Startup Lessons Learned

APRIL 26, 2009

Lessons Learned by Eric Ries Sunday, April 26, 2009 Product development leverage Leverage has once again become a dirty word in the world of finance, and rightly so. But I want to talk about a different kind of leverage, the kind that you can get in product development. Its a key lean startup concept.

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Steve Blank

MARCH 19, 2009

Yet our customers said they got their company and product information from only three publications: MacWorld, MacUser and MacWeek. They said the product reviews in these publications were by far the biggest influence on which card to buy. (This made our PR problem manageable and focused.

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Startup Lessons Learned

JANUARY 30, 2009

Launch with a PR blitz, including mentions in major mainstream publications. Without conscious process design, product development teams turn lines of code written into momentum in a certain direction. This is why agility is such a prized quality in product development. We can capitalize on new customers. Great post!!!

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steveblank.com

JULY 8, 2011

signup, upgrade, trial pricing Zuora – online subscription management FeeFighters – find the cheapest credit card processors HealPay – Collections made easy Customer Support Tender – support, knowledgebase tool for your site GetSatisfaction - conversations between companies / customers.

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The Next Web

JANUARY 27, 2013

It’s been slightly over two years since I attended Startup Weekend in September 2010, which literally changed my world for the better. Now, two years later, it is a good time to share some important lessons that I learned after taking the Red Pill that day in September 2010. Of course, not all my fears from 2010 have disappeared.

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Steve Blank

APRIL 30, 2009

Best, Miguel Cavalcanti, from Brazil Reply Colin Rae , on September 22, 2010 at 2:20 pm Said: Steve, in many of your posts I’ve noticed you say certain things can not be delegated/outsourced (e.g Hopefully you and your co-founders are experts in one or two parts (agile development, SEO/SEM, etc.) demand creation strategy).

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Startup Lessons Learned

OCTOBER 4, 2008

Lessons Learned by Eric Ries Saturday, October 4, 2008 About the author ( Update January, 2010: This post originally dates from October, 2008 back when I first started writing this blog. Thanks to Suns amazing PR blitz, there was tremendous demand for experts on Java, and I did my best to convince people that I was one of that mythical breed.

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Steve Blank

MAY 22, 2009

While one could argue that a trade show is just another demand creation activity akin to advertising or PR, trade shows are the closest eyeball-to-eyeball contact you’re company is going to have with customers, competitors and partners. What didn’t? Go to trade shows like it matters.

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Startup Lessons Learned

MARCH 13, 2009

Announce a new product, start its PR campaign, and engage in buzz marketing activities. Marketing launch) Make a new product available to customers in the general public. Do your customers really read TechCrunch? Do some Customer Development instead. Spend your time with renewable sources of customers and iterate.

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Startup Lessons Learned

SEPTEMBER 22, 2008

Paid - if your product monetizes customers better than your competitors, you have the opportunity to use your lifetime value advantage to drive growth. In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc.

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Startup Lessons Learned

MARCH 27, 2009

Journalists, PR firms, investors, and the public at large love a scrappy come-from-behind story about two guys in a garage who figured out how to take down Goliath. Customer Development : a disciplined approach to finding out if there is a market for your product before its too late. Join the Lean Startup discussion at Web 2.0

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Startup Lessons Learned

FEBRUARY 22, 2009

Whats striking about these stories, if you get past the PR hype, are two very important themes: These prodigies were self-taught, and had a fundamental fascination with technology from a very young age. But its not very open, and not very programmable, unless you have an expensive Mac and an approved developer license.

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Steve Blank

AUGUST 27, 2009

This series of posts is a brief explanation of how we’ve evolved from Product Development to Customer Development to the Lean Startup. The Product Development Diagram Emerging early in the twentieth century, this product-centric model described a process that evolved in manufacturing industries.

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Startup Lessons Learned

APRIL 7, 2010

Lessons Learned by Eric Ries Wednesday, April 7, 2010 Learning is better than optimization (the local maximum problem) Lean startups don’t optimize. Instead, we try to accelerate with respect to validated learning about customers. There are often counter-intuitive changes in customer behavior that depend on little details.

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San Francisco Lean Metrics Design 154

Startup Lessons Learned

FEBRUARY 22, 2010

Lessons Learned by Eric Ries Monday, February 22, 2010 Why diversity matters (the meritocracy business) Diversity is the canary in the coal mine for meritocracy. Engineers are offenders in this category too, but so is any gender-segregated activity, like an all-female PR or marketing team. Hint: it doesnt.

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Steve Blank

MARCH 18, 2011

Lean Startups/Back to Basics (2000-2010): No IPO’s, limited VC cash, lack of confidence and funding fuels “lean startup” era with limited M&A and even less IPO activity. 2001 – 2010: Back to Basics: The Lean Startup. Startups could now get a first version of a product out to customers in weeks/months rather than months/years.

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Up and Running

MAY 23, 2016

It’s a particularly popular strategy in the world of product development and is used to quickly and quantitatively test a product or a product feature. If you want to learn more about how to develop your own unique tone of voice, check out this article by branding expert Elicia Putnam. Brand to clarify your vision.

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Steve Blank

MAY 21, 2009

The Message Sitting around a conference room table brainstorming messages that might resonate with customers, or worse having a PR agency doing that for you, is a firing offense in a small company. You should be brainstorming messages with current and potential customers. Plus tips on overall trade show strategy.

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Steve Blank

APRIL 13, 2009

It had no PR agency. It was the model for almost every military startup that followed, and its alumni who lived through its engineering and customer-centric culture had a profound effect on the rest of the valley, the intelligence community and the country. ESL had no marketing people. It shunned publicity.

