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Tune In, Turn On, Drop Out – The Startup Genome Project

Steve Blank

In April 2010 I received an email that said, “I’m an incoming Stanford student in the fall and working on a project that a number of people suggested I get in touch with you about.&#. B2C vs. B2B is not a meaningful segmentation of Internet startups anymore because the Internet has changed the rules of business.

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Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs

www.forentrepreneurs.com

Blog About Log in Register Startup Killer: the Cost of Customer Acquisition In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit.

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How to Build a Beloved Product Without Email Marketing

ConversionXL

In general, open rates and click-throughs have decreased 45% since 2010 as users have become fatigued by email marketing and more concerned about their privacy. Gamification isn’t the domain of B2C or gaming sites alone. This was something we saw on a broader level.

Email 151
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Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to!

Occam's Razor

In blue is how much time we spent in 2010 and in blue the time spent in 2014. was the dramatic shift between 2010 to 2014 to mobile content consumption. The team at Google has done a great job of having the end-to-end view there across Acquisition, Behavior and Outcomes. What was surprising, even to me (!), Thank you.

Analytics 141
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The Biggest Mistake Web Analysts Make… And How To Avoid It!

Occam's Razor

If you are a regular reader of this blog you know how deeply fond I am of the Acquisition, Behavior, Outcomes framework. Now it's time for acquisition. It will be a great reflection of how well thought out their acquisition strategy is, or how sub-optimal it is. ~ Now, I better understand visitor acquisition.

Web 138
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Why You Should Start Marketing the Day You Start Coding

Software By Rob

October 14th, 2010 | Micropreneurship , Startups Building your startup? But I didn’t limit that comment to B2C software. With that said, Unbounce is a good choice if you’re not a developer, or don’t have any time to tackle one of the other options I’ve listed. Check out my book Like this post?

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Marketing Metrics 101 for B2B Startups

www.rocketwatcher.com

Oct, 2010 38 Comments I think people are finally coming around to the idea that good marketing requires good measurement. I’ve seen online B2C startups use Dave McClure’s Startup Metrics for Pirates as a starting point for measuring what marketing is doing. Oct, 2010 at 9:39 am A comment and a question.

B2B 42