Steve Blank

APRIL 2, 2009

Metrics – Mine is Bigger Than Yours The first thing SuperMac needed to do was to change how our potential color desktop publishing customers viewed our products versus our competitors’ products. As hokey as it is, when confronted with uncertainty or unknowns, human beings like to be reassured by comparative metrics.

Silicon Valley 124

Silicon Valley Technical Review RSS Software Review 124

Startup Lessons Learned

OCTOBER 4, 2008

Lessons Learned by Eric Ries Saturday, October 4, 2008 About the author ( Update January, 2010: This post originally dates from October, 2008 back when I first started writing this blog. Without those open and yet expert-filled channels, it might have taken me many years more to correct my naivety and fill out my understanding of core topics.

San Francisco 155

San Francisco Technical Cofounder Fractional CTO CTO 155

Version One Ventures

OCTOBER 31, 2016

Whenever Sean Elliot (who coined the term “growth hacker” back in 2010) joins a company, he writes it into the contract that the team needs to build proper growth monitoring dashboards and A/B testing platforms. In other words, if you’re looking at generic metrics, you’ll end up with a generic strategy.

Software Review 60

Software Review South Africa Hockey Stick Viral 60

Startup Lessons Learned

AUGUST 24, 2009

Mass blasts of information are ineffective, because the broadcast channels are suffering from information overload (even in social media). Test-marketing is now easier than ever before, thanks to leveraged distribution channels like AdWords and Facebook. There are too many products clamoring for attention. Is that a lot?

San Francisco 113

San Francisco Lean Technical Review Distribution 113

Up and Running

MAY 23, 2016

In the tactics section, list your sales channels and describe how you will be selling your products. You might also get immediate access to channels that might have otherwise taken years to break into. In terms of marketing, you should try to stretch your budget to a few different advertising channels. Do it yourself.

Software Review 74

Software Review Software Delaware Forecast 74

Startup Lessons Learned

DECEMBER 31, 2010

Thank you, 2010. I can't believe a whole year has passed since I wrote a blog post called " Towards a new entrepreneurship " laying out my priorities for 2010. For 2010, I announced four main projects. Deciding to publish this book through traditional channels took a lot of thought. So that was 2010.

Lean 153

Lean Programming Software Review Channel 153

ConversionXL

OCTOBER 13, 2015

The class of 2010 is a cohort, because every student in the group graduated in 2010. As the above chart shows, we can compare the average income of the class of 2010 and 2011 over the same relative interval (5 years after graduation) for an apple-to-apples comparison. This is their commonality.

Conversion 48

Conversion Retention Acquisition Metrics 48

Startup Lessons Learned

SEPTEMBER 7, 2008

I dont see any reason why having the team offshore is any more of a liability in this area than, say, having to do this work while selling through a channel (and hence, not having direct access to customers). Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, April 23, 2010 in San Francisco.

Customer Development 131

Customer Development Engineer San Francisco Developer 131

crowdSPRING Blog

FEBRUARY 24, 2010

Excellent post by @msuster on the dangers of startups relying on sales channels – [link]. Startup Tip: Four Questions To Ask When Making Decisions Based On Metrics & Statistics – [link]. The 10 Social Media Metrics Your Company Should Monitor – [link]. How to Write a Great Business Plan – [link].

Social Media 95

Social Media Small Business Design Media 95

Startup Lessons Learned

NOVEMBER 7, 2008

They would make commercials about a new book series, and then run the commercials at times when the TV rates were low (late night, UHF channels, etc) If they got enough orders, they then decided to print the series. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, April 23, 2010 in San Francisco.

Demand 167

Demand San Francisco Lean Continuous Deployment 167

Cracking the Code

NOVEMBER 10, 2009

Unveilling of the Bessemers 10 laws of Cloud Computing and SaaS - Winter 2010 Release. Forget everything you learned about software channels. The internet is your new channel and Technology Enabled Service providers are among the few partners that actually care if you succeed (more.) ► 2010. (5). mguinan said.

Software Review 48

Software Review Cloud Technical Review Sales Cycle 48

Occam's Razor

JANUARY 6, 2010

Before all the excitement of the new year wears out, here are five simple things I would love for you to try so that your company will have a glorious truly data driven 2010! #1: One was extolling the wonderfulness of their multi channel campaign tracking. Got a creative use of statistics in your web metrics practice?

Analytics 99

Analytics Web Campaign PPC 99

www.readwriteweb.com

SEPTEMBER 7, 2010

The channel is sponsored by Intel and VMware. Along those lines, last week, Ryan Carson, co-founder of Carsonified offered a list of six key metrics for your web app and how to track them. Are there any additional metrics you think SaaS companies should track? Thanks for including the spreadsheet. Very useful for SaaS companies.

