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How to Turn Your Product Idea Into a Business

Duct Tape Marketing

Along the way, she’s launched more than 3,000 consumer products since its inception in 2008, including some household names like Swell water bottles, FitBit, and SodaStream. How makers can circumvent the traditional distribution channels. They have all the important tools you need for paid traffic, social media, PR, and SEO.

Product 78
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The Intersection of SEO and CRO (and How to Maximize Long Term Growth)

ConversionXL

You’d think conversion optimization and SEO should play together nicely, right? There are issues that I’ve heard marketers bring up where there can be a conflict between CRO and SEO. In addition, in silo’d teams or with limited budgets, there can be tradeoffs and decisions to be made between investing in CRO or SEO.

SEO 48
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5 Lessons Learned Launching a Startup With No Plan, No Cash, and No MBA

Up and Running

Neither of us had ever lived in a big city, and in 2008 we felt ready to cash in and try something new. When I started, I knew enough about internet marketing, SEO, and maintaining a website to get the company off the ground. I tried to learn more about SEO and running a WordPress site while covering other important roles.

Startup 119
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Cracking The Code: The Bessemer 10 laws of SaaS - Fall 2008.

Cracking the Code

Friday, October 10, 2008. The Bessemer 10 laws of SaaS - Fall 2008 Release. When we first published Bessemer’s Top 10 Laws for Being "SaaS-y" in early 2008 in conjunction with our annual invitation-only SaaS CEO Summit, we were overwhelmed with the positive response and feedback we received. Philippe Botteri.

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Video Hosting Platforms: Which Is Best for Your Business?

ConversionXL

Simply sign up using your Google account, create a channel , and upload your video files. Here’s an example for “how to tie shoelaces fast”: The basics of SEO (with some adjustments ) apply to YouTube videos as well, giving YouTube publishers a chance to drive more awareness on Google and within YouTube.

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5 Content Marketing Strategies for Niche B2B Industries

ConversionXL

The “classic” idea of content marketing—cranking out SEO-focused articles, ranking for hundreds of keywords, generating visitors, leads, and paying customers—doesn’t work in all industries. Way back in 2008, an obscure SaaS company called Zuora started talking—loudly and endlessly—about the “ subscription economy.

B2B 133
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The Top 10 Duct Tape Marketing Podcast Episodes for 2019

Duct Tape Marketing

Digital marketing provides business owners with dozens of channels through which to reach their audience. From paid ads to social media to SMS marketing to SEO, it’s easy to feel overwhelmed by the options out there. He was elected to the Missouri House in 2008 and became the Missouri Secretary of State in 2009.