36

Web Social Media Public Relations Small Business 36

Duct Tape Marketing

MAY 17, 2011

Brian Clark Brian Clark is founder of Copyblogger and CEO of Copyblogger Media. Brian built three successful offline businesses using online marketing techniques before switching to a producer model that involves building, monetizing, and occasionally selling online media properties. It’s not called social media for nothing.

Social Media 41

Social Media Social Network Small Business Matching 41

Entrepreneurs-Journey.com by Yaro Starak

JUNE 19, 2010

I began placing advertisements on the website. I would contact retailers of this card game and say, “I’ve got an audience of Magic players. Would you be interested in advertising on my website?” and I got a handful of advertisers who said yes. I still made money from advertising that went on the website.

Technical Review 76

Technical Review Software Review Prospectus Audience 76

Occam's Razor

DECEMBER 9, 2013

Owning audiences, instead of just renting them. Or Ford (it is amazing that in 2013, for such an expensive product, it looks so… 2005). Email allows you to start building a owned audience that you can (if you don't stink) start relying on (rather than constantly having to rent them from TV or Google). Beat Beneful.

Analytics 165

Analytics Marketing Channel Metrics 165

mashable.com

JULY 10, 2012

Lifeproof , a line of waterproof and shock-resistant iPhone cases, aligned itself with Best Buy for this very reason, and it was able to penetrate the mainstream audience, whereas before it was simply a niche product. Latest Social Media News. Latest Media News. 12 Essential Social Media Cheat Sheets. Social Media Lists.

eCommerce 101

eCommerce Software Review Technical Review Social Media 101

Duct Tape Marketing

MARCH 31, 2022

I started my first couple episodes were with authors who were way more established than me, but I, I knew I could give them something a little bit of an audience and, but I really wanted to talk to them. You know, it wasn't about like who's listening or can I attract advertisers? Do you find that the audience also learns from those?

Technical Review 88

Technical Review Hosting Networking Software Review 88

mashable.com

JANUARY 18, 2012

The best way to avoid creating an embarrassing or damaging brand situation is to test your name on your target audiences; they may see something you missed. The name I chose is scovry and the website ( [link] ) that it goes to is a social media based search engine that displays results in a “spy” type format. Mike Kennedy.

Naming 97

Naming Social Media Social Network RSS 97

mashable.com

DECEMBER 29, 2011

Facebook 2012: What the Future Holds for the Social Media Powerhouse. On your first point about checkins… We heard a lot about checkin fatigue this year, and its true, once the novelty passed a lot of folks just stopped, and the mainstream audience never really started. Latest Social Media News. Latest Media News.

New York City 83

New York City New York Startup Social Media 83

mashable.com

SEPTEMBER 14, 2011

Now more than ever, social media channels are increasingly the norm, so further investing in community activities like meet-ups and workshops can add a face-to-face element — one that is extremely valuable. Jobs Welcome to Mashable! Building and engaging a community through online forums and email lists is often a common first step.

France 77

France Marketing Social Media Startup 77

mashable.com

OCTOBER 11, 2011

World Featured in US & World Featured: Facebook iPhone 4S Media Summit. Sign up for her course on “ PR for Startups ” to learn more about getting media coverage for your fledgling business. Why should my audience care?” Understand a Journalist’s Coverage Area & Audience. Trending Stories.

PR 103

PR Startup Social Media Technical Review 103

om.co

FEBRUARY 5, 2013

The more I wrote about the oncoming mobile and broadband revolution, the more obvious it became that the print media was going to fight for attention with cheaper, faster publications. Blogs were part of the shift to a more intimate, frenzied, and on the go media landscape. I found it hard to deal with advertising related stuff.

Founder 80

Founder Conversion Distribution Silicon Valley 80

Austin Startup

AUGUST 18, 2010

After reading the wonderful blogpost on the BBC’s dynamic semantic publishing system , it reminded me that the Semantic Web has two audiences: the common web user (my mom) and developers. Huge media players such as New York Times and Thompson Reuters/Open Calais publish Linked Data. Mainstream for whom? Who is “we”?

Semantic 86

Semantic Web Wiki Guatemala 86

Up and Running

FEBRUARY 28, 2018

But even if you did get an MBA or a degree in business, in recent years the tools and technology available to small businesses have increased rapidly with the evolution of social media, influencer marketing, and digital marketing. It’s a good way to build trust and visibility your target market audience. Social media.

Social Media 91

Social Media Affiliate Cuba Advertising 91

ConversionXL

AUGUST 24, 2015

Understand your audience to create campaigns that will appeal to your shoppers. Before 2005, Subway gave customers a free meal after they would collect stamps on a paper-made card. Kuru Footwear entices its customers to share products through social media channels. Reward Structures. Several reward structures exist.

Retention 48

Retention Customer Software Review Technical Review 48

Designmantic Blog

MARCH 6, 2018

She is also the author of Social Media Mastery: A Comprehensive Guide to Strategic Growth and is the founder of “The Authority Matrix”, which is a powerful tool used by Fortune500 executives that utilizes employee advocacy and influence. She was ranked 5th on Forbes’ Top 10 Social Media Power Influencer list.

Entrepreneur 76

Entrepreneur Social Media B2B Cofounder 76

Duct Tape Marketing

MAY 1, 2014

Podcasts are back in fashion again, but my view of why you should be creating interview style audio content hasn’t changed since I started podcasting back in 2005 or so. Is it to gain access, grow and audience, get exposure, build authority or make money as a podcaster? Will you have music and advertising? Production.

Audio 63

Audio Bandwidth Hosting .Net 63

Duct Tape Marketing

MAY 18, 2011

Shama is a bestselling author with her book - The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue. 3) Leverage people as the media. Also known as social media. Use websites like Facebook, Twitter, and LinkedIn to build a community around your audience.

Web 31

Web Social Media Small Business Matching 31

Software By Rob

AUGUST 18, 2010

Plenty of advertising systems work well on 0.8%. #4 So if you can’t immediately profit from freeloaders (think gmail and advertising) don’t invite them in at all. #8 While plenty of advertising systems work on 0.8%, this simply requires more traffic than most non-funded products are able to achieve by offering a free plan.

Software Review 78

Software Review Software Revenue Cofounder 78

Up and Running

JULY 3, 2015

The conversation comes from running experiments with your audience, testing new markets, understanding the dynamics of the current market that you were occupying. Peter: Jonathan are you saying this kind of experimentation, this audience outreach is the equivalent of this plan revision side of the argument that you’re sticking to?

Internet 60

Internet Marketing Lean Small Business 60