Metrics 58

Metrics CPA Illinois Acquisition 58

www.readwriteweb.com

SEPTEMBER 7, 2010

The channel is sponsored by Intel and VMware. Along those lines, last week, Ryan Carson, co-founder of Carsonified offered a list of six key metrics for your web app and how to track them. Are there any additional metrics you think SaaS companies should track? Thanks for including the spreadsheet. Very useful for SaaS companies.

Metrics 58

Metrics CPA Illinois Acquisition 58

Lightspeed Venture Partners

DECEMBER 3, 2010

The recovering economy has really boosted brand ad budgets in 2010, with online ad spend back to setting records again. The key driver of this renewed confidence from brand advertisers is better measurement of brand metrics that can show the impact of online advertising beyond clickthrough. Finding money and saving money online.

Internet 113

Internet eCommerce Advertising Flash 113

Occam's Razor

SEPTEMBER 15, 2014

In blue is how much time we spent in 2010 and in blue the time spent in 2014. was the dramatic shift between 2010 to 2014 to mobile content consumption. They will need two different implementations, it is quite likely that you will end up with two sets of metrics (more people focused for mobile apps, more visit focused for sites).

Analytics 141

Analytics Metrics Mobile DC 141

Startup Lessons Learned

APRIL 14, 2009

Every board meeting, the metrics of success change. Because they have no presence in the market, they have to find distribution channels to bring in customers. Time-to-complete-a-sale is not a bad metric for validated learning at this stage. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0,

Customer 167

Customer San Francisco Lean Hockey Stick 167

Startup Lessons Learned

JUNE 5, 2009

She has a separate team, with its own culture and office, and a mandate straight from top management to innovate without regard to the company’s historic products, channels, or supply chain. In a startup context, numbers like gross revenue are actually vanity metrics, not actionable metrics. So far, so good.

San Francisco 102

San Francisco Lean Continuous Deployment Startup 102

www.forentrepreneurs.com

FEBRUARY 2, 2010

Business model viability, in the majority of startups, will come down to balancing two variables: Cost to Acquire Customers (CAC) The ability to monetize those customers, or LTV (which stands for Lifetime Value of a Customer) Successful web businesses have long understood these metrics as they have such an easy way to measure them.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

www.ere.net

JULY 15, 2012

by Dr. John Sullivan May 10, 2010, 12:16 am ET. Common reason for failure: omitting this step altogether and deploying employment branding and recruitment marketing to channels that are easiest to deploy to. Browse Articles by Tag. advertising. assessments. coldcalling. corporatecareerswebsite. corporaterecruiting. economicdata.

Hiring 57

Hiring Metrics Search Widget 57

Startup Lessons Learned

MARCH 13, 2009

Again, its critical to focus your marketing launch on those publications, venues, and channels that your potential partners are paying attention to. Dont chicken out and do a closed beta; get real customers in through real renewable channels. Know what the success metrics are for the launch. Dont scale. Dont marketing launch.

San Francisco 168

San Francisco PR Lean Early Stage 168

Startup Lessons Learned

JANUARY 19, 2009

This is another sub-optimization caused by incentivizing the wrong metric. Given that most recruiting channels are pay-for-performance, its usually cheaper, too, because it has a lower conversion rate. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, April 23, 2010 in San Francisco. Keep them coming.

Lean 140

Lean Hiring San Francisco Continuous Deployment 140

Startup Lessons Learned

SEPTEMBER 18, 2008

There are other models, in other distribution channels. As the AppStore becomes increasingly saturated one of the goals of the socialDeck platform is to create an alternative distribution channel -- a way to drive installs of casual games outside of the AppStore oligopoly. April 23, 2010 in San Francisco. Bring your questions.

Distribution 74

Distribution San Francisco Lean Continuous Deployment 74

Startup Lessons Learned

APRIL 26, 2009

We combined three tactics: extensive use of free software, an open platform for user-generated content, and leveraged distribution channels. Leveraged distribution channels. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, April 23, 2010 in San Francisco. A true follower of Wikinomics concepts.

