Steve Blank
APRIL 30, 2009
SuperMac sold our graphic boards for the Macintosh through multiple distribution channels: direct sales to major accounts, national chains, independent rep firms, etc. But the computer retail channel was a large part of our sales. He had teamed up with a former product manager at P&G to deliver seminars on just this subject.
Steve Blank
APRIL 9, 2009
Five Easy Pieces – The Marketing Mission After a few months of talking to customers , talking to our channel and working with sales we defined the marketing Mission (our job) was to: Help Sales deliver $25 million in sales with a 45% gross margin. The same was true for PR.
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Both Sides of the Table
MARCH 24, 2014
As a result I didn’t write my first venture capital check until March 2009 – exactly 5 years ago. I spent my first year developing proprietary deal flow and learning the business and then the Sept 2008 / Lehman Bros collapse / financial meltdown happened. 5 years ago.
Steve Blank
APRIL 2, 2009
Now as VP of Marketing, I could have sat back and let my PR agency handle the press. The head of the PR agency agreed that we would work together as a team. » 8 Responses Strategy versus Relentless Tactical Execution « Yet Another VC Blog , on April 2, 2009 at 6:19 am Said: [.] You don’t delegate life and death.
Cracking the Code
JANUARY 22, 2009
Thursday, January 22, 2009. Building Your SaaS Sales Compensation Plan. Compensating the sales force is a difficult task and the key is usually to keep things simple, so that each sales rep knows what he needs to optimize to make more money at the end of the quarter. commision per $1 of MRR For 25%-50% of the quota, $0.5
Steve Blank
MAY 22, 2009
———— T o: Marketing Department From: Steve Subject: Going to Trade Shows Like it Matters Generating Leads Ownership If your company is going to a show to generate leads, then sales owns the show. This is worthy of an open and honest discussion with sales up front. And inviting to the booth/dinner/private demo.
ConversionXL
MARCH 19, 2020
Although the company created an incentive plan to boost sales, its sales growth fell from 19% before the recession to 8% after—five percentage points below Staples’ postrecession sales growth rate. Bain offers a rubric based on your current market position and financial strength: ( Image source ).
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