2010 Acquisition B2C Media 
www.forentrepreneurs.com
FEBRUARY 2, 2010
Blog About Log in Register Startup Killer: the Cost of Customer Acquisition In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit.
Occam's Razor
SEPTEMBER 15, 2014
Here's a graph that shows how US adults consume media, it shows time in hours. In blue is how much time we spent in 2010 and in blue the time spent in 2014. was the dramatic shift between 2010 to 2014 to mobile content consumption. Media-Mix Modeling/Experimentation. Media-Mix Modeling/Experimentation.
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Occam's Razor
FEBRUARY 20, 2012
If you are a regular reader of this blog you know how deeply fond I am of the Acquisition, Behavior, Outcomes framework. Now it's time for acquisition. I want to know if they have even a simplistic understanding of how to rock social media. No business, B2C or B2B or here2there, can exist without a robust YouTube strategy.
online.wsj.com
SEPTEMBER 23, 2012
Media & Marketing. Media Agencies. His findings are based on data from more than 2,000 companies that received venture funding, generally at least $1 million, from 2004 through 2010. The results were similar when he examined data for companies funded from 2000 to 2010, he says. Consumer Services (B2C). Management.
www.rocketwatcher.com
NOVEMBER 8, 2010
Rocket Watcher Product Marketing for Startups Product Marketing for Startups About Speaking Contact Email Posts Startups Product Marketing Messaging Social Media Commentary Uncategorized Marketing Metrics 101 for B2B Startups 13. Oct, 2010 at 9:39 am A comment and a question. Oct, 2010 at 12:09 pm Hi Hakan, Thanks for the comment.
Cracking the Code
OCTOBER 10, 2008
The top performing SaaS companies typically achieve annual customer renewal rates above 90% - with most of the churn due to death (bankruptcies) or marriage (acquisitions) - and over 100% renewals on a dollar value basis due to up-sells into this installed base. upfront acquisition cost, making the CLTV equal to $2.5-$0.7= means a $0.7
Software By Rob
AUGUST 18, 2010
August 18th, 2010 | Micropreneurship , Startups Building your startup? Business software is different and shouldn’t be treated in the same way as B2C. Part of any good marketing plan is customer acquisition costs and knowing when those costs are too high. 19th, 2010 in [.] #38 Check out my book Like this post?
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