Product Development 88

Product Development Developer San Francisco Product 88

Startup Lessons Learned

JANUARY 18, 2010

Lessons Learned by Eric Ries Monday, January 18, 2010 Case Study: Continuous deployment makes releases non-events The following is a case study of one entrepreneurs transition from a traditional development cycle to continuous deployment. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0,

Continuous Deployment 151

Continuous Deployment San Francisco Lean Wiki 151

Startup Lessons Learned

MARCH 4, 2009

Today, Id like to spend some time on two techniques: the problem presentation and learning what channels of information reach customers. In particular, Ive focused on the two channels of communication that were most commonly suggested in the first survey: conferences and books. Lets start with what I learned last time.

San Francisco 68

San Francisco Lean Continuous Deployment DC 68

Startup Lessons Learned

DECEMBER 14, 2009

A business that strives for something like this should absolutely be charging money from day one, in order to establish baselines for their two key metrics: CPA (the cost to acquire a new customer) and LTV (the lifetime value of each acquired customer). Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0,

Customer 156

Customer San Francisco Viral Lean 156

Steve Blank

DECEMBER 7, 2010

If you’ve read any of my previous posts, you know I believe that: 1) a product is just a part of a startup, but understanding customers, channel, pricing, etc. How does it differ on the web versus other channels? Dave McClure, “Startup Metrics for Pirates”, [link]. Class Lecture/Out of the Building Assignment: What’s a channel?

Wiki 311

Wiki Lean Management Business Model 311

Cracking the Code

OCTOBER 10, 2008

Effectively measuring and understanding your CAC and CLTV metrics are key to future success. Bessemer SaaS Law #1: Your key monthly business metrics are: CMRR (Committed Monthly Recurring Revenue), Churn, and Cash flow - “Bookings” is for suckers. Brian, Paglo www.paglo.com. Great list! Great list! Philippe Botteri.

Software Review 48

Software Review North America Europe Metrics 48

Feld Thoughts

MAY 4, 2016

We were not the first, nor are we the only, but in 2010 it was a very large, very dusty, and very dry desert landscape. A few folks, like our friends over at Bolt, have written great blog posts on this , but I fear that they are being overlooked, unlike the 3,671 blog posts on SaaS software, especially around SaaS metrics.

Metrics 70

Metrics Equity Channel Software 70

Up and Running

JUNE 27, 2018

Take, for instance, a 2010 marketing snafu by Gap. Define success metrics before your campaign starts, then measure your effectiveness during and after the campaign. Plenty of small business owners make the mistake of diverting their resources toward the biggest and trendiest marketing channel there is today.

Marketing 109

Marketing Social Media Campaign Sales Cycle 109

ConversionXL

MARCH 19, 2020

When it comes to identifying what has changed, Labay continues: I’d think the first stop is analytics—who dropped off, what channels, who remained, etc., The questions that clients ask in the coming months are going to be more focused on business results and less on trends and vanity metrics. recession in 2009.”.

Marketing 121

Marketing Campaign Non-Compete Lean 121

ConversionXL

MARCH 29, 2017

Sean Ellis coined the term “growth hacking” way back in 2010. Rob Sobers of Varonis confirms… Rob Sobers , Varonis : “While traditional marketing teams might appear to operate like growth teams in terms of the channels they use (SEM, content marketing, email, etc.), The metrics you’ll be using.

Marketing 48

Marketing Distribution Retention eCommerce 48

Startup Lessons Learned

AUGUST 16, 2010

Lessons Learned by Eric Ries Monday, August 16, 2010 Case Study: SlideShare goes freemium (Normally, I do not write about companies that are doing a marketing launch. Early this year, SlideShare launched custom channels. But I have decided to make an exception today, for two reasons. But they’re regulated, so it makes sense.&#

San Francisco 167

San Francisco Lean Analytics Continuous Deployment 167

A Smart Bear: Startups and Marketing for Geeks

APRIL 9, 2013

In early 2010 we were paying $243 to acquire a customer, who only paid us $39 per year,” explained Robert. This is a very metrics-focused approach, but you can ask yourself some higher level questions as well. Do you understand the channels to market? Metrics and lines in the sand. Those are horrible economics.

Lean 284

Lean Analytics Metrics Viral 284

Occam's Razor

JANUARY 20, 2010

End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. Of course look at our favorite metric bounce rate by keyword (that tells you if you can get people to give you one solitary click , the most primitive measure of SEO success). Back to our story. Why not, : ), start a blog?

Analytics 90

Analytics Search SEO Metrics 90

K9 Ventures

JULY 5, 2011

I was re-introduced to the BackType team in 2010, this time by Sachin Agarwal (@ a4agarwal ) from Posterous. By 2010 BackType had morphed into a company that was starting to provide “social media metrics.” They would provide measurement and metrics around the impact of social media efforts.

Social Media 90

Social Media API United States Metrics 90