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Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs

www.forentrepreneurs.com

Blog About Log in Register Startup Killer: the Cost of Customer Acquisition In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit.

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29 Entrepreneurs Explain Why They Started Their Business

Hearpreneur

Back in 2010, we were running a digital agency in Los Angeles for premium fashion brands when they came upon the idea for NuORDER. We were witnessing, firsthand, the dramatic shifts in B2C e-commerce, and the resulting incredible experiences and benefits brands were delivering their retail consumers. Photo Credit:Olivia Skuza.

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Startup Tools

steveblank.com

Reply Mike Byrnes , on April 28, 2010 at 9:17 am said: Steve: I just found your site and blog from a link off Venture Hacks “Two great talks from SLLConf&# I fell like I’ve just found the mother lode! Thanks Phil Gainley Reply Margit Niemelä , on August 16, 2010 at 6:29 am said: Steve, wonderful job! Thanks a million.

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Cracking The Code: The Bessemer 10 laws of SaaS - Fall 2008.

Cracking the Code

The top performing SaaS companies typically achieve annual customer renewal rates above 90% - with most of the churn due to death (bankruptcies) or marriage (acquisitions) - and over 100% renewals on a dollar value basis due to up-sells into this installed base. upfront acquisition cost, making the CLTV equal to $2.5-$0.7= means a $0.7

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Marketing Metrics 101 for B2B Startups

www.rocketwatcher.com

Oct, 2010 38 Comments I think people are finally coming around to the idea that good marketing requires good measurement. I’ve seen online B2C startups use Dave McClure’s Startup Metrics for Pirates as a starting point for measuring what marketing is doing. Oct, 2010 at 9:39 am A comment and a question.

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