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Steve Blank

JUNE 22, 2009

Instead of bemoaning the demise of an old company we should be celebrating new companies that develop new helpful technologies. Reply Sujoy Neogi , on August 14, 2010 at 10:12 pm Said: Good one, but i feel you need to listen to Steve Blank more if you are a startup. ?domiausias What is a company anyway? -Ben carry on reading.

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Startup Lessons Learned

SEPTEMBER 11, 2009

At a certain point in IMVU’s development, we faced a difficult choice. As you can imagine, this was a lucrative customer segment. I agree that listening and communicating is a key to success, but customer development can only do so much. my Developer Tokens already answer the question for me.

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Startup Lessons Learned

MARCH 4, 2009

In a startup, these channels of communication are critical to understand for advertising, launch and PR purposes. But beyond the obvious, its also important to know where customers go to get answers to pressing questions. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup?

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Steve Blank

MAY 4, 2009

Every marketing communication hire couldn’t wait to produce the next great ad or PR program. In an early stage startup, instead of sales being up front, the point departments are likely to be product development and customer development. In my experience, every marketer with an MBA wants to “do strategy.”

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Startup Lessons Learned

SEPTEMBER 13, 2010

Lessons Learned by Eric Ries Monday, September 13, 2010 The Superbowl ad test I am a firm believer in the danger of vanity metrics , numbers that give the illusion of progress but often mask the true relationship between cause and effect. The PR firm helpfully left out that context.) The PR firm helpfully left out that context.)

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San Francisco Metrics Lean PR 154

Startup Lessons Learned

FEBRUARY 8, 2010

Lessons Learned by Eric Ries Monday, February 8, 2010 Beware of Vanity Metrics (for Harvard Business Review) The next article in my series on entrepreneurship for Harvard Business Review is live today. This "success theater" is occasionally useful for PR or getting through a tough board meeting. Dont forget to leave a comment.

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Metrics San Francisco Lean Continuous Deployment 121

Steve Blank

AUGUST 3, 2009

military had to develop new ways to collect intelligence. They developed the National Intelligence Estimate – a series of reports which summarized their judgment about the size of the Russian threat. And the way we were going to do it was with electronic/signals intelligence. political leadership with a much bigger picture.

Silicon Valley 153

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Startup Lessons Learned

OCTOBER 4, 2010

Lessons Learned by Eric Ries Monday, October 4, 2010 Stop lying on stage Entrepreneurs crave information about successful startups, and they should. The higher the vanity ratio, the more effective the PR. It helps companies with PR. And companies crave positive PR and control over their message – all for rational reasons.

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San Francisco Lean Metrics PR 167

Startup Lessons Learned

APRIL 17, 2010

Lessons Learned by Eric Ries Saturday, April 17, 2010 Sneak preview, KISSmetrics (and more) Hear the CEO of KISSmetrics give a sneak preview of what hell be presenting at the Startup Lessons Learned conference on April 23 (were less than a week away!): The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup?

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market-by-numbers.com

DECEMBER 7, 2009

Market By Numbers on Twitter | Entries RSS | Comments RSS Market By Numbers High-Tech Marketing and Customer Development Home What is Customer Development? Reply O modelo Freemium para Startups – parte II » Manual da Startup says: April 14, 2010 at 12:09 pm [.] Please Share! Feel free to Contact me.

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Startup Lessons Learned

OCTOBER 7, 2008

This is completely analogous to the situation elsewhere on the internet, where launching a new website, product, or service with PR is getting harder and harder. Customers and prospects are overwhelmed by the number of media and companies clamoring for their attention. Acqusition competition is how new apps get new customers.

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San Francisco Lean Retention SEM 68

Startup Lessons Learned

FEBRUARY 24, 2009

What happened when we got early press (circa 2004) in violation of our own no-PR rule. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, April 23, 2010 in San Francisco. Bring your questions.

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Startup Lessons Learned

DECEMBER 16, 2008

After youve acquired a customer, why would they bother to come back to your service? I wrote about this challenge for iPhone developers, in an essay on retention competition : the battle over what icon the user will click when they go to the home screen. What do they get out of it? What is going on in their head when that happens?

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www.rocketwatcher.com

DECEMBER 5, 2011

April 30, 2010. |. April Dunford says: April 30, 2010 at 11:14 am. Vandana Puranik says: April 30, 2010 at 11:15 am. says: April 30, 2010 at 11:15 am. JoeyDee says: April 30, 2010 at 11:38 am. aprildunford says: April 30, 2010 at 11:39 am. Tim Johnson says: April 30, 2010 at 1:49 pm. Social Media.

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Startup Lessons Learned

FEBRUARY 12, 2009

Why do you think outsources have been happy to generate all this PR the past few years about people losing their jobs to India? The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, April 23, 2010 in San Francisco.

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Startup Lessons Learned

JULY 9, 2009

We go to mixers, buy fancy offices, focus on PR, and try to one-up each other. Instead, lets focus on building companies that matter , on creating real value for customers, and learning. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? I think its wasteful.

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techcrunch.com

OCTOBER 23, 2010

I don’t know any developers. These are the geniuses clogging up Craigslist’s “Computer Gigs&# with ads saying stuff like “Need iPhone Developer: Compensation: 30% of profits (when we get them)&# or “Ruby on Rails ROCKSTAR needed: $20/hr&# [link] Nils Noack Definitely a good read! I need money for the servers.

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ConversionXL

FEBRUARY 9, 2016

2010 – Sean Ellis, who currently runs Qualaroo , coins the term “growth hacking” in his article, Find a Growth Hacker for Your Startup. PR and publicity drive attention…to drive sales. It is simply getting customers. Conducted Customer Development. Established a Customer Success philosophy.

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