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Valuable Tips For Creating Effective Video Advertising

YoungUpstarts

The fact is that for smart marketers, video advertising is a literal goldmine. While consumers continue to show that they like watching videos, that hasn’t necessarily translated into a profitable avenue for marketers. One of the biggest challenges with video advertising is determining its effectiveness.

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How to Use Frugal Innovation to Grow Your Startup

ReadWriteStart

This is partly due to the global financial crisis of 2008, which led many companies to reassess their spending to cut costs. As a startup, you probably don’t have much money to spend on marketing or product development. This laser focus on your target market can help you to serve them better and grow your business.

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Stock Market Drops. Then It Rallies. What Happens Next for Funding?

Both Sides of the Table

I spent my days meeting companies, figuring out what areas of the market interested me and trying to get a sense for how VCs thought about fair valuations. By 2008 I had gotten more serious about championing companies through our investment process. US TV advertising is $60 billion in its own right. It was September 2008.

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What’s FinTech, And What Does It Mean For Your Business?

YoungUpstarts

It offered independence from financial establishments, which in the wake of 2008 were universally considered unreliable, and mere convenience. That was basically the message of most advertising campaigns of FinTech companies back then. and European markets. using your phone, in terms of minutes?”

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Bitesize Tuesday: Tracx, Innovid, Kenshoo, uTest and More Investment Rounds [recap]

VC Cafe

The startup Tracx , which provides a SaaS solution for tracking and managing marketing campaign on social networks, has received an undisclosed investment from Israeli angel Zohar Gilon. Previously, Kenshoo raised a round to support its local advertising initiative. Innovid raised $4.1 calcalist ]. calcalist ].

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It’s Morning in Venture Capital

Both Sides of the Table

There are obvious reasons the industry has had less-than-desirable returns, including: massive over-funding of the sector, huge increases in inexperienced venture capitalists that took a decade to peter out, and the massive correction in the value of the public stock markets that closed many exit opportunities for half a decade.

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This Week in VC Episode 6 with @Jason Calacanis: Best One Yet

Both Sides of the Table

It’s always fun chatting with Jason because he’s knowledgeable about the market, quick on topics and pushes me to talk more about VC / entrepreneur issues. We discussed in the video why they don’t price this money but give it as convertible debt) they don’t make announcements to the market. They also avoid Reg D.

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